Purple Door Coffee
![Purple Door Coffee Featured Image](https://themadeshop.com/assets/work/Screenshot-2024-07-01-at-11.25.48-AM.png)
Purple Door Coffee is a local coffee roaster in Denver, empowering young adults who want to leave homelessness. Their organization provides a supportive environment to develop essential employment skills.
The team at Purple Door approached us to assess and refine their existing visual identity. Together, we created a fresh, optimistic brand and packaging system.
Disciplines
- Visual Identity
- Packaging Design
- Collateral
![PD Portfolio](https://themadeshop.com/assets/work/_1920x967_crop_center-center_82_line/PD_Portfolio.png 1920w, https://themadeshop.com/assets/work/_1440x725_crop_center-center_82_line/PD_Portfolio.png 1440w, https://themadeshop.com/assets/work/_1200x604_crop_center-center_82_line/PD_Portfolio.png 1200w, https://themadeshop.com/assets/work/_992x499_crop_center-center_82_line/PD_Portfolio.png 992w, https://themadeshop.com/assets/work/_768x386_crop_center-center_60_line/PD_Portfolio.png 768w, https://themadeshop.com/assets/work/_576x290_crop_center-center_60_line/PD_Portfolio.png 576w)
![PD Portfoliofzzb](https://themadeshop.com/assets/work/_1920x1919_crop_center-center_82_line/PD_Portfoliofzzb.jpg 1920w, https://themadeshop.com/assets/work/_1440x1439_crop_center-center_82_line/PD_Portfoliofzzb.jpg 1440w, https://themadeshop.com/assets/work/_1200x1199_crop_center-center_82_line/PD_Portfoliofzzb.jpg 1200w, https://themadeshop.com/assets/work/_992x991_crop_center-center_82_line/PD_Portfoliofzzb.jpg 992w, https://themadeshop.com/assets/work/_768x767_crop_center-center_60_line/PD_Portfoliofzzb.jpg 768w, https://themadeshop.com/assets/work/_576x575_crop_center-center_60_line/PD_Portfoliofzzb.jpg 576w)
![PD Portfolio](https://themadeshop.com/assets/work/_1920x1242_crop_center-center_82_line/PD_Portfolio_2024-07-01-210037_axry.png 1920w, https://themadeshop.com/assets/work/_1440x931_crop_center-center_82_line/PD_Portfolio_2024-07-01-210037_axry.png 1440w, https://themadeshop.com/assets/work/_1200x776_crop_center-center_82_line/PD_Portfolio_2024-07-01-210037_axry.png 1200w, https://themadeshop.com/assets/work/_992x641_crop_center-center_82_line/PD_Portfolio_2024-07-01-210037_axry.png 992w, https://themadeshop.com/assets/work/_768x496_crop_center-center_60_line/PD_Portfolio_2024-07-01-210037_axry.png 768w, https://themadeshop.com/assets/work/_576x372_crop_center-center_60_line/PD_Portfolio_2024-07-01-210037_axry.png 576w)
![PD Portfolio](https://themadeshop.com/assets/work/_1920x1412_crop_center-center_82_line/PD_Portfolio.jpg 1920w, https://themadeshop.com/assets/work/_1440x1059_crop_center-center_82_line/PD_Portfolio.jpg 1440w, https://themadeshop.com/assets/work/_1200x882_crop_center-center_82_line/PD_Portfolio.jpg 1200w, https://themadeshop.com/assets/work/_992x729_crop_center-center_82_line/PD_Portfolio.jpg 992w, https://themadeshop.com/assets/work/_768x564_crop_center-center_60_line/PD_Portfolio.jpg 768w, https://themadeshop.com/assets/work/_576x423_crop_center-center_60_line/PD_Portfolio.jpg 576w)
![PDC Bags Tall](https://themadeshop.com/assets/work/_1440x2000_crop_center-center_82_line/PDC_Bags_Tall.png 1440w, https://themadeshop.com/assets/work/_1200x1666_crop_center-center_82_line/PDC_Bags_Tall.png 1200w, https://themadeshop.com/assets/work/_992x1377_crop_center-center_82_line/PDC_Bags_Tall.png 992w, https://themadeshop.com/assets/work/_768x1066_crop_center-center_60_line/PDC_Bags_Tall.png 768w, https://themadeshop.com/assets/work/_576x800_crop_center-center_60_line/PDC_Bags_Tall.png 576w)
