Sweet Bloom
An ever-evolving, blooming black and white world of art represents the endless pursuit of beautfiul coffee
Space: Café Architecture & Interior, Art, Signage, Wayfinding
Art: Art Direction, Illustration, Photography
Sweet Bloom Coffee is widely recognized as one of the best roasters in the country, defined both by their unyielding commitment to craftsmanship but also their endless pursuit in sourcing the most interesting new coffee crops around the world.
We knew this rare double-identity of unchanging quality paired with constant evolution needed a visual identity that could also endlessly evolve while remaining both stable and iconic.
We created a striking minimal black-and-white brand anchored in patterned botanic blooms that endlessly plays with ever-changing art and patterns. The shape-shifting visual landscape still remains steadfast at its core and instantly recognizable when spotted anywhere in the country.
| Made Shop® | Creative Direction Positioning Visual Identity Packaging & Print Website & Social Architecture & Interior Signage & Wayfinding Original Art & Art Direction Illustration Photography |
| Bag Artwork | Laurel Sprenger, Laura Shill, Kristina Davies, Lio-Bravo Bumbakini, Fuzeillear, Paul Michel |
| Photography | Kylie Fitts |