Odd McClean is an idiosyncratic boutique in Atlanta, Georgia. The unique gift store carves out a niche for quirky, high-end gifts and needed a visual identity to match.
We created a brand that feels both expensive and quite odd at once. The result takes inspiration from haute couture elegance, but is subverted with an unexpected mascot, topsy turvy typography, and a bright, clashy palette.
In the end we created something very odd, indeed.
- Visual Identity
- Packaging Design
- Signage & Wayfinding
- Photography & Video
Contrary to popular belief, ostriches don't bury their heads in the sand...
They bury their eggs. They're not hiding; they're just hunting for something special...
We created a custom typeface with topsy turvy egg-shaped counters
We directed an odd photoshoot of curated gift collections
Swing by the next time you're in Atlanta, or stop by oddmclean.com
- Creative Direction
- Illustration & Design
- Custom Typography
- Project Management & Production
- Art Direction & Photography
- Web Design & Development
Adam Blake & Davis Scruggs
A big thank you to the Gift Queen herself, Kwynn Everest, for coming to us with this delightful project, and for trusting us to make something truly odd. Thank you!