Dorsey is a vintage archive-inspired jewelry brand based in L.A. They specialize in eye-catching "costume" jewelry. After years in the industry, they came to us for a facelift.
We developed a new visual identity for the brand, and a packaging system to do the incredible pieces inside justice.
- Packaging Design
We designed a minimal word mark with high contrast, vintage-inspired typography.
A classic monogram emerged from the typography DNA.
We designed the packaging to tease—but not compete with—the classic jewelry inside.
A small drawer slides out from a minimal black box, revealing a simple black bell pouch.
- Creative Direction
Marke Johnson, Kyle Huninghake
Thank you Meg and Dougal Strachan for giving us our first foray into the world of luxury fashion. Keep shining!