Natuur

Natuur Featured Image

Project

Branding

Location

Denver, Colorado

Natuur makes fresh, healthy, high-quality smoothies, bowls and pops in a bright, fun, inviting community setting.

We created a fresh and clean visual identity that embraces the unique name spelling, pairing a bold, juicy custom logotype with a simple satisfied smile.

Disciplines

  • Visual Identity
  • Signage
Logo 02
Untitled 10 02
Natuur Portfolio 03
Cards
Natuur Exterior 01
Natuur palette

The icon is a simple, satisfied smiley (with a sly wink to Natuur's idiosyncratic spelling).

Grid Mock 2 Smiles
Grid Mock Hat 3
Grid Mock
Grid Facade 2
Grid Mock
Natuur To Go Bag Mock
Grid Mock Phones
Grid Mock Receipt
Natuur Exterior 01
Grid Mock Smiley 2
Eat your colors

Credits

  • Creative Direction

    Marke Johnson & Adam Blake

  • Typography & Illustration

    Adam Blake

  • Design Team

    Davis Scruggs & Kate Petrik

  • Photography

    Davis Scruggs

Acknowledgments

Thanks to Zachary Van Cleave & Taylor Spradling and the whole team at Natuur for everything.