Good Country

Country music is not a monolith anymore. It’s a vast, vibrant world springing from so many different deep and soulful places.

Good Country® is the new music publication from actor (and roots music nerd) Ed Helms celebrating this rich world. Every week it offers hand-picked songs, stories, and features highlighting the best in country music.

We created a bold, colorful visual identity that feels like a big tent — welcoming anyone and everyone into the wide open world of country music. Grounded by super-solid typography that evokes traditional newsprint headlines and broadside posters, the identity is then playfully subverted with a bright rainbow palette that reflects the vibrant diversity of country forms and flavors.

Old, new, radio, outlaw, and alt… there's a lot of good country out there.