Live Ayurveda

Live Ayurveda Featured Image


Visual Identity


Los Angeles

Live Ayurveda is a physical, mental, and spiritual wellness practice offered by Kasey Hall-Murphy. She offers guidance on how to incorporate the ancient practice of Ayurveda, with a focus on achieving acceptance and balance in the light and dark aspects of our self. We created a visual identity embedded with symbolism that reflects this balance, using a blend of light and dark brand elements.


  • Branding
  • Illustration
  • Concept & Strategy

The main mark centers a timeless female figure surrounded by a peacock and cobra.

LA Main Lockup

This image represents the boundless tension and acceptance of our inner selves.

LA 50 50 Type

We customized the type to have equal negative and positive space.

LA Round Dark 3
LA Graphics Group 3
LA Tagline As Above

Part of Ayurvedic practice is determining your Dosha and making lifestyle choices that align with your elements.

LA Doshas

We created a series of elemental icons that combine to make up each Dosha.

LA Dosha Rounds
LA Tagline Within Without
Live Ayurveda B Cs Mock lo
LA Web Landing
LA Footer 2


  • Creative Direction

    Marke Johnson

  • Design and Illustration

    Michelle Merlin


Thank you Kasey for offering generous amounts of trust into our creative process, and for opening our eyes to new ways of thinking about our work. This project moved passed an unknown boundary of how much weight and meaning a visual identity can carry within it.