Urban Farmer

Refining an existing brand for a new market with a sense of playful, homegrown decadence

Brand: Creative Direction, Positioning, Visual Identity, Menus, Print, Signage
Art: Murals, Interior Touchpoints

Urban Farmer is a modern farm-to-table steakhouse. A seasonal menu highlights nose-to-tail cuts of naturally raised meat from their in-house butchering program.

We were asked to refresh and revitalize the existing Urban Farmer brand, which started with restaurants in Portland, Cleveland, and Philadelphia. Our goal was to build on the brand's foundation, refining and elevating all elements.

Made Shop®	Creative Direction Positioning Visual Identity Menus & Print Signage & Wayfinding Murals & Interior Touchpoints
Interior Design	Xan Creative
Stair Mural	Stargazer Creations
Photography	Dining Out Magazine See Life Photography Xan Creative

Urban Farmer

Refining an existing brand for a new market with a sense of playful, homegrown decadence

All Work

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