St. Ronnie
![St. Ronnie Featured Image](https://themadeshop.com/assets/work/Bitmap-Cloth_Dark_Crop.png)
St. Ronnie is a Post House in Queens that specializes in high-quality retouching for editorial photography. They approached us to come up with a name and visual identity for their services. St. Ronnie is a nickname we gave to St. Veronica, the woman who cleaned Jesus' face with a cloth, inadvertently creating the first photograph.
Disciplines
- Branding
- Visual Identity
- Naming
![STR Logo Corners](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/STR_Logo-Corners.jpg 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/STR_Logo-Corners.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/STR_Logo-Corners.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/STR_Logo-Corners.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/STR_Logo-Corners.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/STR_Logo-Corners.jpg 576w)
The logo fits into corners like a viewfinder, and reads like the margins of illuminated manuscripts.
![St R Graphic Tag](https://themadeshop.com/assets/work/_1440x960_crop_center-center_82_line/StR_Graphic-Tag.png 1440w, https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/StR_Graphic-Tag.png 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/StR_Graphic-Tag.png 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/StR_Graphic-Tag.png 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/StR_Graphic-Tag.png 576w)
The cloth is a representation of the Veil of Veronica.
![St R Veronica 2](https://themadeshop.com/assets/work/_1920x2247_crop_center-center_82_line/StR_Veronica-2.jpg 1920w, https://themadeshop.com/assets/work/_1440x1685_crop_center-center_82_line/StR_Veronica-2.jpg 1440w, https://themadeshop.com/assets/work/_1200x1404_crop_center-center_82_line/StR_Veronica-2.jpg 1200w, https://themadeshop.com/assets/work/_992x1161_crop_center-center_82_line/StR_Veronica-2.jpg 992w, https://themadeshop.com/assets/work/_768x899_crop_center-center_60_line/StR_Veronica-2.jpg 768w, https://themadeshop.com/assets/work/_576x674_crop_center-center_60_line/StR_Veronica-2.jpg 576w)
The background textures are heavily pixelated cloth.
![STR Web Concept](https://themadeshop.com/assets/work/_1920x1568_crop_center-center_82_line/STR_Web-Concept.png 1920w, https://themadeshop.com/assets/work/_1440x1176_crop_center-center_82_line/STR_Web-Concept.png 1440w, https://themadeshop.com/assets/work/_1200x980_crop_center-center_82_line/STR_Web-Concept.png 1200w, https://themadeshop.com/assets/work/_992x810_crop_center-center_82_line/STR_Web-Concept.png 992w, https://themadeshop.com/assets/work/_768x627_crop_center-center_60_line/STR_Web-Concept.png 768w, https://themadeshop.com/assets/work/_576x470_crop_center-center_60_line/STR_Web-Concept.png 576w)
![SR Long Sleeve Mock Pile](https://themadeshop.com/assets/work/_1920x1920_crop_center-center_82_line/SR_Long-Sleeve-Mock-Pile.jpg 1920w, https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/SR_Long-Sleeve-Mock-Pile.jpg 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/SR_Long-Sleeve-Mock-Pile.jpg 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/SR_Long-Sleeve-Mock-Pile.jpg 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/SR_Long-Sleeve-Mock-Pile.jpg 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/SR_Long-Sleeve-Mock-Pile.jpg 576w)
![SR B Cs Mock 1](https://themadeshop.com/assets/work/_1920x1568_crop_center-center_82_line/SR_BCs_Mock-1.png 1920w, https://themadeshop.com/assets/work/_1440x1176_crop_center-center_82_line/SR_BCs_Mock-1.png 1440w, https://themadeshop.com/assets/work/_1200x980_crop_center-center_82_line/SR_BCs_Mock-1.png 1200w, https://themadeshop.com/assets/work/_992x810_crop_center-center_82_line/SR_BCs_Mock-1.png 992w, https://themadeshop.com/assets/work/_768x627_crop_center-center_60_line/SR_BCs_Mock-1.png 768w, https://themadeshop.com/assets/work/_576x470_crop_center-center_60_line/SR_BCs_Mock-1.png 576w)
![STR Graphics Light](https://themadeshop.com/assets/work/_1920x1056_crop_center-center_82_line/STR_Graphics-Light.png 1920w, https://themadeshop.com/assets/work/_1440x792_crop_center-center_82_line/STR_Graphics-Light.png 1440w, https://themadeshop.com/assets/work/_1200x660_crop_center-center_82_line/STR_Graphics-Light.png 1200w, https://themadeshop.com/assets/work/_992x545_crop_center-center_82_line/STR_Graphics-Light.png 992w, https://themadeshop.com/assets/work/_768x422_crop_center-center_60_line/STR_Graphics-Light.png 768w, https://themadeshop.com/assets/work/_576x316_crop_center-center_60_line/STR_Graphics-Light.png 576w)
![SR Long Sleeve Mock R3](https://themadeshop.com/assets/work/_1920x1568_crop_center-center_82_line/SR_Long-Sleeve-Mock_R3.png 1920w, https://themadeshop.com/assets/work/_1440x1176_crop_center-center_82_line/SR_Long-Sleeve-Mock_R3.png 1440w, https://themadeshop.com/assets/work/_1200x980_crop_center-center_82_line/SR_Long-Sleeve-Mock_R3.png 1200w, https://themadeshop.com/assets/work/_992x810_crop_center-center_82_line/SR_Long-Sleeve-Mock_R3.png 992w, https://themadeshop.com/assets/work/_768x627_crop_center-center_60_line/SR_Long-Sleeve-Mock_R3.png 768w, https://themadeshop.com/assets/work/_576x470_crop_center-center_60_line/SR_Long-Sleeve-Mock_R3.png 576w)
![STR Logo Light](https://themadeshop.com/assets/work/_1920x1056_crop_center-center_82_line/STR_Logo-Light.png 1920w, https://themadeshop.com/assets/work/_1440x792_crop_center-center_82_line/STR_Logo-Light.png 1440w, https://themadeshop.com/assets/work/_1200x660_crop_center-center_82_line/STR_Logo-Light.png 1200w, https://themadeshop.com/assets/work/_992x545_crop_center-center_82_line/STR_Logo-Light.png 992w, https://themadeshop.com/assets/work/_768x422_crop_center-center_60_line/STR_Logo-Light.png 768w, https://themadeshop.com/assets/work/_576x316_crop_center-center_60_line/STR_Logo-Light.png 576w)
Find out more.
Credits
- Creative Direction
Marke Johnson
- Art Direction
Adam Blake
- Design
Michelle Merlin
- Production
Kimberly Johnson
Acknowledgments
Thank you to Pete Gibson for collaborating with us on this heavily symbolic visual identity. For trusting us and taking us down paths that landed us with such a memorable concept.