TripTarp is a multi-purpose tarp for organizing gear for backcountry adventures. It makes trip planning simple.
At first we were simply approached to create a logo, but we were so excited about the idea that we offered to help redesign the entire product, marketing and merchandise, and ultimately designed and executed a (successful) Kickstarter campaign.
- Illustration & Art
- Logo & Visual Identity
- Print & Collateral
- Web Design & Development
- Product Design
You don't need everything. Just everything you need.
Photo by: Huckberry
TripTarp began as a simple but clever idea: a lightweight camp tarp doubling as a comprehensive gear list. We loved the idea, and jumped at the opportunity to make it better.
We began by playing with endless new ways to organize lots of objects on a flat rectangle.
We organized the gear into 8 essential categories anchored by a comprehensive gear list.
The packing area is broken into loose "Flex-Zones" to stage your gear before heading into the wild.
The best outdoor gear should serve multiple purposes.
Photo by: A. Giordano
We wanted the brand to be confident and simple, so we paired a minimal, evocative mark with a memorable typeface.
The packaging needed to match the brand's values, so we designed a reusable "stuff sack" made out of Tyvek.
Finally, we created and executed a successful Kickstarter campaign. Here's the video we directed and produced:
Visit TripTarp.com to learn more and grab your own.
- Creative Direction
Marke Johnson & Adam Blake
Marke Johnson, Adam Blake, Kyle Huninghake
- Cinematography & Photography
Michael Chiarelli, Kyle Huninghake, Huckberry, A. Giordano
Special thanks to Craig Rowe, TripTarp owner and CEO, Julia & Isaac, Michael Chiarelli, and all the fans who helped our Kickstarter campaign succeed!