Ambrose Hotel

Ambrose Hotel Featured Image


Hotels, Bars, & Restaurants


Santa Monica, California

The Ambrose Hotel is a unique retreat located in the heart of a quiet Santa Monica neighborhood.

Designed in the California Craftsman tradition, the calm energy of the space offers a respite from the busy waterfront downtown. The Ambrose also has a long legacy of ecological stewardship beyond the common touches of other hotels.


  • Concept & Strategy
  • Environments & Interiors
  • Logo & Visual Identity
  • Print & Collateral
Ambrose Logo Context 3

Photo by: Brandon Barre

When we came onboard, the Ambrose's branding was generic, the hotel often mistaken for a chain. We were brought on to re-design the logo and visual identity to convey all the hotel had to offer.

Ambrose Hero 1

Photo by: Brandon Barre

Ambrose Logo 5

Our icon is a nod to the hotel's Craftsman roots, as well as an oblique reference to the legend of St. Ambrose, whose image often appears alongside symbols of bees and beehives.

Ambrose Buildingwallsign
Ambrose Cocktails

Photo by: Brandon Barre

Ambrose Lamps
Ambrose Vehicles 3

Photo by: Brandon Barre

Ambrose Photography Unsplash Santamonicapier
Ambrose Stationery 2
Ambrose Wayfinding
Ambrose Roomnumbers
Ambrose Photography Brandonbarre Interior

Photo by: Brandon Barre

Ambrose Entryemblem2

The Ambrose remains one of Santa Monica's best gems for a tranquil retreat, only now it's a little (lot) less hidden. Make it a long weekend and see for yourself.


  • Creative Direction

    Marke Johnson & Adam Blake

  • Design

    Marke Johnson & Adam Blake

  • Photography

    Brandon Barre


Special thanks to Charles Paloux and the Hersha team. Concept developed in collaboration with Hersha Hospitality Trust.