Urban Farmer
![Urban Farmer Featured Image](https://themadeshop.com/assets/work/uf_photography_unsplash_steak-1_180424_171800.jpg)
Helmed by executive chef Chris Starkus, Urban Farmer is Denver's best new steakhouse. A seasonal menu highlights nose-to-tail cuts of naturally raised meat from their in-house butchering program.
We were asked to refresh and revitalize the existing Urban Farmer brand, which started with restaurants in Portland, Cleveland, and Philadelphia. Our goal was to build on the brand's foundation, refining and elevating all elements.
Disciplines
- Logo & Visual Identity
- Print & Collateral
- Environments & Interiors
- Web Design & Development
- Illustration & Art
![Uf mainlockup 2](https://themadeshop.com/assets/work/_1920x1440_crop_center-center_82_line/uf_mainlockup-2.jpg 1920w, https://themadeshop.com/assets/work/_1440x1080_crop_center-center_82_line/uf_mainlockup-2.jpg 1440w, https://themadeshop.com/assets/work/_1200x900_crop_center-center_82_line/uf_mainlockup-2.jpg 1200w, https://themadeshop.com/assets/work/_992x744_crop_center-center_82_line/uf_mainlockup-2.jpg 992w, https://themadeshop.com/assets/work/_768x576_crop_center-center_60_line/uf_mainlockup-2.jpg 768w, https://themadeshop.com/assets/work/_576x432_crop_center-center_60_line/uf_mainlockup-2.jpg 576w)
![Uf Seelifephotography Settingtable 1](https://themadeshop.com/assets/work/_1440x1384_crop_center-center_82_line/uf_seelifephotography_settingtable-1.jpg 1440w, https://themadeshop.com/assets/work/_1200x1153_crop_center-center_82_line/uf_seelifephotography_settingtable-1.jpg 1200w, https://themadeshop.com/assets/work/_992x953_crop_center-center_82_line/uf_seelifephotography_settingtable-1.jpg 992w, https://themadeshop.com/assets/work/_768x738_crop_center-center_60_line/uf_seelifephotography_settingtable-1.jpg 768w, https://themadeshop.com/assets/work/_576x553_crop_center-center_60_line/uf_seelifephotography_settingtable-1.jpg 576w)
Our task was delicate: maintain a common consistency with the previous restaurants, while making it all feel more refined, expensive, and memorable.
![UF Old v New b](https://themadeshop.com/assets/work/_1920x2059_crop_center-center_82_line/UF-_-Old-v-New-b.jpg 1920w, https://themadeshop.com/assets/work/_1440x1544_crop_center-center_82_line/UF-_-Old-v-New-b.jpg 1440w, https://themadeshop.com/assets/work/_1200x1286_crop_center-center_82_line/UF-_-Old-v-New-b.jpg 1200w, https://themadeshop.com/assets/work/_992x1063_crop_center-center_82_line/UF-_-Old-v-New-b.jpg 992w, https://themadeshop.com/assets/work/_768x823_crop_center-center_60_line/UF-_-Old-v-New-b.jpg 768w, https://themadeshop.com/assets/work/_576x617_crop_center-center_60_line/UF-_-Old-v-New-b.jpg 576w)
Rather than simply recreate Denver's skyline, we decided to create a panorama that tells a story. Pulling together the mountains, plains, and farms that serve our urban heart.
![Uf Matchbox 1](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/uf_matchbox-1_180424_184652.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/uf_matchbox-1_180424_184652.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/uf_matchbox-1_180424_184652.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/uf_matchbox-1_180424_184652.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/uf_matchbox-1_180424_184652.jpg 576w)
And of course we couldn't resist making a literal "brand" for this brand.
