Powderkeg

An explosive identity for Paul Feig’s new boundary-breaking production company


Brand: Creative Direction, Positioning, Visual Identity, Photography, Animation

Powderkeg is Paul Feig's digital content company committed to elevating female and LGBTQ creators and filmmakers of color.

We were honored to partner with the Powderkeg team to create a brand that embodies their pioneering production work and that is helping to rally a new movement in Hollywood – one that is loud, strong, gritty, an unashamed.

Oh, and we kinda got to blow stuff up.
Made Shop® Creative Direction
Positioning
Visual Identity
Photography
Animation
Stills from East of La Brea Ante Cheng