Dorsey
![Dorsey Featured Image](https://themadeshop.com/assets/work/dorsey_photography_earringmodel.jpg)
Dorsey is a vintage archive-inspired jewelry brand based in L.A. They specialize in eye-catching "costume" jewelry. After years in the industry, they came to us for a facelift.
We developed a new visual identity for the brand, and a packaging system to do the incredible pieces inside justice.
Disciplines
- Branding
- Packaging Design
![Dorsey logo](https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/dorsey_logo.jpg 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/dorsey_logo.jpg 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/dorsey_logo.jpg 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/dorsey_logo.jpg 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/dorsey_logo.jpg 576w)
We designed a minimal word mark with high contrast, vintage-inspired typography.
![Overlay](https://themadeshop.com/assets/work/_1920x1274_crop_center-center_82_line/overlay.jpg 1920w, https://themadeshop.com/assets/work/_1440x955_crop_center-center_82_line/overlay.jpg 1440w, https://themadeshop.com/assets/work/_1200x796_crop_center-center_82_line/overlay.jpg 1200w, https://themadeshop.com/assets/work/_992x658_crop_center-center_82_line/overlay.jpg 992w, https://themadeshop.com/assets/work/_768x509_crop_center-center_60_line/overlay.jpg 768w, https://themadeshop.com/assets/work/_576x382_crop_center-center_60_line/overlay.jpg 576w)
A classic monogram emerged from the typography DNA.
![Dorsey icon2](https://themadeshop.com/assets/work/_1440x1116_crop_center-center_82_line/dorsey_icon2.jpg 1440w, https://themadeshop.com/assets/work/_1200x930_crop_center-center_82_line/dorsey_icon2.jpg 1200w, https://themadeshop.com/assets/work/_992x769_crop_center-center_82_line/dorsey_icon2.jpg 992w, https://themadeshop.com/assets/work/_768x595_crop_center-center_60_line/dorsey_icon2.jpg 768w, https://themadeshop.com/assets/work/_576x446_crop_center-center_60_line/dorsey_icon2.jpg 576w)
![Dorsey website mock](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/dorsey_website-mock.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/dorsey_website-mock.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/dorsey_website-mock.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/dorsey_website-mock.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/dorsey_website-mock.jpg 576w)
We designed the packaging to tease—but not compete with—the classic jewelry inside.
![Dorsey drawerboxes 1closed](https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/dorsey_drawerboxes-1closed.jpg 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/dorsey_drawerboxes-1closed.jpg 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/dorsey_drawerboxes-1closed.jpg 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/dorsey_drawerboxes-1closed.jpg 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/dorsey_drawerboxes-1closed.jpg 576w)
![Dorsey drawerboxes 2open](https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/dorsey_drawerboxes-2open.jpg 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/dorsey_drawerboxes-2open.jpg 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/dorsey_drawerboxes-2open.jpg 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/dorsey_drawerboxes-2open.jpg 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/dorsey_drawerboxes-2open.jpg 576w)
A small drawer slides out from a minimal black box, revealing a simple black bell pouch.
![Dorsey bellbag square2](https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/dorsey_bellbag_square2.jpg 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/dorsey_bellbag_square2.jpg 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/dorsey_bellbag_square2.jpg 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/dorsey_bellbag_square2.jpg 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/dorsey_bellbag_square2.jpg 576w)
![Overlay2](https://themadeshop.com/assets/work/_1920x1259_crop_center-center_82_line/overlay2.jpg 1920w, https://themadeshop.com/assets/work/_1440x944_crop_center-center_82_line/overlay2.jpg 1440w, https://themadeshop.com/assets/work/_1200x786_crop_center-center_82_line/overlay2.jpg 1200w, https://themadeshop.com/assets/work/_992x650_crop_center-center_82_line/overlay2.jpg 992w, https://themadeshop.com/assets/work/_768x503_crop_center-center_60_line/overlay2.jpg 768w, https://themadeshop.com/assets/work/_576x377_crop_center-center_60_line/overlay2.jpg 576w)
Check out the collection at shopdorsey.com.
Credits
- Creative Direction
Marke Johnson
- Design
Marke Johnson, Kyle Huninghake
Acknowledgments
Thank you Meg and Dougal Strachan for giving us our first foray into the world of luxury fashion. Keep shining!