![Uf Photography Uf Tile 3](https://themadeshop.com/assets/work/_1440x1171_crop_center-center_82_line/uf_photography_uf-tile-3.jpg 1440w, https://themadeshop.com/assets/work/_1200x976_crop_center-center_82_line/uf_photography_uf-tile-3.jpg 1200w, https://themadeshop.com/assets/work/_992x807_crop_center-center_82_line/uf_photography_uf-tile-3.jpg 992w, https://themadeshop.com/assets/work/_768x624_crop_center-center_60_line/uf_photography_uf-tile-3.jpg 768w, https://themadeshop.com/assets/work/_576x468_crop_center-center_60_line/uf_photography_uf-tile-3.jpg 576w)
![Uf Seelifephotography Kitchen 1](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/uf_seelifephotography_kitchen-1_180424_190313.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/uf_seelifephotography_kitchen-1_180424_190313.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/uf_seelifephotography_kitchen-1_180424_190313.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/uf_seelifephotography_kitchen-1_180424_190313.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/uf_seelifephotography_kitchen-1_180424_190313.jpg 576w)
Photo by: See Life Photography
![Screen Shot 2019 06 20 at 11 15 29 AM](https://themadeshop.com/assets/work/_1920x918_crop_center-center_82_line/Screen-Shot-2019-06-20-at-11.15.29-AM.png 1920w, https://themadeshop.com/assets/work/_1440x688_crop_center-center_82_line/Screen-Shot-2019-06-20-at-11.15.29-AM.png 1440w, https://themadeshop.com/assets/work/_1200x573_crop_center-center_82_line/Screen-Shot-2019-06-20-at-11.15.29-AM.png 1200w, https://themadeshop.com/assets/work/_992x474_crop_center-center_82_line/Screen-Shot-2019-06-20-at-11.15.29-AM.png 992w, https://themadeshop.com/assets/work/_768x367_crop_center-center_60_line/Screen-Shot-2019-06-20-at-11.15.29-AM.png 768w, https://themadeshop.com/assets/work/_576x275_crop_center-center_60_line/Screen-Shot-2019-06-20-at-11.15.29-AM.png 576w)
![Uf Cornerfascade 1](https://themadeshop.com/assets/work/_1440x1505_crop_center-center_82_line/uf_cornerfascade-1.jpg 1440w, https://themadeshop.com/assets/work/_1200x1254_crop_center-center_82_line/uf_cornerfascade-1.jpg 1200w, https://themadeshop.com/assets/work/_992x1037_crop_center-center_82_line/uf_cornerfascade-1.jpg 992w, https://themadeshop.com/assets/work/_768x803_crop_center-center_60_line/uf_cornerfascade-1.jpg 768w, https://themadeshop.com/assets/work/_576x602_crop_center-center_60_line/uf_cornerfascade-1.jpg 576w)
![Uf Seelifephotography Street 1](https://themadeshop.com/assets/work/_1440x897_crop_center-center_82_line/uf_seelifephotography_street-1.jpg 1440w, https://themadeshop.com/assets/work/_1200x747_crop_center-center_82_line/uf_seelifephotography_street-1.jpg 1200w, https://themadeshop.com/assets/work/_992x618_crop_center-center_82_line/uf_seelifephotography_street-1.jpg 992w, https://themadeshop.com/assets/work/_768x478_crop_center-center_60_line/uf_seelifephotography_street-1.jpg 768w, https://themadeshop.com/assets/work/_576x358_crop_center-center_60_line/uf_seelifephotography_street-1.jpg 576w)
The heart of our redesign was an entirely new menu system.
![Uf Dinnermenu 1](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/uf_dinnermenu-1.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/uf_dinnermenu-1.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/uf_dinnermenu-1.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/uf_dinnermenu-1.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/uf_dinnermenu-1.jpg 576w)
![Uf Seelifephotography Barbook 2](https://themadeshop.com/assets/work/_1440x961_crop_center-center_82_line/uf_seelifephotography_barbook-2.jpg 1440w, https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/uf_seelifephotography_barbook-2.jpg 1200w, https://themadeshop.com/assets/work/_992x662_crop_center-center_82_line/uf_seelifephotography_barbook-2.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/uf_seelifephotography_barbook-2.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/uf_seelifephotography_barbook-2.jpg 576w)
Photo by: See Life Photography
Building on this foundation, we expanded the new typography, colors, imagery, and icons to tell a rich, eclectic story.
