TripTarp
![TripTarp Featured Image](https://themadeshop.com/assets/work/tt_camping_croppedb.jpg)
TripTarp is a multi-purpose tarp for organizing gear for backcountry adventures. It makes trip planning simple.
At first we were simply approached to create a logo, but we were so excited about the idea that we offered to help redesign the entire product, marketing and merchandise, and ultimately designed and executed a (successful) Kickstarter campaign.
Disciplines
- Illustration & Art
- Logo & Visual Identity
- Print & Collateral
- Web Design & Development
- Product Design
![Tt logo 3](https://themadeshop.com/assets/work/_1920x1440_crop_center-center_82_line/tt_logo-3.jpg 1920w, https://themadeshop.com/assets/work/_1440x1080_crop_center-center_82_line/tt_logo-3.jpg 1440w, https://themadeshop.com/assets/work/_1200x900_crop_center-center_82_line/tt_logo-3.jpg 1200w, https://themadeshop.com/assets/work/_992x744_crop_center-center_82_line/tt_logo-3.jpg 992w, https://themadeshop.com/assets/work/_768x576_crop_center-center_60_line/tt_logo-3.jpg 768w, https://themadeshop.com/assets/work/_576x432_crop_center-center_60_line/tt_logo-3.jpg 576w)
You don't need everything. Just everything you need.
![Tt Folded Huckberry Site](https://themadeshop.com/assets/work/_1920x1920_crop_center-center_82_line/tt_folded_huckberry-site.jpg 1920w, https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/tt_folded_huckberry-site.jpg 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/tt_folded_huckberry-site.jpg 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/tt_folded_huckberry-site.jpg 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/tt_folded_huckberry-site.jpg 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/tt_folded_huckberry-site.jpg 576w)
Photo by: Huckberry
TripTarp began as a simple but clever idea: a lightweight camp tarp doubling as a comprehensive gear list. We loved the idea, and jumped at the opportunity to make it better.
We began by playing with endless new ways to organize lots of objects on a flat rectangle.
![Tt Processphoto 2B](https://themadeshop.com/assets/work/_1440x1513_crop_center-center_82_line/tt_processphoto-2b.jpg 1440w, https://themadeshop.com/assets/work/_1200x1261_crop_center-center_82_line/tt_processphoto-2b.jpg 1200w, https://themadeshop.com/assets/work/_992x1042_crop_center-center_82_line/tt_processphoto-2b.jpg 992w, https://themadeshop.com/assets/work/_768x807_crop_center-center_60_line/tt_processphoto-2b.jpg 768w, https://themadeshop.com/assets/work/_576x605_crop_center-center_60_line/tt_processphoto-2b.jpg 576w)
We organized the gear into 8 essential categories anchored by a comprehensive gear list.
![Tt Tarp Clean](https://themadeshop.com/assets/work/_1920x1079_crop_center-center_82_line/tt_tarp_clean.jpg 1920w, https://themadeshop.com/assets/work/_1440x809_crop_center-center_82_line/tt_tarp_clean.jpg 1440w, https://themadeshop.com/assets/work/_1200x674_crop_center-center_82_line/tt_tarp_clean.jpg 1200w, https://themadeshop.com/assets/work/_992x557_crop_center-center_82_line/tt_tarp_clean.jpg 992w, https://themadeshop.com/assets/work/_768x431_crop_center-center_60_line/tt_tarp_clean.jpg 768w, https://themadeshop.com/assets/work/_576x323_crop_center-center_60_line/tt_tarp_clean.jpg 576w)
The packing area is broken into loose "Flex-Zones" to stage your gear before heading into the wild.
![Tt Backpacking 2](https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/tt_backpacking_2.jpg 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/tt_backpacking_2.jpg 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/tt_backpacking_2.jpg 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/tt_backpacking_2.jpg 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/tt_backpacking_2.jpg 576w)
The best outdoor gear should serve multiple purposes.
![Screen Shot 2019 06 06 At 11 16 31 Am](https://themadeshop.com/assets/work/_1200x605_crop_center-center_82_line/Screen-Shot-2019-06-06-at-11.16.31-AM.png 1200w, https://themadeshop.com/assets/work/_992x500_crop_center-center_82_line/Screen-Shot-2019-06-06-at-11.16.31-AM.png 992w, https://themadeshop.com/assets/work/_768x387_crop_center-center_60_line/Screen-Shot-2019-06-06-at-11.16.31-AM.png 768w, https://themadeshop.com/assets/work/_576x290_crop_center-center_60_line/Screen-Shot-2019-06-06-at-11.16.31-AM.png 576w)
![Tt Photography Agiordano 2](https://themadeshop.com/assets/work/_1440x960_crop_center-center_82_line/tt_photography_agiordano-2.jpg 1440w, https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/tt_photography_agiordano-2.jpg 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/tt_photography_agiordano-2.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/tt_photography_agiordano-2.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/tt_photography_agiordano-2.jpg 576w)
Photo by: A. Giordano
We wanted the brand to be confident and simple, so we paired a minimal, evocative mark with a memorable typeface.
