Good Country
There’s a lot of good country out there
Good Country® is the music publication from actor (and roots music nerd) Ed Helms celebrating this rich world. Every week it offers hand-picked songs, stories, and features highlighting the best in country music.
We created a bold, colorful visual identity that feels like a big tent — welcoming anyone and everyone into the wide open world of country music. Grounded by super-solid typography that evokes traditional newsprint headlines and broadside posters, the identity is then playfully subverted with a bright rainbow palette that reflects the vibrant diversity of country forms and flavors.
Old, new, radio, outlaw, and alt… there's a lot of good country out there.
| Made Shop® | Creative Direction Positioning Visual Identity Website & Social Media |