Odd McLean
![Odd McLean Featured Image](https://themadeshop.com/assets/work/Odd_featuredimage.jpg)
Odd McClean is an idiosyncratic boutique in Atlanta, Georgia. The unique gift store carves out a niche for quirky, high-end gifts and needed a visual identity to match.
We created a brand that feels both expensive and quite odd at once. The result takes inspiration from haute couture elegance, but is subverted with an unexpected mascot, topsy turvy typography, and a bright, clashy palette.
In the end we created something very odd, indeed.
Disciplines
- Visual Identity
- Illustration
- Typography
- Copywriting
- Packaging Design
- Signage & Wayfinding
- Photography & Video
![ODD Logo Orange](https://themadeshop.com/assets/work/_1920x1920_crop_center-center_82_line/ODD_Logo_Orange.png 1920w, https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/ODD_Logo_Orange.png 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/ODD_Logo_Orange.png 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/ODD_Logo_Orange.png 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/ODD_Logo_Orange.png 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/ODD_Logo_Orange.png 576w)
![Odd Ostrich Stand](https://themadeshop.com/assets/work/_1920x1920_crop_center-center_82_line/Odd_Ostrich_Stand.png 1920w, https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/Odd_Ostrich_Stand.png 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/Odd_Ostrich_Stand.png 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/Odd_Ostrich_Stand.png 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/Odd_Ostrich_Stand.png 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/Odd_Ostrich_Stand.png 576w)
Contrary to popular belief, ostriches don't bury their heads in the sand...
![Odd Ostrich headpop animation margin](https://themadeshop.com/assets/work/Odd_Ostrich_headpop_animation-margin.gif)
They bury their eggs. They're not hiding; they're just hunting for something special...
![Odd Egg THANKS](https://themadeshop.com/assets/work/_1920x1516_crop_center-center_82_line/Odd_Egg_THANKS.png 1920w, https://themadeshop.com/assets/work/_1440x1137_crop_center-center_82_line/Odd_Egg_THANKS.png 1440w, https://themadeshop.com/assets/work/_1200x947_crop_center-center_82_line/Odd_Egg_THANKS.png 1200w, https://themadeshop.com/assets/work/_992x783_crop_center-center_82_line/Odd_Egg_THANKS.png 992w, https://themadeshop.com/assets/work/_768x606_crop_center-center_60_line/Odd_Egg_THANKS.png 768w, https://themadeshop.com/assets/work/_576x454_crop_center-center_60_line/Odd_Egg_THANKS.png 576w)
We created a custom typeface with topsy turvy egg-shaped counters
![Stacked hero animation odd correct 2](https://themadeshop.com/assets/work/stacked-hero-animation-odd-correct-2.gif)
![Odd sign](https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/odd_sign.png 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/odd_sign.png 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/odd_sign.png 576w)
![Odd Portfolio 03](https://themadeshop.com/assets/work/_1920x1329_crop_center-center_82_line/Odd_Portfolio-03_2022-08-04-203942_ewku.jpg 1920w, https://themadeshop.com/assets/work/_1440x997_crop_center-center_82_line/Odd_Portfolio-03_2022-08-04-203942_ewku.jpg 1440w, https://themadeshop.com/assets/work/_1200x831_crop_center-center_82_line/Odd_Portfolio-03_2022-08-04-203942_ewku.jpg 1200w, https://themadeshop.com/assets/work/_992x687_crop_center-center_82_line/Odd_Portfolio-03_2022-08-04-203942_ewku.jpg 992w, https://themadeshop.com/assets/work/_768x531_crop_center-center_60_line/Odd_Portfolio-03_2022-08-04-203942_ewku.jpg 768w, https://themadeshop.com/assets/work/_576x398_crop_center-center_60_line/Odd_Portfolio-03_2022-08-04-203942_ewku.jpg 576w)
