Natuur
![Natuur Featured Image](https://themadeshop.com/assets/work/Grid-Mock-Hero-2.png)
Natuur makes fresh, healthy, high-quality smoothies, bowls and pops in a bright, fun, inviting community setting.
We created a fresh and clean visual identity that embraces the unique name spelling, pairing a bold, juicy custom logotype with a simple satisfied smile.
Disciplines
- Visual Identity
- Signage
![Logo 02](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/Logo-02_2022-05-11-222749_shep.png 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/Logo-02_2022-05-11-222749_shep.png 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/Logo-02_2022-05-11-222749_shep.png 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/Logo-02_2022-05-11-222749_shep.png 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/Logo-02_2022-05-11-222749_shep.png 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/Logo-02_2022-05-11-222749_shep.png 576w)
![Untitled 10 02](https://themadeshop.com/assets/work/_1920x1438_crop_center-center_82_line/Untitled-10-02.jpg 1920w, https://themadeshop.com/assets/work/_1440x1079_crop_center-center_82_line/Untitled-10-02.jpg 1440w, https://themadeshop.com/assets/work/_1200x899_crop_center-center_82_line/Untitled-10-02.jpg 1200w, https://themadeshop.com/assets/work/_992x743_crop_center-center_82_line/Untitled-10-02.jpg 992w, https://themadeshop.com/assets/work/_768x575_crop_center-center_60_line/Untitled-10-02.jpg 768w, https://themadeshop.com/assets/work/_576x431_crop_center-center_60_line/Untitled-10-02.jpg 576w)
![Natuur Portfolio 03](https://themadeshop.com/assets/work/_1920x803_crop_center-center_82_line/Natuur-Portfolio-03.png 1920w, https://themadeshop.com/assets/work/_1440x602_crop_center-center_82_line/Natuur-Portfolio-03.png 1440w, https://themadeshop.com/assets/work/_1200x502_crop_center-center_82_line/Natuur-Portfolio-03.png 1200w, https://themadeshop.com/assets/work/_992x415_crop_center-center_82_line/Natuur-Portfolio-03.png 992w, https://themadeshop.com/assets/work/_768x321_crop_center-center_60_line/Natuur-Portfolio-03.png 768w, https://themadeshop.com/assets/work/_576x241_crop_center-center_60_line/Natuur-Portfolio-03.png 576w)
![Cards](https://themadeshop.com/assets/work/_1920x1392_crop_center-center_82_line/Cards.jpg 1920w, https://themadeshop.com/assets/work/_1440x1044_crop_center-center_82_line/Cards.jpg 1440w, https://themadeshop.com/assets/work/_1200x869_crop_center-center_82_line/Cards.jpg 1200w, https://themadeshop.com/assets/work/_992x719_crop_center-center_82_line/Cards.jpg 992w, https://themadeshop.com/assets/work/_768x556_crop_center-center_60_line/Cards.jpg 768w, https://themadeshop.com/assets/work/_576x417_crop_center-center_60_line/Cards.jpg 576w)
![Natuur Exterior 01](https://themadeshop.com/assets/work/_1920x1260_crop_center-center_82_line/Natuur_Exterior-01_2022-05-18-212901_zzez.jpg 1920w, https://themadeshop.com/assets/work/_1440x945_crop_center-center_82_line/Natuur_Exterior-01_2022-05-18-212901_zzez.jpg 1440w, https://themadeshop.com/assets/work/_1200x787_crop_center-center_82_line/Natuur_Exterior-01_2022-05-18-212901_zzez.jpg 1200w, https://themadeshop.com/assets/work/_992x651_crop_center-center_82_line/Natuur_Exterior-01_2022-05-18-212901_zzez.jpg 992w, https://themadeshop.com/assets/work/_768x504_crop_center-center_60_line/Natuur_Exterior-01_2022-05-18-212901_zzez.jpg 768w, https://themadeshop.com/assets/work/_576x378_crop_center-center_60_line/Natuur_Exterior-01_2022-05-18-212901_zzez.jpg 576w)
![Natuur palette](https://themadeshop.com/assets/work/_1920x1078_crop_center-center_82_line/natuur_palette.png 1920w, https://themadeshop.com/assets/work/_1440x808_crop_center-center_82_line/natuur_palette.png 1440w, https://themadeshop.com/assets/work/_1200x674_crop_center-center_82_line/natuur_palette.png 1200w, https://themadeshop.com/assets/work/_992x557_crop_center-center_82_line/natuur_palette.png 992w, https://themadeshop.com/assets/work/_768x431_crop_center-center_60_line/natuur_palette.png 768w, https://themadeshop.com/assets/work/_576x323_crop_center-center_60_line/natuur_palette.png 576w)
The icon is a simple, satisfied smiley (with a sly wink to Natuur's idiosyncratic spelling).
