Glass Onion
Glass Onion is the next chapter in director Rian Johnson's critically-acclaimed Knives Out mystery series. Daniel Craig returns as detective Benoit Blanc, this time among an all new star-studded cast, including Edward Norton, Janelle Monáe, Kathryn Hahn, Leslie Odom Jr., Kate Hudson, & Dave Bautista.
We created a custom typeface for the film's title and worldwide marketing campaign. The type mixes menacing serifs with wildly playful swashes. It shares typographic DNA with its predecessor, Knives Out, while setting audience expectations for an altogether bigger, twistier, and wilder roller-coaster ride of a whodunnit.
Disciplines
- Creative Direction
- Typography
- Branding
Initially we explored a treatment directly inspired by our work for Knives Out
But Glass Onion isn't precisely a Knives Out sequel. It's an entirely new chapter in Benoit Blanc's story.
So we went back to the drawing board...
and approached the new title like two books that sit side by side on the same shelf
The titles share typographic DNA — sharp serifs and twisty curves — but express very different moods
The final type mixes menacing serifs with wildly playful swashes on a rollicking baseline
Finally, we designed a complete alphabet for the cast credits
Coming this Holiday Season
Credits
- Creative Direction
Marke Johnson
- Design
Adam Blake & Marke Johnson
- Typography
Adam Blake
- Production
Kim Johnson
Acknowledgments
Special thanks to director Rian Johnson and producer Ram Bergman for — most importantly — making these fantastic films, and for trusting us to bring their titles and marketing to life.