![Uf Icon 3](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/uf_icon-3.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/uf_icon-3.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/uf_icon-3.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/uf_icon-3.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/uf_icon-3.jpg 576w)
![Uf Collateralspread](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/uf_collateralspread.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/uf_collateralspread.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/uf_collateralspread.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/uf_collateralspread.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/uf_collateralspread.jpg 576w)
![Uf 2Up Shirtpattern 2](https://themadeshop.com/assets/work/_1440x720_crop_center-center_82_line/uf_2up_shirtpattern-2.jpg 1440w, https://themadeshop.com/assets/work/_1200x600_crop_center-center_82_line/uf_2up_shirtpattern-2.jpg 1200w, https://themadeshop.com/assets/work/_992x496_crop_center-center_82_line/uf_2up_shirtpattern-2.jpg 992w, https://themadeshop.com/assets/work/_768x384_crop_center-center_60_line/uf_2up_shirtpattern-2.jpg 768w, https://themadeshop.com/assets/work/_576x288_crop_center-center_60_line/uf_2up_shirtpattern-2.jpg 576w)
![Uf 2Up Loyaltycardbizcards](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/uf_2up_loyaltycardbizcards_180430_211712.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/uf_2up_loyaltycardbizcards_180430_211712.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/uf_2up_loyaltycardbizcards_180430_211712.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/uf_2up_loyaltycardbizcards_180430_211712.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/uf_2up_loyaltycardbizcards_180430_211712.jpg 576w)
Embracing the spirit of juxtaposition at the heart of Urban Farmer, we injected the interior with eclectic, sometimes humorous details.
![Uf Seelifephotography Bowiequote 1](https://themadeshop.com/assets/work/_1440x1036_crop_center-center_82_line/uf_seelifephotography_bowiequote-1.jpg 1440w, https://themadeshop.com/assets/work/_1200x864_crop_center-center_82_line/uf_seelifephotography_bowiequote-1.jpg 1200w, https://themadeshop.com/assets/work/_992x714_crop_center-center_82_line/uf_seelifephotography_bowiequote-1.jpg 992w, https://themadeshop.com/assets/work/_768x552_crop_center-center_60_line/uf_seelifephotography_bowiequote-1.jpg 768w, https://themadeshop.com/assets/work/_576x414_crop_center-center_60_line/uf_seelifephotography_bowiequote-1.jpg 576w)
Photo by: See Life Photography
![Uf Photography 2Up Xan Seating 1](https://themadeshop.com/assets/work/_1440x479_crop_center-center_82_line/uf_photography_2up_xan_seating-1.jpg 1440w, https://themadeshop.com/assets/work/_1200x399_crop_center-center_82_line/uf_photography_2up_xan_seating-1.jpg 1200w, https://themadeshop.com/assets/work/_992x330_crop_center-center_82_line/uf_photography_2up_xan_seating-1.jpg 992w, https://themadeshop.com/assets/work/_768x255_crop_center-center_60_line/uf_photography_2up_xan_seating-1.jpg 768w, https://themadeshop.com/assets/work/_576x191_crop_center-center_60_line/uf_photography_2up_xan_seating-1.jpg 576w)
![Uf Seelifephotography Staircase 2](https://themadeshop.com/assets/work/_1440x1986_crop_center-center_82_line/uf_seelifephotography_staircase-2.jpg 1440w, https://themadeshop.com/assets/work/_1200x1655_crop_center-center_82_line/uf_seelifephotography_staircase-2.jpg 1200w, https://themadeshop.com/assets/work/_992x1368_crop_center-center_82_line/uf_seelifephotography_staircase-2.jpg 992w, https://themadeshop.com/assets/work/_768x1059_crop_center-center_60_line/uf_seelifephotography_staircase-2.jpg 768w, https://themadeshop.com/assets/work/_576x794_crop_center-center_60_line/uf_seelifephotography_staircase-2.jpg 576w)
![Uf Columndetail 2](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/uf_columndetail-2.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/uf_columndetail-2.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/uf_columndetail-2.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/uf_columndetail-2.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/uf_columndetail-2.jpg 576w)
![Uf Seelifephotography Columnquote 1](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/uf_seelifephotography_columnquote-1.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/uf_seelifephotography_columnquote-1.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/uf_seelifephotography_columnquote-1.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/uf_seelifephotography_columnquote-1.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/uf_seelifephotography_columnquote-1.jpg 576w)
Photo by: See Life Photography
![Uf Photography Bathroombladesign Jpg](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/uf_photography_bathroombladesign.jpg.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/uf_photography_bathroombladesign.jpg.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/uf_photography_bathroombladesign.jpg.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/uf_photography_bathroombladesign.jpg.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/uf_photography_bathroombladesign.jpg.jpg 576w)
From keeping bees on the roof to cultivating herbs in the dining room to growing mushrooms in the basement, Executive Chef Chris Starkus has created an innovative program that extends beyond the menu.
