Live Ayurveda
![Live Ayurveda Featured Image](https://themadeshop.com/assets/work/LA_Linocut_Inked_16x9a.gif)
Live Ayurveda is a physical, mental, and spiritual wellness practice offered by Kasey Hall-Murphy. She offers guidance on how to incorporate the ancient practice of Ayurveda, with a focus on achieving acceptance and balance in the light and dark aspects of our self. We created a visual identity embedded with symbolism that reflects this balance, using a blend of light and dark brand elements.
Disciplines
- Branding
- Illustration
- Concept & Strategy
The main mark centers a timeless female figure surrounded by a peacock and cobra.
![LA Main Lockup](https://themadeshop.com/assets/work/_1920x1675_crop_center-center_82_line/LA_Main-Lockup.png 1920w, https://themadeshop.com/assets/work/_1440x1256_crop_center-center_82_line/LA_Main-Lockup.png 1440w, https://themadeshop.com/assets/work/_1200x1047_crop_center-center_82_line/LA_Main-Lockup.png 1200w, https://themadeshop.com/assets/work/_992x865_crop_center-center_82_line/LA_Main-Lockup.png 992w, https://themadeshop.com/assets/work/_768x670_crop_center-center_60_line/LA_Main-Lockup.png 768w, https://themadeshop.com/assets/work/_576x502_crop_center-center_60_line/LA_Main-Lockup.png 576w)
This image represents the boundless tension and acceptance of our inner selves.
![LA 50 50 Type](https://themadeshop.com/assets/work/_1920x1084_crop_center-center_82_line/LA_50-50-Type.jpg 1920w, https://themadeshop.com/assets/work/_1440x813_crop_center-center_82_line/LA_50-50-Type.jpg 1440w, https://themadeshop.com/assets/work/_1200x678_crop_center-center_82_line/LA_50-50-Type.jpg 1200w, https://themadeshop.com/assets/work/_992x560_crop_center-center_82_line/LA_50-50-Type.jpg 992w, https://themadeshop.com/assets/work/_768x433_crop_center-center_60_line/LA_50-50-Type.jpg 768w, https://themadeshop.com/assets/work/_576x325_crop_center-center_60_line/LA_50-50-Type.jpg 576w)
We customized the type to have equal negative and positive space.
![LA Round Dark 3](https://themadeshop.com/assets/work/_1920x1920_crop_center-center_82_line/LA_Round_Dark-3.png 1920w, https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/LA_Round_Dark-3.png 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/LA_Round_Dark-3.png 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/LA_Round_Dark-3.png 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/LA_Round_Dark-3.png 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/LA_Round_Dark-3.png 576w)
![LA Graphics Group 3](https://themadeshop.com/assets/work/_1920x1405_crop_center-center_82_line/LA_Graphics-Group-3.png 1920w, https://themadeshop.com/assets/work/_1440x1054_crop_center-center_82_line/LA_Graphics-Group-3.png 1440w, https://themadeshop.com/assets/work/_1200x878_crop_center-center_82_line/LA_Graphics-Group-3.png 1200w, https://themadeshop.com/assets/work/_992x726_crop_center-center_82_line/LA_Graphics-Group-3.png 992w, https://themadeshop.com/assets/work/_768x562_crop_center-center_60_line/LA_Graphics-Group-3.png 768w, https://themadeshop.com/assets/work/_576x421_crop_center-center_60_line/LA_Graphics-Group-3.png 576w)
![LA Tagline As Above](https://themadeshop.com/assets/work/_1920x729_crop_center-center_82_line/LA_Tagline_As-Above.png 1920w, https://themadeshop.com/assets/work/_1440x547_crop_center-center_82_line/LA_Tagline_As-Above.png 1440w, https://themadeshop.com/assets/work/_1200x455_crop_center-center_82_line/LA_Tagline_As-Above.png 1200w, https://themadeshop.com/assets/work/_992x376_crop_center-center_82_line/LA_Tagline_As-Above.png 992w, https://themadeshop.com/assets/work/_768x291_crop_center-center_60_line/LA_Tagline_As-Above.png 768w, https://themadeshop.com/assets/work/_576x218_crop_center-center_60_line/LA_Tagline_As-Above.png 576w)
Part of Ayurvedic practice is determining your Dosha and making lifestyle choices that align with your elements.