![Odd Portfolio](https://themadeshop.com/assets/work/_1920x1446_crop_center-center_82_line/Odd_Portfolio_2022-08-04-205740_xgku.jpg 1920w, https://themadeshop.com/assets/work/_1440x1084_crop_center-center_82_line/Odd_Portfolio_2022-08-04-205740_xgku.jpg 1440w, https://themadeshop.com/assets/work/_1200x904_crop_center-center_82_line/Odd_Portfolio_2022-08-04-205740_xgku.jpg 1200w, https://themadeshop.com/assets/work/_992x747_crop_center-center_82_line/Odd_Portfolio_2022-08-04-205740_xgku.jpg 992w, https://themadeshop.com/assets/work/_768x578_crop_center-center_60_line/Odd_Portfolio_2022-08-04-205740_xgku.jpg 768w, https://themadeshop.com/assets/work/_576x433_crop_center-center_60_line/Odd_Portfolio_2022-08-04-205740_xgku.jpg 576w)
![ODD 1 01](https://themadeshop.com/assets/work/_1920x1304_crop_center-center_82_line/ODD_1-01_2022-03-16-175848_tevm.jpg 1920w, https://themadeshop.com/assets/work/_1440x978_crop_center-center_82_line/ODD_1-01_2022-03-16-175848_tevm.jpg 1440w, https://themadeshop.com/assets/work/_1200x815_crop_center-center_82_line/ODD_1-01_2022-03-16-175848_tevm.jpg 1200w, https://themadeshop.com/assets/work/_992x673_crop_center-center_82_line/ODD_1-01_2022-03-16-175848_tevm.jpg 992w, https://themadeshop.com/assets/work/_768x521_crop_center-center_60_line/ODD_1-01_2022-03-16-175848_tevm.jpg 768w, https://themadeshop.com/assets/work/_576x391_crop_center-center_60_line/ODD_1-01_2022-03-16-175848_tevm.jpg 576w)
![Odd Portfolio 09](https://themadeshop.com/assets/work/_1920x1218_crop_center-center_82_line/Odd_Portfolio-09_2022-08-05-162703_vxdo.jpg 1920w, https://themadeshop.com/assets/work/_1440x913_crop_center-center_82_line/Odd_Portfolio-09_2022-08-05-162703_vxdo.jpg 1440w, https://themadeshop.com/assets/work/_1200x761_crop_center-center_82_line/Odd_Portfolio-09_2022-08-05-162703_vxdo.jpg 1200w, https://themadeshop.com/assets/work/_992x629_crop_center-center_82_line/Odd_Portfolio-09_2022-08-05-162703_vxdo.jpg 992w, https://themadeshop.com/assets/work/_768x487_crop_center-center_60_line/Odd_Portfolio-09_2022-08-05-162703_vxdo.jpg 768w, https://themadeshop.com/assets/work/_576x365_crop_center-center_60_line/Odd_Portfolio-09_2022-08-05-162703_vxdo.jpg 576w)
![Well thats odd](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/well-thats-odd.png 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/well-thats-odd.png 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/well-thats-odd.png 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/well-thats-odd.png 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/well-thats-odd.png 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/well-thats-odd.png 576w)
We directed an odd photoshoot of curated gift collections
![Odd Portfolio 06](https://themadeshop.com/assets/work/_1920x2846_crop_center-center_82_line/Odd_Portfolio-06.jpg 1920w, https://themadeshop.com/assets/work/_1440x2135_crop_center-center_82_line/Odd_Portfolio-06.jpg 1440w, https://themadeshop.com/assets/work/_1200x1779_crop_center-center_82_line/Odd_Portfolio-06.jpg 1200w, https://themadeshop.com/assets/work/_992x1470_crop_center-center_82_line/Odd_Portfolio-06.jpg 992w, https://themadeshop.com/assets/work/_768x1138_crop_center-center_60_line/Odd_Portfolio-06.jpg 768w, https://themadeshop.com/assets/work/_576x854_crop_center-center_60_line/Odd_Portfolio-06.jpg 576w)
![Comp 1](https://themadeshop.com/assets/work/Comp-1_2022-08-05-184141_akts.gif)
