Hotel Vela & Siren Social Club

A mythic and modern siren song beckons travelers along the sultry Gulf Coast

Brand: Creative Direction, Positioning, Naming, Visual Identity, Menus, Print, Signage, Wayfinding

A boutique beauty set a stone’s throw from Gulfport’s beaches and blackjack tables, Hotel Vela ushers in a bygone era of sultry jazz and secret speakeasies in one of the city’s most historic buildings.

Hotel Vela takes its name from the constellation representing the sails of the Argo — the mythic ship of Jason and the Argonauts. And the Siren Social Club is the seductive bar and restaurant that lures passing travelers in with its irresistible song.

Made Shop®

Creative Direction
Positioning
Naming
Visual Identity
Menus & Print
Signage & Wayfinding
Interior Touchpoints

Hotel Vela & Siren Social Club

A mythic and modern siren song beckons travelers along the sultry Gulf Coast

All Work

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