Western Daughters

A nose-to-tail design for a timeless neighborhood butcher shop


Brand: Creative Direction, Positioning, Visual Identity, Print, Packaging, Website
Space: Architecture, Interior Design, Signage
Art: Illustration, Interior Touchpoints






Western Daughters was started in 2014 by partners Kate Kavanaugh and Josh Curtiss. Kate is a vegetarian-turned-butcher by way of sustainability and a focus on responsible land management. Josh is a master woodworker and operations expert. They pride themselves on being a nose-to-tail, humane, locally-derived, and land-focused meat source.

We provided early creative direction and helped them conceive their new brand from the ground up, designing and executing all parts of the visual identity, storefront interior, packaging, merchandise, marketing, and website.
Made Shop® Creative Direction
Positioning
Visual Identity
Print & Packaging
Website
Architecture
Interior Touchpoints
Signage & Wayfinding
Illustration
PhotographyFellow Magazine