Purple Door Coffee

Purple Door Coffee Featured Image

Project

Branding & Packaging

Location

Denver, CO

Purple Door Coffee is a local coffee roaster in Denver, empowering young adults who want to leave homelessness. Their organization provides a supportive environment to develop essential employment skills.

The team at Purple Door approached us to assess and refine their existing visual identity. Together, we created a fresh, optimistic brand and packaging system.

Disciplines

  • Visual Identity
  • Packaging Design
  • Collateral
PDC Vertical Logo

We created an abstract doorway that feels like a passageway, not a barrier.

PDC Window
PDC CUP 2

Because every journey is unique, the passageway mark continually shifts perspective:

The packaging has a variety of bold color combinations. Idiosyncratic and always changing.

PDC Bags Tall
PDC Labels
062520 Purple Door Coffee 57 2

The messaging speaks with plain sincerity.

PDC Graphics 2up

No irony, no decoration.

PDC BIZCARD
PDC Website 2

To learn more visit purpledoorcoffee.com

Credits

  • Creative Direction

    Marke Johnson

  • Art Direction

    Adam Blake

  • Design

    Michelle Merlin

Acknowledgments

A very special thank you to the entire team at Purple Door for collaborating with us on this memorable brand evolution.