![LA Doshas](https://themadeshop.com/assets/work/_1920x1919_crop_center-center_82_line/LA_Doshas.png 1920w, https://themadeshop.com/assets/work/_1440x1439_crop_center-center_82_line/LA_Doshas.png 1440w, https://themadeshop.com/assets/work/_1200x1199_crop_center-center_82_line/LA_Doshas.png 1200w, https://themadeshop.com/assets/work/_992x991_crop_center-center_82_line/LA_Doshas.png 992w, https://themadeshop.com/assets/work/_768x767_crop_center-center_60_line/LA_Doshas.png 768w, https://themadeshop.com/assets/work/_576x575_crop_center-center_60_line/LA_Doshas.png 576w)
We created a series of elemental icons that combine to make up each Dosha.
![LA Dosha Rounds](https://themadeshop.com/assets/work/_1920x1920_crop_center-center_82_line/LA_Dosha-Rounds.png 1920w, https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/LA_Dosha-Rounds.png 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/LA_Dosha-Rounds.png 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/LA_Dosha-Rounds.png 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/LA_Dosha-Rounds.png 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/LA_Dosha-Rounds.png 576w)
![LA Tagline Within Without](https://themadeshop.com/assets/work/_1920x729_crop_center-center_82_line/LA_Tagline_Within-Without.png 1920w, https://themadeshop.com/assets/work/_1440x547_crop_center-center_82_line/LA_Tagline_Within-Without.png 1440w, https://themadeshop.com/assets/work/_1200x455_crop_center-center_82_line/LA_Tagline_Within-Without.png 1200w, https://themadeshop.com/assets/work/_992x376_crop_center-center_82_line/LA_Tagline_Within-Without.png 992w, https://themadeshop.com/assets/work/_768x291_crop_center-center_60_line/LA_Tagline_Within-Without.png 768w, https://themadeshop.com/assets/work/_576x218_crop_center-center_60_line/LA_Tagline_Within-Without.png 576w)
![Live Ayurveda B Cs Mock lo](https://themadeshop.com/assets/work/_1920x1440_crop_center-center_82_line/Live-Ayurveda_BCs_Mock-lo.jpg 1920w, https://themadeshop.com/assets/work/_1440x1080_crop_center-center_82_line/Live-Ayurveda_BCs_Mock-lo.jpg 1440w, https://themadeshop.com/assets/work/_1200x900_crop_center-center_82_line/Live-Ayurveda_BCs_Mock-lo.jpg 1200w, https://themadeshop.com/assets/work/_992x744_crop_center-center_82_line/Live-Ayurveda_BCs_Mock-lo.jpg 992w, https://themadeshop.com/assets/work/_768x576_crop_center-center_60_line/Live-Ayurveda_BCs_Mock-lo.jpg 768w, https://themadeshop.com/assets/work/_576x432_crop_center-center_60_line/Live-Ayurveda_BCs_Mock-lo.jpg 576w)
![LA Web Landing](https://themadeshop.com/assets/work/_1920x1401_crop_center-center_82_line/LA_Web_Landing.png 1920w, https://themadeshop.com/assets/work/_1440x1050_crop_center-center_82_line/LA_Web_Landing.png 1440w, https://themadeshop.com/assets/work/_1200x875_crop_center-center_82_line/LA_Web_Landing.png 1200w, https://themadeshop.com/assets/work/_992x723_crop_center-center_82_line/LA_Web_Landing.png 992w, https://themadeshop.com/assets/work/_768x560_crop_center-center_60_line/LA_Web_Landing.png 768w, https://themadeshop.com/assets/work/_576x420_crop_center-center_60_line/LA_Web_Landing.png 576w)
![LA Footer 2](https://themadeshop.com/assets/work/LA_Footer-2.gif)
Credits
- Creative Direction
Marke Johnson
- Design and Illustration
Michelle Merlin
Acknowledgments
Thank you Kasey for offering generous amounts of trust into our creative process, and for opening our eyes to new ways of thinking about our work. This project moved passed an unknown boundary of how much weight and meaning a visual identity can carry within it.