TripTarp Featured Image


Products & Packaging


Truckee, CA & Denver, CO

TripTarp is a multi-purpose tarp for organizing gear for backcountry adventures. It makes trip planning simple.

At first we were simply approached to create a logo, but we were so excited about the idea that we offered to help redesign the entire product, marketing and merchandise, and ultimately designed and executed a (successful) Kickstarter campaign.


  • Illustration & Art
  • Logo & Visual Identity
  • Print & Collateral
  • Web Design & Development
  • Product Design
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You don't need everything. Just everything you need.

Tt Folded Huckberry Site

Photo by: Huckberry

TripTarp began as a simple but clever idea: a lightweight camp tarp doubling as a comprehensive gear list. We loved the idea, and jumped at the opportunity to make it better.

We began by playing with endless new ways to organize lots of objects on a flat rectangle.

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We organized the gear into 8 essential categories anchored by a comprehensive gear list.

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The packing area is broken into loose "Flex-Zones" to stage your gear before heading into the wild.

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The best outdoor gear should serve multiple purposes.

Screen Shot 2019 06 06 At 11 16 31 Am
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Photo by: A. Giordano

We wanted the brand to be confident and simple, so we paired a minimal, evocative mark with a memorable typeface.

Tt Logo Process
Tt Bizcards 2
Tt Patches 4
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Tt Shirt 1
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Tt Stickers Context

The packaging needed to match the brand's values, so we designed a reusable "stuff sack" made out of Tyvek.

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Finally, we created and executed a successful Kickstarter campaign. Here's the video we directed and produced:

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Visit to learn more and grab your own.


  • Creative Direction

    Marke Johnson & Adam Blake

  • Design

    Marke Johnson, Adam Blake, Kyle Huninghake

  • Cinematography & Photography

    Michael Chiarelli, Kyle Huninghake, Huckberry, A. Giordano


Special thanks to Craig Rowe, TripTarp owner and CEO, Julia & Isaac, Michael Chiarelli, and all the fans who helped our Kickstarter campaign succeed!