Ground Work

Ground Work Featured Image

Project

Food & Farming

Location

New York

Ground Work is the next big food adventure by partners Kate Kavanaugh and Josh Curtiss, of Denver's Western Daughters Butcher Shoppe. This project is founded on the belief that reconnecting ourselves to the earth, and the source of our food systems, can heal ecosystems and communities. 

Ground Work will be a place to find articles, podcasts, recipes, nutrition services, and farm & butcher consulting.

Disciplines

  • Naming & Branding
  • Visual Identity
  • Concept & Strategy
  • Copywriting & Brand Voice
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It starts with the idea that food has the power to heal land, bodies, and communities.

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We developed a hardy-yet-organic brand, inspired by 70s revivalist lettering.

The three abstract icons represent a connection between our mind, body, and soil.

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Photo by: Kate Kavanaugh

They all connect into one, harmonious symbol.

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Ground Work will be a place to find articles, podcasts, recipes, nutrition services, and farm & butcher consulting.

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Credits

  • Creative Direction

    Marke Johnson & Adam Blake

  • Illustration & Design

    Michelle Merlin

  • Digital Design & Development

    Adam Blake

Acknowledgments

Special thanks to Kate Kavanaugh and Josh Curtiss. We first worked with them over a decade ago on Western Daughters Butcher Shop, and are grateful to continue collaborating on this exciting new venture.