Good Country

Good Country Featured Image


Good Country


Nashville, Tennessee

Country music is not a monolith anymore. It’s a vast, vibrant world springing from so many different deep and soulful places.

Good Country® is the new music publication from actor (and roots music nerd) Ed Helms celebrating this rich world. Every week it offers hand-picked songs, stories, and features highlighting the best in country music.

We created a bold, colorful visual identity that feels like a big tent — welcoming anyone and everyone into the wide open world of country music. Grounded by super-solid typography that evokes traditional newsprint headlines and broadside posters, the identity is then playfully subverted with a bright rainbow palette that reflects the vibrant diversity of country forms and flavors.

Old, new, radio, outlaw, and alt… there's a lot of good country out there.


  • Visual Identity
GC Portfolio 5
GC Portfolio 11
GC Instagram Recovered
GC Wordmark Part22
GC Portfolio
GC Portfolio 14
GC Portfolio 12
Maren Morris 02
GC Billboard


  • Creative Direction

    Marke Johnson & Adam Blake

  • Design

    Davis Scruggs

  • Illustration

    Kate Burnette

  • Project Management

    Kim Johnson


Thank you to Ed Helms and the entire Bluegrass Situation team: Amy Reitnouer Jacobs, Shelby Williamson, and Justin Hiltner