Cruise Room

Not a redesign so much as a loving restoration of Denver’s oldest bar back to its Art Deco heyday

Brand: Creative Direction, Positioning, Visual Identity, Menus, Print, Signage

Opened the day after Prohibition's repeal in 1933, The Cruise Room is Denver’s oldest continuously running bar — not closing once in over eighty years. Originally modeled after the lounge aboard the Queen Mary, the bar is an Art Deco jewel bathed in red light and chrome trim.

Over the years, the visual aesthetic had drifted far from its heyday. We were asked to restore the visual identity, signage, and menus. Our simple goal was to bring this storied landmark back to its former glory.

Made Shop®	Creative Direction Positioning Visual Identity Menus & Print Signage & Wayfinding
Interior Design	Xan Creative

Cruise Room

Not a redesign so much as a loving restoration of Denver’s oldest bar back to its Art Deco heyday

All Work

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