To give guests a peek into his process, we created a series of coasters along with pollinator seed packets for guests to take home.
![Uf Coasters 1](https://themadeshop.com/assets/work/_1440x783_crop_center-center_82_line/uf_coasters-1.jpg 1440w, https://themadeshop.com/assets/work/_1200x653_crop_center-center_82_line/uf_coasters-1.jpg 1200w, https://themadeshop.com/assets/work/_992x540_crop_center-center_82_line/uf_coasters-1.jpg 992w, https://themadeshop.com/assets/work/_768x418_crop_center-center_60_line/uf_coasters-1.jpg 768w, https://themadeshop.com/assets/work/_576x313_crop_center-center_60_line/uf_coasters-1.jpg 576w)
![Uf Seelifephotography Seedpackets 4](https://themadeshop.com/assets/work/_1440x1664_crop_center-center_82_line/uf_seelifephotography_seedpackets-4.jpg 1440w, https://themadeshop.com/assets/work/_1200x1386_crop_center-center_82_line/uf_seelifephotography_seedpackets-4.jpg 1200w, https://themadeshop.com/assets/work/_992x1146_crop_center-center_82_line/uf_seelifephotography_seedpackets-4.jpg 992w, https://themadeshop.com/assets/work/_768x887_crop_center-center_60_line/uf_seelifephotography_seedpackets-4.jpg 768w, https://themadeshop.com/assets/work/_576x665_crop_center-center_60_line/uf_seelifephotography_seedpackets-4.jpg 576w)
![UF stairs](https://themadeshop.com/assets/work/_1920x1281_crop_center-center_82_line/UF_stairs.jpg 1920w, https://themadeshop.com/assets/work/_1440x960_crop_center-center_82_line/UF_stairs.jpg 1440w, https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/UF_stairs.jpg 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/UF_stairs.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/UF_stairs.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/UF_stairs.jpg 576w)
Always drink upstream from the herd. For Reservations Call 303.262.6070
![Uf2](https://themadeshop.com/assets/work/_1440x559_crop_center-center_82_line/uf2.jpg 1440w, https://themadeshop.com/assets/work/_1200x466_crop_center-center_82_line/uf2.jpg 1200w, https://themadeshop.com/assets/work/_992x385_crop_center-center_82_line/uf2.jpg 992w, https://themadeshop.com/assets/work/_768x298_crop_center-center_60_line/uf2.jpg 768w, https://themadeshop.com/assets/work/_576x223_crop_center-center_60_line/uf2.jpg 576w)
Credits
- Creative Direction
Marke Johnson
- Art Direction
Adam Blake
- Design
Marke Johnson, Adam Blake, Kyle Huninghake
- Interior Design
Xan Creative
- Stair Mural
Stargazer Creations
- Interior Photography
See Life Photography, Dining Out Magazine, Xan Creative
Acknowledgments
Thanks to Executive Chef Chris Starkus, and special thanks to Peter Karpinski, Stephanie Ehrler, and the whole Sage Restaurant Group team. Concept developed in collaboration with Sage Restaurant Group.