Poker Face
A reverent revival of ‘70s TV typography for Natasha Lyonne’s delightful bullshit-detecting detective
We created the title treatment for the show's worldwide marketing campaign, along with the opening sequences for each episode's case of the week.
We took inspiration from the show's genre-DNA, looking to early '70s television typography, where legible sans serifs were starkly separated from the picture beneath by dark black extrusions of shadow. Our type evokes this era while also feeling completely of the moment. We obsessed over the old-fashioned optical details: grain, lens distortion, halation, and subtle drift, adding a nostalgic patina over the utilitarian type beneath.
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