Odd McLean
Turning elegance on its head for a high-end Atlanta boutique filled with treasured oddities
Art: Art Direction, Animation & Illustration, Photography
We created a brand that feels both expensive and odd at once. The result takes inspiration from haute couture elegance, but is subverted with an unexpected mascot, topsy-turvy typography, and a bright, clashy palette.
In the end we created something very odd, indeed.
| Made Shop® | Creative Direction Positioning Visual Identity Print & Packaging Art Direction Animation & Illustration Photography |