Purple Door Coffee

Purple Door Coffee Featured Image

Project

Branding & Packaging

Location

Denver, CO

Purple Door Coffee is a local coffee roaster in Denver, empowering young adults who want to leave homelessness. Their organization provides a supportive environment to develop essential employment skills.

The team at Purple Door approached us to assess and refine their existing visual identity. Together, we created a fresh, optimistic brand and packaging system.

Disciplines

  • Visual Identity
  • Packaging Design
  • Collateral
PDC Vertical Logo

We created an abstract doorway that feels like a passageway, not a barrier.

PDC Window
PDC CUP 2

Because every journey is unique, the passageway mark continually shifts perspective:

The packaging has a variety of bold color combinations. Idiosyncratic and always changing.

PDC Bags Tall
PDC Labels

The messaging speaks with plain sincerity.

PDC Graphics 2up

No irony, no decoration.

PDC BIZCARD
PDC Website 2
PDC IMAGE 01

To learn more visit purpledoorcoffee.com

Credits

  • Creative Direction

    Marke Johnson

  • Art Direction

    Adam Blake

  • Design

    Michelle Merlin

Acknowledgments

A very special thank you to the entire team at Purple Door for collaborating with us on this memorable brand evolution.