![Odd Hangtag](https://themadeshop.com/assets/work/_1920x1280_crop_center-center_82_line/Odd_Hangtag.jpg 1920w, https://themadeshop.com/assets/work/_1440x960_crop_center-center_82_line/Odd_Hangtag.jpg 1440w, https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/Odd_Hangtag.jpg 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/Odd_Hangtag.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/Odd_Hangtag.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/Odd_Hangtag.jpg 576w)
![Odd Portfolio 05](https://themadeshop.com/assets/work/_1920x1320_crop_center-center_82_line/Odd_Portfolio-05.jpg 1920w, https://themadeshop.com/assets/work/_1440x990_crop_center-center_82_line/Odd_Portfolio-05.jpg 1440w, https://themadeshop.com/assets/work/_1200x825_crop_center-center_82_line/Odd_Portfolio-05.jpg 1200w, https://themadeshop.com/assets/work/_992x682_crop_center-center_82_line/Odd_Portfolio-05.jpg 992w, https://themadeshop.com/assets/work/_768x528_crop_center-center_60_line/Odd_Portfolio-05.jpg 768w, https://themadeshop.com/assets/work/_576x396_crop_center-center_60_line/Odd_Portfolio-05.jpg 576w)
![Odd Portfoliolllll 11a](https://themadeshop.com/assets/work/_1920x1245_crop_center-center_82_line/Odd_Portfoliolllll-11a.jpg 1920w, https://themadeshop.com/assets/work/_1440x933_crop_center-center_82_line/Odd_Portfoliolllll-11a.jpg 1440w, https://themadeshop.com/assets/work/_1200x778_crop_center-center_82_line/Odd_Portfoliolllll-11a.jpg 1200w, https://themadeshop.com/assets/work/_992x643_crop_center-center_82_line/Odd_Portfoliolllll-11a.jpg 992w, https://themadeshop.com/assets/work/_768x498_crop_center-center_60_line/Odd_Portfoliolllll-11a.jpg 768w, https://themadeshop.com/assets/work/_576x373_crop_center-center_60_line/Odd_Portfoliolllll-11a.jpg 576w)
![Odd Portfolio 01](https://themadeshop.com/assets/work/_1920x1446_crop_center-center_82_line/Odd_Portfolio-01_2022-08-04-204050_pvtw.jpg 1920w, https://themadeshop.com/assets/work/_1440x1084_crop_center-center_82_line/Odd_Portfolio-01_2022-08-04-204050_pvtw.jpg 1440w, https://themadeshop.com/assets/work/_1200x904_crop_center-center_82_line/Odd_Portfolio-01_2022-08-04-204050_pvtw.jpg 1200w, https://themadeshop.com/assets/work/_992x747_crop_center-center_82_line/Odd_Portfolio-01_2022-08-04-204050_pvtw.jpg 992w, https://themadeshop.com/assets/work/_768x578_crop_center-center_60_line/Odd_Portfolio-01_2022-08-04-204050_pvtw.jpg 768w, https://themadeshop.com/assets/work/_576x433_crop_center-center_60_line/Odd_Portfolio-01_2022-08-04-204050_pvtw.jpg 576w)
![ODD Stickers Mailers](https://themadeshop.com/assets/work/_1920x1560_crop_center-center_82_line/ODD_Stickers-Mailers.jpg 1920w, https://themadeshop.com/assets/work/_1440x1170_crop_center-center_82_line/ODD_Stickers-Mailers.jpg 1440w, https://themadeshop.com/assets/work/_1200x975_crop_center-center_82_line/ODD_Stickers-Mailers.jpg 1200w, https://themadeshop.com/assets/work/_992x806_crop_center-center_82_line/ODD_Stickers-Mailers.jpg 992w, https://themadeshop.com/assets/work/_768x624_crop_center-center_60_line/ODD_Stickers-Mailers.jpg 768w, https://themadeshop.com/assets/work/_576x468_crop_center-center_60_line/ODD_Stickers-Mailers.jpg 576w)
![Odd Portfolio 08](https://themadeshop.com/assets/work/_1920x1330_crop_center-center_82_line/Odd_Portfolio-08.jpg 1920w, https://themadeshop.com/assets/work/_1440x997_crop_center-center_82_line/Odd_Portfolio-08.jpg 1440w, https://themadeshop.com/assets/work/_1200x831_crop_center-center_82_line/Odd_Portfolio-08.jpg 1200w, https://themadeshop.com/assets/work/_992x687_crop_center-center_82_line/Odd_Portfolio-08.jpg 992w, https://themadeshop.com/assets/work/_768x532_crop_center-center_60_line/Odd_Portfolio-08.jpg 768w, https://themadeshop.com/assets/work/_576x399_crop_center-center_60_line/Odd_Portfolio-08.jpg 576w)