![Tt Logo Process](https://themadeshop.com/assets/work/_1440x450_crop_center-center_82_line/tt_logo-process.jpg 1440w, https://themadeshop.com/assets/work/_1200x375_crop_center-center_82_line/tt_logo-process.jpg 1200w, https://themadeshop.com/assets/work/_992x310_crop_center-center_82_line/tt_logo-process.jpg 992w, https://themadeshop.com/assets/work/_768x240_crop_center-center_60_line/tt_logo-process.jpg 768w, https://themadeshop.com/assets/work/_576x180_crop_center-center_60_line/tt_logo-process.jpg 576w)
![Tt Bizcards 2](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/tt_bizcards-2.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/tt_bizcards-2.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/tt_bizcards-2.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/tt_bizcards-2.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/tt_bizcards-2.jpg 576w)
![Tt Patches 4](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/tt_patches-4.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/tt_patches-4.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/tt_patches-4.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/tt_patches-4.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/tt_patches-4.jpg 576w)
![Tt Photography Truckerhat 2 B](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/tt_photography_truckerhat-2_B.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/tt_photography_truckerhat-2_B.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/tt_photography_truckerhat-2_B.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/tt_photography_truckerhat-2_B.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/tt_photography_truckerhat-2_B.jpg 576w)
![Tt Shirt 1](https://themadeshop.com/assets/work/_1920x1545_crop_center-center_82_line/tt_shirt-1.jpg 1920w, https://themadeshop.com/assets/work/_1440x1159_crop_center-center_82_line/tt_shirt-1.jpg 1440w, https://themadeshop.com/assets/work/_1200x965_crop_center-center_82_line/tt_shirt-1.jpg 1200w, https://themadeshop.com/assets/work/_992x798_crop_center-center_82_line/tt_shirt-1.jpg 992w, https://themadeshop.com/assets/work/_768x618_crop_center-center_60_line/tt_shirt-1.jpg 768w, https://themadeshop.com/assets/work/_576x463_crop_center-center_60_line/tt_shirt-1.jpg 576w)
![Tt Stickers 1](https://themadeshop.com/assets/work/_1440x656_crop_center-center_82_line/tt_stickers-1.jpg 1440w, https://themadeshop.com/assets/work/_1200x546_crop_center-center_82_line/tt_stickers-1.jpg 1200w, https://themadeshop.com/assets/work/_992x451_crop_center-center_82_line/tt_stickers-1.jpg 992w, https://themadeshop.com/assets/work/_768x349_crop_center-center_60_line/tt_stickers-1.jpg 768w, https://themadeshop.com/assets/work/_576x262_crop_center-center_60_line/tt_stickers-1.jpg 576w)
![Tt Stickers Context](https://themadeshop.com/assets/work/_1440x2160_crop_center-center_82_line/tt_stickers_context_180725_165549.jpg 1440w, https://themadeshop.com/assets/work/_1200x1800_crop_center-center_82_line/tt_stickers_context_180725_165549.jpg 1200w, https://themadeshop.com/assets/work/_992x1488_crop_center-center_82_line/tt_stickers_context_180725_165549.jpg 992w, https://themadeshop.com/assets/work/_768x1152_crop_center-center_60_line/tt_stickers_context_180725_165549.jpg 768w, https://themadeshop.com/assets/work/_576x864_crop_center-center_60_line/tt_stickers_context_180725_165549.jpg 576w)
The packaging needed to match the brand's values, so we designed a reusable "stuff sack" made out of Tyvek.
![Tt Packaging 1 B](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/tt_packaging-1_B.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/tt_packaging-1_B.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/tt_packaging-1_B.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/tt_packaging-1_B.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/tt_packaging-1_B.jpg 576w)
Finally, we created and executed a successful Kickstarter campaign. Here's the video we directed and produced:
![Tt Campfire 2](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/tt_campfire-2.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/tt_campfire-2.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/tt_campfire-2.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/tt_campfire-2.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/tt_campfire-2.jpg 576w)
Visit TripTarp.com to learn more and grab your own.
Credits
- Creative Direction
Marke Johnson & Adam Blake
- Design
Marke Johnson, Adam Blake, Kyle Huninghake
- Cinematography & Photography
Michael Chiarelli, Kyle Huninghake, Huckberry, A. Giordano
Acknowledgments
Special thanks to Craig Rowe, TripTarp owner and CEO, Julia & Isaac, Michael Chiarelli, and all the fans who helped our Kickstarter campaign succeed!