Poker Face
![Poker Face Featured Image](https://themadeshop.com/assets/work/PokerFace_Ttitle_Redo_2023-01-12-205822_gzkf.jpg)
Poker Face is the new, old, case-of-the-week detective series by Rian Johnson and Natasha Lyonne for Peacock Originals.
We created the title treatment for the show's worldwide marketing campaign along with the opening sequences for each episode's new case of the week.
We took inspiration from the show's genre-DNA, looking to early 70s television typography, where legible sans serifs were starkly separated from picture beneath by dark black extrusions of shadow. Our type evokes this era while also feeling completely of the moment. We obsessed over the old-fashioned optical details: grain, lens distortion, halation, and subtle drift adding a nostalgic patina over the utilitarian type beneath.
Disciplines
- Creative Direction
- Typography
- Branding
![Poker Face Portfolio](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/PokerFace_Portfolio_2023-01-17-162954_esnu.jpg 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/PokerFace_Portfolio_2023-01-17-162954_esnu.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/PokerFace_Portfolio_2023-01-17-162954_esnu.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/PokerFace_Portfolio_2023-01-17-162954_esnu.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/PokerFace_Portfolio_2023-01-17-162954_esnu.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/PokerFace_Portfolio_2023-01-17-162954_esnu.jpg 576w)
![Poker Face Gif Layout](https://themadeshop.com/assets/work/_1920x1168_crop_center-center_82_line/PokerFace_GifLayout_2023-01-17-163646_nnvs.png 1920w, https://themadeshop.com/assets/work/_1440x876_crop_center-center_82_line/PokerFace_GifLayout_2023-01-17-163646_nnvs.png 1440w, https://themadeshop.com/assets/work/_1200x730_crop_center-center_82_line/PokerFace_GifLayout_2023-01-17-163646_nnvs.png 1200w, https://themadeshop.com/assets/work/_992x603_crop_center-center_82_line/PokerFace_GifLayout_2023-01-17-163646_nnvs.png 992w, https://themadeshop.com/assets/work/_768x467_crop_center-center_60_line/PokerFace_GifLayout_2023-01-17-163646_nnvs.png 768w, https://themadeshop.com/assets/work/_576x350_crop_center-center_60_line/PokerFace_GifLayout_2023-01-17-163646_nnvs.png 576w)
We took inspiration from early 70s television typography, where legible sans serifs were starkly separated from picture beneath by utilitarian extrusions of shadow.
![Comp 6](https://themadeshop.com/assets/work/Comp-6.gif)
We then explored a range of utilitarian typefaces that evoked this era while also feeling completely of the present moment.
![Poker Face Type Exploration 2](https://themadeshop.com/assets/work/PokerFace_TypeExploration_2.gif)
The final treatment is typeset in the Grotesque Display (MT Std Bold Extended) family, which felt like it had one foot planted in 1973 and the other in 2023
![Screenshot 2023 01 26 at 3 15 05 PM](https://themadeshop.com/assets/work/_1920x1076_crop_center-center_82_line/Screenshot-2023-01-26-at-3.15.05-PM.png 1920w, https://themadeshop.com/assets/work/_1440x807_crop_center-center_82_line/Screenshot-2023-01-26-at-3.15.05-PM.png 1440w, https://themadeshop.com/assets/work/_1200x672_crop_center-center_82_line/Screenshot-2023-01-26-at-3.15.05-PM.png 1200w, https://themadeshop.com/assets/work/_992x556_crop_center-center_82_line/Screenshot-2023-01-26-at-3.15.05-PM.png 992w, https://themadeshop.com/assets/work/_768x430_crop_center-center_60_line/Screenshot-2023-01-26-at-3.15.05-PM.png 768w, https://themadeshop.com/assets/work/_576x322_crop_center-center_60_line/Screenshot-2023-01-26-at-3.15.05-PM.png 576w)
