Ground Work
![Ground Work Featured Image](https://themadeshop.com/assets/work/GW_Header2.jpg)
Ground Work is the next big food adventure by partners Kate Kavanaugh and Josh Curtiss, of Denver's Western Daughters Butcher Shoppe. This project is founded on the belief that reconnecting ourselves to the earth, and the source of our food systems, can heal ecosystems and communities.
Ground Work will be a place to find articles, podcasts, recipes, nutrition services, and farm & butcher consulting.
Disciplines
- Naming & Branding
- Visual Identity
- Concept & Strategy
- Copywriting & Brand Voice
![Ground Work Wordmark 2](https://themadeshop.com/assets/work/_1920x1081_crop_center-center_82_line/Ground-Work-Wordmark-2.png 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/Ground-Work-Wordmark-2.png 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/Ground-Work-Wordmark-2.png 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/Ground-Work-Wordmark-2.png 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/Ground-Work-Wordmark-2.png 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/Ground-Work-Wordmark-2.png 576w)
It starts with the idea that food has the power to heal land, bodies, and communities.
![Ground Work stack icon](https://themadeshop.com/assets/work/_1920x981_crop_center-center_82_line/Ground-Work-stack-icon.png 1920w, https://themadeshop.com/assets/work/_1440x735_crop_center-center_82_line/Ground-Work-stack-icon.png 1440w, https://themadeshop.com/assets/work/_1200x613_crop_center-center_82_line/Ground-Work-stack-icon.png 1200w, https://themadeshop.com/assets/work/_992x506_crop_center-center_82_line/Ground-Work-stack-icon.png 992w, https://themadeshop.com/assets/work/_768x392_crop_center-center_60_line/Ground-Work-stack-icon.png 768w, https://themadeshop.com/assets/work/_576x294_crop_center-center_60_line/Ground-Work-stack-icon.png 576w)
We developed a hardy-yet-organic brand, inspired by 70s revivalist lettering.
The three abstract icons represent a connection between our mind, body, and soil.
![GW 2 Photos Kate](https://themadeshop.com/assets/work/_1440x1170_crop_center-center_82_line/GW-2-Photos-Kate.png 1440w, https://themadeshop.com/assets/work/_1200x975_crop_center-center_82_line/GW-2-Photos-Kate.png 1200w, https://themadeshop.com/assets/work/_992x806_crop_center-center_82_line/GW-2-Photos-Kate.png 992w, https://themadeshop.com/assets/work/_768x624_crop_center-center_60_line/GW-2-Photos-Kate.png 768w, https://themadeshop.com/assets/work/_576x468_crop_center-center_60_line/GW-2-Photos-Kate.png 576w)
Photo by: Kate Kavanaugh
They all connect into one, harmonious symbol.
![GW INSTA TEMPLATES R1 1 Icon Lock Up](https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/GW_INSTA_TEMPLATES_R1.1_Icon-Lock-Up.png 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/GW_INSTA_TEMPLATES_R1.1_Icon-Lock-Up.png 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/GW_INSTA_TEMPLATES_R1.1_Icon-Lock-Up.png 576w)
![GW Business Cards](https://themadeshop.com/assets/work/_1440x990_crop_center-center_82_line/GW_Business-Cards.jpg 1440w, https://themadeshop.com/assets/work/_1200x825_crop_center-center_82_line/GW_Business-Cards.jpg 1200w, https://themadeshop.com/assets/work/_992x682_crop_center-center_82_line/GW_Business-Cards.jpg 992w, https://themadeshop.com/assets/work/_768x528_crop_center-center_60_line/GW_Business-Cards.jpg 768w, https://themadeshop.com/assets/work/_576x396_crop_center-center_60_line/GW_Business-Cards.jpg 576w)
![Gw photo4](https://themadeshop.com/assets/work/_1920x1280_crop_center-center_82_line/gw_photo4.jpg 1920w, https://themadeshop.com/assets/work/_1440x960_crop_center-center_82_line/gw_photo4.jpg 1440w, https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/gw_photo4.jpg 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/gw_photo4.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/gw_photo4.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/gw_photo4.jpg 576w)
![GW Phone Instagram](https://themadeshop.com/assets/work/_1440x1080_crop_center-center_82_line/GW-Phone-Instagram.png 1440w, https://themadeshop.com/assets/work/_1200x900_crop_center-center_82_line/GW-Phone-Instagram.png 1200w, https://themadeshop.com/assets/work/_992x744_crop_center-center_82_line/GW-Phone-Instagram.png 992w, https://themadeshop.com/assets/work/_768x576_crop_center-center_60_line/GW-Phone-Instagram.png 768w, https://themadeshop.com/assets/work/_576x432_crop_center-center_60_line/GW-Phone-Instagram.png 576w)
![Gw photo](https://themadeshop.com/assets/work/_1920x1281_crop_center-center_82_line/gw_photo.jpg 1920w, https://themadeshop.com/assets/work/_1440x960_crop_center-center_82_line/gw_photo.jpg 1440w, https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/gw_photo.jpg 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/gw_photo.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/gw_photo.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/gw_photo.jpg 576w)
Ground Work will be a place to find articles, podcasts, recipes, nutrition services, and farm & butcher consulting.
![GW Website Home](https://themadeshop.com/assets/work/_1440x1080_crop_center-center_82_line/GW_Website-Home.jpg 1440w, https://themadeshop.com/assets/work/_1200x900_crop_center-center_82_line/GW_Website-Home.jpg 1200w, https://themadeshop.com/assets/work/_992x744_crop_center-center_82_line/GW_Website-Home.jpg 992w, https://themadeshop.com/assets/work/_768x576_crop_center-center_60_line/GW_Website-Home.jpg 768w, https://themadeshop.com/assets/work/_576x432_crop_center-center_60_line/GW_Website-Home.jpg 576w)
![Gw photo2](https://themadeshop.com/assets/work/_1920x1279_crop_center-center_82_line/gw_photo2.jpg 1920w, https://themadeshop.com/assets/work/_1440x959_crop_center-center_82_line/gw_photo2.jpg 1440w, https://themadeshop.com/assets/work/_1200x799_crop_center-center_82_line/gw_photo2.jpg 1200w, https://themadeshop.com/assets/work/_992x660_crop_center-center_82_line/gw_photo2.jpg 992w, https://themadeshop.com/assets/work/_768x511_crop_center-center_60_line/gw_photo2.jpg 768w, https://themadeshop.com/assets/work/_576x383_crop_center-center_60_line/gw_photo2.jpg 576w)
Credits
- Creative Direction
Marke Johnson & Adam Blake
- Illustration & Design
Michelle Merlin
- Digital Design & Development
Adam Blake
Acknowledgments
Special thanks to Kate Kavanaugh and Josh Curtiss. We first worked with them over a decade ago on Western Daughters Butcher Shop, and are grateful to continue collaborating on this exciting new venture.