Alright Alright
![Alright Alright Featured Image](https://themadeshop.com/assets/work/alrightx2_header_v2.jpg)
Alright Alright is a family band comprised of wife and husband China & Seth Kent. In the Fall of 2020, as the world raced toward an uncertain future, they released their fourth album, Crucible.
We conceived a desolate and doomed journey for the resilient pair, teased out in a succession of singles covers, with an explosive finale for the album cover.
Disciplines
- Photography & Video
- Creative Direction
- Graphic Design
![Alrightx2 frontcoveronly c](https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/alrightx2_frontcoveronly-c.jpg 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/alrightx2_frontcoveronly-c.jpg 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/alrightx2_frontcoveronly-c.jpg 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/alrightx2_frontcoveronly-c.jpg 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/alrightx2_frontcoveronly-c.jpg 576w)
Crucible is the fourth album by eclectic folk duo Alright Alright.
![Alrightx2 iphone mock d](https://themadeshop.com/assets/work/_1440x1318_crop_center-center_82_line/alrightx2_iphone-mock-d.jpg 1440w, https://themadeshop.com/assets/work/_1200x1098_crop_center-center_82_line/alrightx2_iphone-mock-d.jpg 1200w, https://themadeshop.com/assets/work/_992x908_crop_center-center_82_line/alrightx2_iphone-mock-d.jpg 992w, https://themadeshop.com/assets/work/_768x703_crop_center-center_60_line/alrightx2_iphone-mock-d.jpg 768w, https://themadeshop.com/assets/work/_576x527_crop_center-center_60_line/alrightx2_iphone-mock-d.jpg 576w)
It's a narrative journey defined by the intimacy of joy and pain, forged in strife.
![Alrightx2 super8](https://themadeshop.com/assets/work/_1440x1080_crop_center-center_82_line/alrightx2_super8.jpg 1440w, https://themadeshop.com/assets/work/_1200x900_crop_center-center_82_line/alrightx2_super8.jpg 1200w, https://themadeshop.com/assets/work/_992x744_crop_center-center_82_line/alrightx2_super8.jpg 992w, https://themadeshop.com/assets/work/_768x576_crop_center-center_60_line/alrightx2_super8.jpg 768w, https://themadeshop.com/assets/work/_576x432_crop_center-center_60_line/alrightx2_super8.jpg 576w)
We envisioned a road trip at the end of the world, following the wife-husband pair on a desolate journey in their own Crucible on wheels.
The journey ends with the battered beast atop a mountain of carnage, facing a fiery demise.
![Alrightx2 crucible vinylpackage 01frontcover b](https://themadeshop.com/assets/work/_1440x800_crop_center-center_82_line/alrightx2_crucible_vinylpackage-01frontcover-b.jpg 1440w, https://themadeshop.com/assets/work/_1200x666_crop_center-center_82_line/alrightx2_crucible_vinylpackage-01frontcover-b.jpg 1200w, https://themadeshop.com/assets/work/_992x551_crop_center-center_82_line/alrightx2_crucible_vinylpackage-01frontcover-b.jpg 992w, https://themadeshop.com/assets/work/_768x426_crop_center-center_60_line/alrightx2_crucible_vinylpackage-01frontcover-b.jpg 768w, https://themadeshop.com/assets/work/_576x320_crop_center-center_60_line/alrightx2_crucible_vinylpackage-01frontcover-b.jpg 576w)
![Alrightx2 crucible vinylpackage 02innergate](https://themadeshop.com/assets/work/_1440x801_crop_center-center_82_line/alrightx2_crucible_vinylpackage-02innergate.jpg 1440w, https://themadeshop.com/assets/work/_1200x667_crop_center-center_82_line/alrightx2_crucible_vinylpackage-02innergate.jpg 1200w, https://themadeshop.com/assets/work/_992x551_crop_center-center_82_line/alrightx2_crucible_vinylpackage-02innergate.jpg 992w, https://themadeshop.com/assets/work/_768x427_crop_center-center_60_line/alrightx2_crucible_vinylpackage-02innergate.jpg 768w, https://themadeshop.com/assets/work/_576x320_crop_center-center_60_line/alrightx2_crucible_vinylpackage-02innergate.jpg 576w)
![Alrightx2 crucible vinylpackage 03backcover b](https://themadeshop.com/assets/work/_1440x943_crop_center-center_82_line/alrightx2_crucible_vinylpackage-03backcover-b.jpg 1440w, https://themadeshop.com/assets/work/_1200x786_crop_center-center_82_line/alrightx2_crucible_vinylpackage-03backcover-b.jpg 1200w, https://themadeshop.com/assets/work/_992x649_crop_center-center_82_line/alrightx2_crucible_vinylpackage-03backcover-b.jpg 992w, https://themadeshop.com/assets/work/_768x503_crop_center-center_60_line/alrightx2_crucible_vinylpackage-03backcover-b.jpg 768w, https://themadeshop.com/assets/work/_576x377_crop_center-center_60_line/alrightx2_crucible_vinylpackage-03backcover-b.jpg 576w)
![Alrightx2 demoderby](https://themadeshop.com/assets/work/_1440x1080_crop_center-center_82_line/alrightx2_demoderby.jpg 1440w, https://themadeshop.com/assets/work/_1200x900_crop_center-center_82_line/alrightx2_demoderby.jpg 1200w, https://themadeshop.com/assets/work/_992x744_crop_center-center_82_line/alrightx2_demoderby.jpg 992w, https://themadeshop.com/assets/work/_768x576_crop_center-center_60_line/alrightx2_demoderby.jpg 768w, https://themadeshop.com/assets/work/_576x432_crop_center-center_60_line/alrightx2_demoderby.jpg 576w)
Listen now on Alrightx2.com
Credits
- Creative Direction
Marke Johnson
- Photography
Kyle Huninghake
- Design & Layout
Marke Johnson, Kyle Huninghake
- Production Management
Kim Johnson
Acknowledgments
Big thanks to China & Seth Kent for their grace and fearlessness in front of the camera—even when it required scaling crushed cars in cowboy boots. And special thanks to Erin Anderson of Olivia Management, whose unwavering enthusiasm for this whole project was an invaluable psychic boost.
It's been a hell of a ride, and we can't wait for the next one!