![PD Portfolio00000 06](https://themadeshop.com/assets/work/_1920x1412_crop_center-center_82_line/PD_Portfolio00000-06.jpg 1920w, https://themadeshop.com/assets/work/_1440x1059_crop_center-center_82_line/PD_Portfolio00000-06.jpg 1440w, https://themadeshop.com/assets/work/_1200x882_crop_center-center_82_line/PD_Portfolio00000-06.jpg 1200w, https://themadeshop.com/assets/work/_992x729_crop_center-center_82_line/PD_Portfolio00000-06.jpg 992w, https://themadeshop.com/assets/work/_768x565_crop_center-center_60_line/PD_Portfolio00000-06.jpg 768w, https://themadeshop.com/assets/work/_576x423_crop_center-center_60_line/PD_Portfolio00000-06.jpg 576w)
![PD Portfolio00000 05](https://themadeshop.com/assets/work/_1920x1280_crop_center-center_82_line/PD_Portfolio00000-05.jpg 1920w, https://themadeshop.com/assets/work/_1440x960_crop_center-center_82_line/PD_Portfolio00000-05.jpg 1440w, https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/PD_Portfolio00000-05.jpg 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/PD_Portfolio00000-05.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/PD_Portfolio00000-05.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/PD_Portfolio00000-05.jpg 576w)
![PD Porsrtjydtfolio](https://themadeshop.com/assets/work/_1920x1247_crop_center-center_82_line/PD_Porsrtjydtfolio.jpg 1920w, https://themadeshop.com/assets/work/_1440x935_crop_center-center_82_line/PD_Porsrtjydtfolio.jpg 1440w, https://themadeshop.com/assets/work/_1200x779_crop_center-center_82_line/PD_Porsrtjydtfolio.jpg 1200w, https://themadeshop.com/assets/work/_992x644_crop_center-center_82_line/PD_Porsrtjydtfolio.jpg 992w, https://themadeshop.com/assets/work/_768x499_crop_center-center_60_line/PD_Porsrtjydtfolio.jpg 768w, https://themadeshop.com/assets/work/_576x374_crop_center-center_60_line/PD_Porsrtjydtfolio.jpg 576w)
![PD Portfolio00000 08](https://themadeshop.com/assets/work/_1920x1412_crop_center-center_82_line/PD_Portfolio00000-08.jpg 1920w, https://themadeshop.com/assets/work/_1440x1059_crop_center-center_82_line/PD_Portfolio00000-08.jpg 1440w, https://themadeshop.com/assets/work/_1200x882_crop_center-center_82_line/PD_Portfolio00000-08.jpg 1200w, https://themadeshop.com/assets/work/_992x729_crop_center-center_82_line/PD_Portfolio00000-08.jpg 992w, https://themadeshop.com/assets/work/_768x565_crop_center-center_60_line/PD_Portfolio00000-08.jpg 768w, https://themadeshop.com/assets/work/_576x423_crop_center-center_60_line/PD_Portfolio00000-08.jpg 576w)
![PD Portfolio](https://themadeshop.com/assets/work/_1920x2538_crop_center-center_82_line/PD_Portfolio_2024-07-01-214120_awgr.jpg 1920w, https://themadeshop.com/assets/work/_1440x1904_crop_center-center_82_line/PD_Portfolio_2024-07-01-214120_awgr.jpg 1440w, https://themadeshop.com/assets/work/_1200x1586_crop_center-center_82_line/PD_Portfolio_2024-07-01-214120_awgr.jpg 1200w, https://themadeshop.com/assets/work/_992x1311_crop_center-center_82_line/PD_Portfolio_2024-07-01-214120_awgr.jpg 992w, https://themadeshop.com/assets/work/_768x1015_crop_center-center_60_line/PD_Portfolio_2024-07-01-214120_awgr.jpg 768w, https://themadeshop.com/assets/work/_576x761_crop_center-center_60_line/PD_Portfolio_2024-07-01-214120_awgr.jpg 576w)
![PD Portfolio 10](https://themadeshop.com/assets/work/_1920x790_crop_center-center_82_line/PD_Portfolio-10.png 1920w, https://themadeshop.com/assets/work/_1440x593_crop_center-center_82_line/PD_Portfolio-10.png 1440w, https://themadeshop.com/assets/work/_1200x494_crop_center-center_82_line/PD_Portfolio-10.png 1200w, https://themadeshop.com/assets/work/_992x408_crop_center-center_82_line/PD_Portfolio-10.png 992w, https://themadeshop.com/assets/work/_768x316_crop_center-center_60_line/PD_Portfolio-10.png 768w, https://themadeshop.com/assets/work/_576x237_crop_center-center_60_line/PD_Portfolio-10.png 576w)