![Poker Face Portfolio 08](https://themadeshop.com/assets/work/_1920x982_crop_center-center_82_line/PokerFace_Portfolio-08_2023-01-17-184004_poje.jpg 1920w, https://themadeshop.com/assets/work/_1440x737_crop_center-center_82_line/PokerFace_Portfolio-08_2023-01-17-184004_poje.jpg 1440w, https://themadeshop.com/assets/work/_1200x614_crop_center-center_82_line/PokerFace_Portfolio-08_2023-01-17-184004_poje.jpg 1200w, https://themadeshop.com/assets/work/_992x507_crop_center-center_82_line/PokerFace_Portfolio-08_2023-01-17-184004_poje.jpg 992w, https://themadeshop.com/assets/work/_768x393_crop_center-center_60_line/PokerFace_Portfolio-08_2023-01-17-184004_poje.jpg 768w, https://themadeshop.com/assets/work/_576x294_crop_center-center_60_line/PokerFace_Portfolio-08_2023-01-17-184004_poje.jpg 576w)
![Poker Face Portfolio](https://themadeshop.com/assets/work/_1920x827_crop_center-center_82_line/PokerFace_Portfolio_2023-01-17-190018_cplw.jpg 1920w, https://themadeshop.com/assets/work/_1440x620_crop_center-center_82_line/PokerFace_Portfolio_2023-01-17-190018_cplw.jpg 1440w, https://themadeshop.com/assets/work/_1200x517_crop_center-center_82_line/PokerFace_Portfolio_2023-01-17-190018_cplw.jpg 1200w, https://themadeshop.com/assets/work/_992x427_crop_center-center_82_line/PokerFace_Portfolio_2023-01-17-190018_cplw.jpg 992w, https://themadeshop.com/assets/work/_768x331_crop_center-center_60_line/PokerFace_Portfolio_2023-01-17-190018_cplw.jpg 768w, https://themadeshop.com/assets/work/_576x248_crop_center-center_60_line/PokerFace_Portfolio_2023-01-17-190018_cplw.jpg 576w)
The opening title sequence arrays the titles neatly on a flexible grid that allows the titles to react fluidly to the picture beneath.
![Poker Face Portfolio 2](https://themadeshop.com/assets/work/_1920x1429_crop_center-center_82_line/PokerFace_Portfolio_2_2023-01-17-215134_rgck.jpg 1920w, https://themadeshop.com/assets/work/_1440x1072_crop_center-center_82_line/PokerFace_Portfolio_2_2023-01-17-215134_rgck.jpg 1440w, https://themadeshop.com/assets/work/_1200x893_crop_center-center_82_line/PokerFace_Portfolio_2_2023-01-17-215134_rgck.jpg 1200w, https://themadeshop.com/assets/work/_992x738_crop_center-center_82_line/PokerFace_Portfolio_2_2023-01-17-215134_rgck.jpg 992w, https://themadeshop.com/assets/work/_768x571_crop_center-center_60_line/PokerFace_Portfolio_2_2023-01-17-215134_rgck.jpg 768w, https://themadeshop.com/assets/work/_576x428_crop_center-center_60_line/PokerFace_Portfolio_2_2023-01-17-215134_rgck.jpg 576w)
![Poker Face Portfolio](https://themadeshop.com/assets/work/_1920x988_crop_center-center_82_line/PokerFace_Portfolio_2023-01-23-155753_hfqd.png 1920w, https://themadeshop.com/assets/work/_1440x741_crop_center-center_82_line/PokerFace_Portfolio_2023-01-23-155753_hfqd.png 1440w, https://themadeshop.com/assets/work/_1200x617_crop_center-center_82_line/PokerFace_Portfolio_2023-01-23-155753_hfqd.png 1200w, https://themadeshop.com/assets/work/_992x510_crop_center-center_82_line/PokerFace_Portfolio_2023-01-23-155753_hfqd.png 992w, https://themadeshop.com/assets/work/_768x395_crop_center-center_60_line/PokerFace_Portfolio_2023-01-23-155753_hfqd.png 768w, https://themadeshop.com/assets/work/_576x296_crop_center-center_60_line/PokerFace_Portfolio_2023-01-23-155753_hfqd.png 576w)
Watch it now everywhere on Peacock Originals
Credits
- Creative Direction
Marke Johnson
- Design
Davis Scruggs
- Production
Kimberly Johnson
Acknowledgments
Thanks to both Rian Johnson and Natasha Lyonne for both going to bat for these titles early on, and to everyone at Peacock, especially the post-production crew.