![Odd Tissue B Cs Mock 3](https://themadeshop.com/assets/work/_1920x2160_crop_center-center_82_line/Odd_Tissue_BCs_Mock_3.jpg 1920w, https://themadeshop.com/assets/work/_1440x1620_crop_center-center_82_line/Odd_Tissue_BCs_Mock_3.jpg 1440w, https://themadeshop.com/assets/work/_1200x1350_crop_center-center_82_line/Odd_Tissue_BCs_Mock_3.jpg 1200w, https://themadeshop.com/assets/work/_992x1116_crop_center-center_82_line/Odd_Tissue_BCs_Mock_3.jpg 992w, https://themadeshop.com/assets/work/_768x864_crop_center-center_60_line/Odd_Tissue_BCs_Mock_3.jpg 768w, https://themadeshop.com/assets/work/_576x648_crop_center-center_60_line/Odd_Tissue_BCs_Mock_3.jpg 576w)
![Comp 1](https://themadeshop.com/assets/work/Comp-1_2022-08-05-184141_akts.gif)
![Odd Portfolio 02](https://themadeshop.com/assets/work/_1920x1330_crop_center-center_82_line/Odd_Portfolio-02_2022-08-04-204130_lwsr.jpg 1920w, https://themadeshop.com/assets/work/_1440x997_crop_center-center_82_line/Odd_Portfolio-02_2022-08-04-204130_lwsr.jpg 1440w, https://themadeshop.com/assets/work/_1200x831_crop_center-center_82_line/Odd_Portfolio-02_2022-08-04-204130_lwsr.jpg 1200w, https://themadeshop.com/assets/work/_992x687_crop_center-center_82_line/Odd_Portfolio-02_2022-08-04-204130_lwsr.jpg 992w, https://themadeshop.com/assets/work/_768x532_crop_center-center_60_line/Odd_Portfolio-02_2022-08-04-204130_lwsr.jpg 768w, https://themadeshop.com/assets/work/_576x399_crop_center-center_60_line/Odd_Portfolio-02_2022-08-04-204130_lwsr.jpg 576w)
![Odd Portfolio 10](https://themadeshop.com/assets/work/_1920x1442_crop_center-center_82_line/Odd_Portfolio-10_2022-08-05-184531_xnvj.jpg 1920w, https://themadeshop.com/assets/work/_1440x1081_crop_center-center_82_line/Odd_Portfolio-10_2022-08-05-184531_xnvj.jpg 1440w, https://themadeshop.com/assets/work/_1200x901_crop_center-center_82_line/Odd_Portfolio-10_2022-08-05-184531_xnvj.jpg 1200w, https://themadeshop.com/assets/work/_992x745_crop_center-center_82_line/Odd_Portfolio-10_2022-08-05-184531_xnvj.jpg 992w, https://themadeshop.com/assets/work/_768x576_crop_center-center_60_line/Odd_Portfolio-10_2022-08-05-184531_xnvj.jpg 768w, https://themadeshop.com/assets/work/_576x432_crop_center-center_60_line/Odd_Portfolio-10_2022-08-05-184531_xnvj.jpg 576w)
![ODD layout 05](https://themadeshop.com/assets/work/_1920x1304_crop_center-center_82_line/ODD_layout-05.jpg 1920w, https://themadeshop.com/assets/work/_1440x978_crop_center-center_82_line/ODD_layout-05.jpg 1440w, https://themadeshop.com/assets/work/_1200x815_crop_center-center_82_line/ODD_layout-05.jpg 1200w, https://themadeshop.com/assets/work/_992x673_crop_center-center_82_line/ODD_layout-05.jpg 992w, https://themadeshop.com/assets/work/_768x521_crop_center-center_60_line/ODD_layout-05.jpg 768w, https://themadeshop.com/assets/work/_576x391_crop_center-center_60_line/ODD_layout-05.jpg 576w)
Swing by the next time you're in Atlanta, or stop by oddmclean.com
![Odd Ostrich sand](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/Odd_Ostrich_sand.png 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/Odd_Ostrich_sand.png 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/Odd_Ostrich_sand.png 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/Odd_Ostrich_sand.png 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/Odd_Ostrich_sand.png 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/Odd_Ostrich_sand.png 576w)
Credits
- Creative Direction
Marke Johnson
- Illustration & Design
Michelle Merlin
- Custom Typography
Marke Johnson
- Project Management & Production
Kimberly Johnson
- Art Direction & Photography
Davis Scruggs
- Web Design & Development
Adam Blake & Davis Scruggs
Acknowledgments
A big thank you to the Gift Queen herself, Kwynn Everest, for coming to us with this delightful project, and for trusting us to make something truly odd. Thank you!