![Glkdszhglkhrae](https://themadeshop.com/assets/work/_1920x1086_crop_center-center_82_line/glkdszhglkhrae.jpg 1920w, https://themadeshop.com/assets/work/_1440x815_crop_center-center_82_line/glkdszhglkhrae.jpg 1440w, https://themadeshop.com/assets/work/_1200x679_crop_center-center_82_line/glkdszhglkhrae.jpg 1200w, https://themadeshop.com/assets/work/_992x561_crop_center-center_82_line/glkdszhglkhrae.jpg 992w, https://themadeshop.com/assets/work/_768x434_crop_center-center_60_line/glkdszhglkhrae.jpg 768w, https://themadeshop.com/assets/work/_576x326_crop_center-center_60_line/glkdszhglkhrae.jpg 576w)
![PD Portfolio](https://themadeshop.com/assets/work/_1920x1280_crop_center-center_82_line/PD_Portfolio_2024-07-01-220502_iled.jpg 1920w, https://themadeshop.com/assets/work/_1440x960_crop_center-center_82_line/PD_Portfolio_2024-07-01-220502_iled.jpg 1440w, https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/PD_Portfolio_2024-07-01-220502_iled.jpg 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/PD_Portfolio_2024-07-01-220502_iled.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/PD_Portfolio_2024-07-01-220502_iled.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/PD_Portfolio_2024-07-01-220502_iled.jpg 576w)
![PD Portfdsbvbsolio](https://themadeshop.com/assets/work/_1920x1344_crop_center-center_82_line/PD_Portfdsbvbsolio.jpg 1920w, https://themadeshop.com/assets/work/_1440x1008_crop_center-center_82_line/PD_Portfdsbvbsolio.jpg 1440w, https://themadeshop.com/assets/work/_1200x840_crop_center-center_82_line/PD_Portfdsbvbsolio.jpg 1200w, https://themadeshop.com/assets/work/_992x694_crop_center-center_82_line/PD_Portfdsbvbsolio.jpg 992w, https://themadeshop.com/assets/work/_768x537_crop_center-center_60_line/PD_Portfdsbvbsolio.jpg 768w, https://themadeshop.com/assets/work/_576x403_crop_center-center_60_line/PD_Portfdsbvbsolio.jpg 576w)
![PD Portfolioafbg](https://themadeshop.com/assets/work/_1920x1344_crop_center-center_82_line/PD_Portfolioafbg.jpg 1920w, https://themadeshop.com/assets/work/_1440x1008_crop_center-center_82_line/PD_Portfolioafbg.jpg 1440w, https://themadeshop.com/assets/work/_1200x840_crop_center-center_82_line/PD_Portfolioafbg.jpg 1200w, https://themadeshop.com/assets/work/_992x694_crop_center-center_82_line/PD_Portfolioafbg.jpg 992w, https://themadeshop.com/assets/work/_768x537_crop_center-center_60_line/PD_Portfolioafbg.jpg 768w, https://themadeshop.com/assets/work/_576x403_crop_center-center_60_line/PD_Portfolioafbg.jpg 576w)
![PD Portfz B Vzfdbolio](https://themadeshop.com/assets/work/_1920x1279_crop_center-center_82_line/PD_PortfzBVzfdbolio.jpg 1920w, https://themadeshop.com/assets/work/_1440x959_crop_center-center_82_line/PD_PortfzBVzfdbolio.jpg 1440w, https://themadeshop.com/assets/work/_1200x799_crop_center-center_82_line/PD_PortfzBVzfdbolio.jpg 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/PD_PortfzBVzfdbolio.jpg 992w, https://themadeshop.com/assets/work/_768x511_crop_center-center_60_line/PD_PortfzBVzfdbolio.jpg 768w, https://themadeshop.com/assets/work/_576x383_crop_center-center_60_line/PD_PortfzBVzfdbolio.jpg 576w)
![PDC Key](https://themadeshop.com/assets/work/_1440x960_crop_center-center_82_line/PDC_Key.png 1440w, https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/PDC_Key.png 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/PDC_Key.png 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/PDC_Key.png 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/PDC_Key.png 576w)
Credits
- Creative Direction
Marke Johnson
- Art Direction
Adam Blake
- Design
Michelle Merlin
Acknowledgments
A very special thank you to the entire team at Purple Door for collaborating with us on this memorable brand evolution.