Whiskey Sour Happy Hour
During the 2020 coronavirus pandemic quarantine, the Whiskey Sour Happy Hour, an online offshoot of Helms’ live show at Los Angeles nightclub Largo, airs every Wednesday through May 13th.
Yola, Rodney Crowell, Robert Ellis, Chris Thile, Sarah Jarosz, Rhiannon Giddens and Francesco Turrisi, Aoife O’Donovan, and Watkins Family Hour are slated for future episodes, with more guests to be announced later.
Disciplines
- Creative Direction
- Illustration
- Design
- Copywriting
In the very odd spring of 2020, Ed Helms hosted a weekly "happy hour" during the Coronavirus Pandemic.
We created the key art and digital marketing materials for this special event.
Due to the quarantine, the marketing had to be entirely digital...
So we designed the artwork to be modular, taking it to pieces for social media posts.
Each week's lineup was announced as vintage food packaging stocked in a pantry.
And donations supported the MusiCares Covid-19 Relief Fund and Direct Relief.
Finally this uplifting event came to a conclusion with a very special...
Credits
- Creative Direction
Marke Johnson
- Design
Michelle Merlin
- Illustration
Michelle Merlin
Acknowledgments
Special thanks to Amy Jacobs at The Bluegrass Situation for producing the show and continually bringing us amazing projects like this to work on. Also, thank you to Ed Helms for hosting and all the guest artists who participated.