![Grid Mock 2 Smiles](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/Grid-Mock-2-Smiles.png 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/Grid-Mock-2-Smiles.png 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/Grid-Mock-2-Smiles.png 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/Grid-Mock-2-Smiles.png 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/Grid-Mock-2-Smiles.png 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/Grid-Mock-2-Smiles.png 576w)
![Grid Mock Hat 3](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/Grid-Mock-Hat-3.png 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/Grid-Mock-Hat-3.png 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/Grid-Mock-Hat-3.png 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/Grid-Mock-Hat-3.png 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/Grid-Mock-Hat-3.png 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/Grid-Mock-Hat-3.png 576w)
![Grid Mock](https://themadeshop.com/assets/work/Grid-Mock.gif)
![Grid Facade 2](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/Grid-Facade-2.png 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/Grid-Facade-2.png 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/Grid-Facade-2.png 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/Grid-Facade-2.png 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/Grid-Facade-2.png 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/Grid-Facade-2.png 576w)
![Grid Mock](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/Grid-Mock_2022-05-19-162830_xnwt.jpg 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/Grid-Mock_2022-05-19-162830_xnwt.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/Grid-Mock_2022-05-19-162830_xnwt.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/Grid-Mock_2022-05-19-162830_xnwt.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/Grid-Mock_2022-05-19-162830_xnwt.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/Grid-Mock_2022-05-19-162830_xnwt.jpg 576w)
![Natuur To Go Bag Mock](https://themadeshop.com/assets/work/_1920x1909_crop_center-center_82_line/Natuur_ToGoBag_Mock.jpg 1920w, https://themadeshop.com/assets/work/_1440x1431_crop_center-center_82_line/Natuur_ToGoBag_Mock.jpg 1440w, https://themadeshop.com/assets/work/_1200x1193_crop_center-center_82_line/Natuur_ToGoBag_Mock.jpg 1200w, https://themadeshop.com/assets/work/_992x986_crop_center-center_82_line/Natuur_ToGoBag_Mock.jpg 992w, https://themadeshop.com/assets/work/_768x763_crop_center-center_60_line/Natuur_ToGoBag_Mock.jpg 768w, https://themadeshop.com/assets/work/_576x572_crop_center-center_60_line/Natuur_ToGoBag_Mock.jpg 576w)
![Grid Mock Phones](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/Grid-Mock-Phones_2022-05-17-163600_ivpe.png 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/Grid-Mock-Phones_2022-05-17-163600_ivpe.png 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/Grid-Mock-Phones_2022-05-17-163600_ivpe.png 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/Grid-Mock-Phones_2022-05-17-163600_ivpe.png 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/Grid-Mock-Phones_2022-05-17-163600_ivpe.png 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/Grid-Mock-Phones_2022-05-17-163600_ivpe.png 576w)
![Grid Mock Receipt](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/Grid-Mock-Receipt.png 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/Grid-Mock-Receipt.png 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/Grid-Mock-Receipt.png 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/Grid-Mock-Receipt.png 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/Grid-Mock-Receipt.png 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/Grid-Mock-Receipt.png 576w)
![Natuur Exterior 01](https://themadeshop.com/assets/work/_1920x1260_crop_center-center_82_line/Natuur_Exterior-01_2022-05-26-201703_xwei.jpg 1920w, https://themadeshop.com/assets/work/_1440x945_crop_center-center_82_line/Natuur_Exterior-01_2022-05-26-201703_xwei.jpg 1440w, https://themadeshop.com/assets/work/_1200x787_crop_center-center_82_line/Natuur_Exterior-01_2022-05-26-201703_xwei.jpg 1200w, https://themadeshop.com/assets/work/_992x651_crop_center-center_82_line/Natuur_Exterior-01_2022-05-26-201703_xwei.jpg 992w, https://themadeshop.com/assets/work/_768x504_crop_center-center_60_line/Natuur_Exterior-01_2022-05-26-201703_xwei.jpg 768w, https://themadeshop.com/assets/work/_576x378_crop_center-center_60_line/Natuur_Exterior-01_2022-05-26-201703_xwei.jpg 576w)
![Grid Mock Smiley 2](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/Grid-Mock-Smiley-2.png 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/Grid-Mock-Smiley-2.png 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/Grid-Mock-Smiley-2.png 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/Grid-Mock-Smiley-2.png 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/Grid-Mock-Smiley-2.png 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/Grid-Mock-Smiley-2.png 576w)
![Eat your colors](https://themadeshop.com/assets/work/_1920x574_crop_center-center_82_line/eat-your-colors.png 1920w, https://themadeshop.com/assets/work/_1440x430_crop_center-center_82_line/eat-your-colors.png 1440w, https://themadeshop.com/assets/work/_1200x358_crop_center-center_82_line/eat-your-colors.png 1200w, https://themadeshop.com/assets/work/_992x296_crop_center-center_82_line/eat-your-colors.png 992w, https://themadeshop.com/assets/work/_768x229_crop_center-center_60_line/eat-your-colors.png 768w, https://themadeshop.com/assets/work/_576x172_crop_center-center_60_line/eat-your-colors.png 576w)
Credits
- Creative Direction
Marke Johnson & Adam Blake
- Typography & Illustration
Adam Blake
- Design Team
Davis Scruggs & Kate Petrik
- Photography
Davis Scruggs
Acknowledgments
Thanks to Zachary Van Cleave & Taylor Spradling and the whole team at Natuur for everything.