The Plaza

A jewel in the El Paso skyline is restored to its original glamor

Brand: Creative Direction, Positioning, Naming, Visual Identity, Print, Website & Social, Signage, Wayfinding

Completed in 1930, The Plaza Hotel Pioneer Park was one of Conrad Hilton's first hotels and a beacon of luxury in what was still a dusty West Texas town. By the early 2000s, the hotel had changed hands and sat vacant for many years. Since then, El Paso has been experiencing somewhat of a revival—in no small way aided by the passion and investment of philanthropist Paul L. Foster, who purchased The Plaza in 2008.

Over the course of nearly a decade, The Plaza has been meticulously restored to its original splendor.

Made Shop®	Creative Direction Positioning Naming Visual Identity Menus & Print Website & Social Signage & Wayfinding
Photography	Enrique Macias David Sola Cierra Klatt Philip Lara

The Plaza

A jewel in the El Paso skyline is restored to its original glamor

All Work

Next