Purple Door Coffee
Purple Door Coffee is a local coffee roaster in Denver, empowering young adults who want to leave homelessness. Their organization provides a supportive environment to develop essential employment skills.
The team at Purple Door approached us to assess and refine their existing visual identity. Together, we created a fresh, optimistic brand and packaging system.
- Visual Identity
- Packaging Design
We created an abstract doorway that feels like a passageway, not a barrier.
Because every journey is unique, the passageway mark continually shifts perspective:
The packaging has a variety of bold color combinations. Idiosyncratic and always changing.
The messaging speaks with plain sincerity.
No irony, no decoration.
To learn more visit purpledoorcoffee.com
- Creative Direction
- Art Direction
A very special thank you to the entire team at Purple Door for collaborating with us on this memorable brand evolution.