Stranahan’s
Colorado’s iconic whiskey brand from brand to bottle to distillery
Space: Architecture, Tour Design, Interior, Signage, Wayfinding
Art: Art Direction, Illustration, Photography, Book, Object Design
The Made Shop had long been admirers of the whiskey before we were asked to join the team and reimagine the brand. Over the span of several years, we transformed every piece of the visual identity, packaging, merchandise, and marketing. Along the journey, we helped redesign the distillery tour and tastings, created an elaborate coffee table book, and oversaw the design and release of two new whiskeys, Diamond Peak and Snowflake.
| Made Shop® Additional Photography Illustration |
Creative Direction Positioning Visual Identity Copywriting Print & Packaging Website & Social Media Marketing Campaigns Interior & Tour Design Signage & Wayfinding Art Direction Illustration & Photography Book & Object Design Kevin Maistros Zachary Johnson |