BGS
A big-tent, modern editorial home for timeless American roots music journalism
Founded by lifelong music fan Ed Helms in 2012, what began as a blog for like-minded Angelenos pining for bluegrass in Southern California has morphed into an international standard-bearer for all things beloved in the roots music family tree.
We rebranded with an iconic 3-letter monogram that solidifies their evolving identity as a big-tent umbrella for all things roots. A single grass green color palette and spiky little dog icon inspired by banjo fretboard inlays completes the visual identity.
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