Show Pony

A hide-and-seek identity where the promised pony is subtly suggested but never shown

Brand: Creative Direction, Positioning, Naming, Visual Identity, Menus, Print, Website & Social Media

Sister restaurant to Lexington, KY favorite 33 Staves, SHOW PONY is a globally-inspired bar and restaurant with a Kansas City twist.

We started with a silly question: What if we name the restaurant SHOW PONY but never actually show any ponies?

This question sparked a playful game of hide-and-seek, where the pony is suggested but never shown. Instead, we lean into the supporting elements of a horse show—scorecards, bridle tags, ribbons, and judges’ shorthand markings.

Made Shop®

Creative Direction
Positioning
Naming
Visual Identity
Menus & Print
Website & Social Media

Show Pony

A hide-and-seek identity where the promised pony is subtly suggested but never shown

All Work

Next