2914 Coffee
During the height of the 2020 pandemic, we created a series of unsolicited, government-funded rebrands for beloved local businesses under the banner aesthetica pro bono (for the aesthetic good).
In addition to 2914 Coffee, we rebranded local favorites Sassafras Eatery and Anecdote Cafe, which you can see here.
Disciplines
- Branding
2914 Coffee
The name 2914 Coffee is composed of a sequence of numbers that has popped up more than once throughout the shop's owners' relationship. This serendipitous and meaningful connection not only became the basis for constructing the mark, but emerged as a key piece of brand identity in that many of us find that same type of meaningful connection with others at our favorite neighborhood coffee shop.
Evoking ideas of chance overlaps and community, we derived two abstract shapes from the "random" overlap of many circles, then combined them into the final mark.
Credits
- Pro Bono Aesthetica Creative Direction
Marke Johnson
- 2914 Coffee Redesign
Adam Blake