Sweet Bloom
All coffee begins with a simple bloom: an elegant, fragrant white flower.
Sweet Bloom Coffee is widely recognized as one of the best roasters in the country, defined both by their unyielding commitment to craftsmanship but also their endless pursuit in sourcing the most interesting new coffee crops around the world.
We knew this rare double-identity of unchanging quality paired with constant evolution needed a visual identity that could also endlessly evolve while remaining both stable and iconic.
We created a striking minimal black-and-white brand anchored in patterned botanic blooms that endlessly plays with ever-changing art and patterns. A shape-shifting visual landscape that still remains steadfast at its core and instantly recognizable when spotted anywhere in the country.
Disciplines
- Concept & Strategy
- Copywriting & Brand Voice
- Illustration
- Logo & Visual Identity
- Print & Collateral
- Product Packaging
- Web Design & Development
- Interior Design
- Architecture
Credits
- Creative Direction
Marke Johnson
- Art Direction
Adam Blake
- Design
Marke Johnson, Adam Blake
- Architecture & Interiors
Marke Johnson, Matt Johnson, Kim Johnson
- Bag Artwork
Laurel Sprenger, Marke Johnson, Adam Blake, Davis Scruggs, Kate Petrik, Parker Metcalf, Laura Shill, Kristina Davies, Lio-Bravo Bumbakini, Fuzeillear, Kyle Huninghake, Paul Michel
- Photography
Davis Scruggs, Kylie Fitts
- Project Management & Production
Kim Johnson
Acknowledgments
Thanks to Andy Sprenger for trusting us at the start with your beautiful brand, to Eric Yochim for the stewardship and expansion of the brand and the incredible love and attention you brought to realizing the Westminster placemaking, and finally to Laurel Sprenger for the beauty and artistry you gave to that first sweet bloom etching so many years ago.