B&GC

A subterranean drinking den remixes and recontextualizes the atomic age

Brand: Creative Direction, Positioning, Naming, Visual Identity, Copywriting, Menus, Print, Website

Inspired by clandestine drinking dens of swank hotels and the parlors of bawdy houses of ill-repute, B&GC pays homage to a heyday of Americana made iconic in the 1940s-1960s post-war economic boom.

We helped craft the story of this peculiar watering hole through visual identity, signage, one-of-a-kind menus, and an innovative founding member invitation.

Made Shop®	Creative Direction Positioning Naming Visual Identity Copywriting Menus & Print Website
Photography	Danielle Webster

B&GC

A subterranean drinking den remixes and recontextualizes the atomic age

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