Good Country
![Good Country Featured Image](https://themadeshop.com/assets/work/GC_Header_2024-02-20-005409_atpm.jpg)
Country music is not a monolith anymore. It’s a vast, vibrant world springing from so many different deep and soulful places.
Good Country® is the new music publication from actor (and roots music nerd) Ed Helms celebrating this rich world. Every week it offers hand-picked songs, stories, and features highlighting the best in country music.
We created a bold, colorful visual identity that feels like a big tent — welcoming anyone and everyone into the wide open world of country music. Grounded by super-solid typography that evokes traditional newsprint headlines and broadside posters, the identity is then playfully subverted with a bright rainbow palette that reflects the vibrant diversity of country forms and flavors.
Old, new, radio, outlaw, and alt… there's a lot of good country out there.
Disciplines
- Visual Identity
![GC Portfolio 5](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/GC_Portfolio_5_2024-02-05-232236_ozgq.png 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/GC_Portfolio_5_2024-02-05-232236_ozgq.png 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/GC_Portfolio_5_2024-02-05-232236_ozgq.png 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/GC_Portfolio_5_2024-02-05-232236_ozgq.png 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/GC_Portfolio_5_2024-02-05-232236_ozgq.png 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/GC_Portfolio_5_2024-02-05-232236_ozgq.png 576w)
![GC Portfolio 11](https://themadeshop.com/assets/work/_1920x991_crop_center-center_82_line/GC_Portfolio_11.png 1920w, https://themadeshop.com/assets/work/_1440x743_crop_center-center_82_line/GC_Portfolio_11.png 1440w, https://themadeshop.com/assets/work/_1200x619_crop_center-center_82_line/GC_Portfolio_11.png 1200w, https://themadeshop.com/assets/work/_992x512_crop_center-center_82_line/GC_Portfolio_11.png 992w, https://themadeshop.com/assets/work/_768x396_crop_center-center_60_line/GC_Portfolio_11.png 768w, https://themadeshop.com/assets/work/_576x297_crop_center-center_60_line/GC_Portfolio_11.png 576w)
![GC Instagram Recovered](https://themadeshop.com/assets/work/GC_Instagram-Recovered_2024-02-20-190636_xsfh.gif)
![GC Wordmark Part22](https://themadeshop.com/assets/work/GC_Wordmark_Part22_2024-02-22-075955_fgrg.gif)
![GC Portfolio](https://themadeshop.com/assets/work/_1920x1483_crop_center-center_82_line/GC_Portfolio_2024-02-22-063101_fupl.jpg 1920w, https://themadeshop.com/assets/work/_1440x1112_crop_center-center_82_line/GC_Portfolio_2024-02-22-063101_fupl.jpg 1440w, https://themadeshop.com/assets/work/_1200x927_crop_center-center_82_line/GC_Portfolio_2024-02-22-063101_fupl.jpg 1200w, https://themadeshop.com/assets/work/_992x766_crop_center-center_82_line/GC_Portfolio_2024-02-22-063101_fupl.jpg 992w, https://themadeshop.com/assets/work/_768x593_crop_center-center_60_line/GC_Portfolio_2024-02-22-063101_fupl.jpg 768w, https://themadeshop.com/assets/work/_576x445_crop_center-center_60_line/GC_Portfolio_2024-02-22-063101_fupl.jpg 576w)
![GC Portfolio 14](https://themadeshop.com/assets/work/_1920x2235_crop_center-center_82_line/GC_Portfolio_14_2024-02-20-213023_sxbr.jpg 1920w, https://themadeshop.com/assets/work/_1440x1676_crop_center-center_82_line/GC_Portfolio_14_2024-02-20-213023_sxbr.jpg 1440w, https://themadeshop.com/assets/work/_1200x1396_crop_center-center_82_line/GC_Portfolio_14_2024-02-20-213023_sxbr.jpg 1200w, https://themadeshop.com/assets/work/_992x1154_crop_center-center_82_line/GC_Portfolio_14_2024-02-20-213023_sxbr.jpg 992w, https://themadeshop.com/assets/work/_768x894_crop_center-center_60_line/GC_Portfolio_14_2024-02-20-213023_sxbr.jpg 768w, https://themadeshop.com/assets/work/_576x670_crop_center-center_60_line/GC_Portfolio_14_2024-02-20-213023_sxbr.jpg 576w)
![GC Portfolio 12](https://themadeshop.com/assets/work/_1920x1121_crop_center-center_82_line/GC_Portfolio_12.jpg 1920w, https://themadeshop.com/assets/work/_1440x841_crop_center-center_82_line/GC_Portfolio_12.jpg 1440w, https://themadeshop.com/assets/work/_1200x700_crop_center-center_82_line/GC_Portfolio_12.jpg 1200w, https://themadeshop.com/assets/work/_992x579_crop_center-center_82_line/GC_Portfolio_12.jpg 992w, https://themadeshop.com/assets/work/_768x448_crop_center-center_60_line/GC_Portfolio_12.jpg 768w, https://themadeshop.com/assets/work/_576x336_crop_center-center_60_line/GC_Portfolio_12.jpg 576w)
![Maren Morris 02](https://themadeshop.com/assets/work/MarenMorris_02.gif)
![GC Billboard](https://themadeshop.com/assets/work/_1920x1280_crop_center-center_82_line/GC_Billboard.jpg 1920w, https://themadeshop.com/assets/work/_1440x960_crop_center-center_82_line/GC_Billboard.jpg 1440w, https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/GC_Billboard.jpg 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/GC_Billboard.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/GC_Billboard.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/GC_Billboard.jpg 576w)
Credits
- Creative Direction
Marke Johnson & Adam Blake
- Design
Davis Scruggs
- Illustration
Kate Burnette
- Project Management
Kim Johnson
Acknowledgments
Thank you to Ed Helms and the entire Bluegrass Situation team: Amy Reitnouer Jacobs, Shelby Williamson, and Justin Hiltner