Ambrose Hotel
![Ambrose Hotel Featured Image](https://themadeshop.com/assets/work/ambrose_photography_unsplash_santamonicabeach.jpg)
The Ambrose Hotel is a unique retreat located in the heart of a quiet Santa Monica neighborhood.
Designed in the California Craftsman tradition, the calm energy of the space offers a respite from the busy waterfront downtown. The Ambrose also has a long legacy of ecological stewardship beyond the common touches of other hotels.
Disciplines
- Concept & Strategy
- Environments & Interiors
- Logo & Visual Identity
- Print & Collateral
![Ambrose Logo Context 3](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/ambrose_logo_context-3.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/ambrose_logo_context-3.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/ambrose_logo_context-3.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/ambrose_logo_context-3.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/ambrose_logo_context-3.jpg 576w)
Photo by: Brandon Barre
When we came onboard, the Ambrose's branding was generic, the hotel often mistaken for a chain. We were brought on to re-design the logo and visual identity to convey all the hotel had to offer.
![Ambrose Hero 1](https://themadeshop.com/assets/work/_1440x891_crop_center-center_82_line/ambrose_hero-1.jpg 1440w, https://themadeshop.com/assets/work/_1200x742_crop_center-center_82_line/ambrose_hero-1.jpg 1200w, https://themadeshop.com/assets/work/_992x613_crop_center-center_82_line/ambrose_hero-1.jpg 992w, https://themadeshop.com/assets/work/_768x475_crop_center-center_60_line/ambrose_hero-1.jpg 768w, https://themadeshop.com/assets/work/_576x356_crop_center-center_60_line/ambrose_hero-1.jpg 576w)
Photo by: Brandon Barre
![Ambrose Logo 5](https://themadeshop.com/assets/work/_1440x579_crop_center-center_82_line/ambrose_logo-5.jpg 1440w, https://themadeshop.com/assets/work/_1200x483_crop_center-center_82_line/ambrose_logo-5.jpg 1200w, https://themadeshop.com/assets/work/_992x399_crop_center-center_82_line/ambrose_logo-5.jpg 992w, https://themadeshop.com/assets/work/_768x309_crop_center-center_60_line/ambrose_logo-5.jpg 768w, https://themadeshop.com/assets/work/_576x231_crop_center-center_60_line/ambrose_logo-5.jpg 576w)
Our icon is a nod to the hotel's Craftsman roots, as well as an oblique reference to the legend of St. Ambrose, whose image often appears alongside symbols of bees and beehives.
![Ambrose Buildingwallsign](https://themadeshop.com/assets/work/_1440x1080_crop_center-center_82_line/ambrose_buildingwallsign.jpg 1440w, https://themadeshop.com/assets/work/_1200x900_crop_center-center_82_line/ambrose_buildingwallsign.jpg 1200w, https://themadeshop.com/assets/work/_992x744_crop_center-center_82_line/ambrose_buildingwallsign.jpg 992w, https://themadeshop.com/assets/work/_768x576_crop_center-center_60_line/ambrose_buildingwallsign.jpg 768w, https://themadeshop.com/assets/work/_576x432_crop_center-center_60_line/ambrose_buildingwallsign.jpg 576w)
![Ambrose Cocktails](https://themadeshop.com/assets/work/_1440x960_crop_center-center_82_line/ambrose_cocktails.jpg 1440w, https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/ambrose_cocktails.jpg 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/ambrose_cocktails.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/ambrose_cocktails.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/ambrose_cocktails.jpg 576w)
Photo by: Brandon Barre
![Ambrose Lamps](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/ambrose_lamps.jpg 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/ambrose_lamps.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/ambrose_lamps.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/ambrose_lamps.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/ambrose_lamps.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/ambrose_lamps.jpg 576w)
![Ambrose Vehicles 3](https://themadeshop.com/assets/work/_1440x900_crop_center-center_82_line/ambrose_vehicles-3_181018_210619.jpg 1440w, https://themadeshop.com/assets/work/_1200x750_crop_center-center_82_line/ambrose_vehicles-3_181018_210619.jpg 1200w, https://themadeshop.com/assets/work/_992x620_crop_center-center_82_line/ambrose_vehicles-3_181018_210619.jpg 992w, https://themadeshop.com/assets/work/_768x480_crop_center-center_60_line/ambrose_vehicles-3_181018_210619.jpg 768w, https://themadeshop.com/assets/work/_576x360_crop_center-center_60_line/ambrose_vehicles-3_181018_210619.jpg 576w)
Photo by: Brandon Barre
![Ambrose Photography Unsplash Santamonicapier](https://themadeshop.com/assets/work/_1440x960_crop_center-center_82_line/ambrose_photography_unsplash_santamonicapier.jpg 1440w, https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/ambrose_photography_unsplash_santamonicapier.jpg 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/ambrose_photography_unsplash_santamonicapier.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/ambrose_photography_unsplash_santamonicapier.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/ambrose_photography_unsplash_santamonicapier.jpg 576w)
![Ambrose Stationery 2](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/ambrose_stationery-2.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/ambrose_stationery-2.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/ambrose_stationery-2.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/ambrose_stationery-2.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/ambrose_stationery-2.jpg 576w)
![Ambrose Wayfinding](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/ambrose_wayfinding.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/ambrose_wayfinding.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/ambrose_wayfinding.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/ambrose_wayfinding.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/ambrose_wayfinding.jpg 576w)
![Ambrose Roomnumbers](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/ambrose_roomnumbers_180524_215349.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/ambrose_roomnumbers_180524_215349.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/ambrose_roomnumbers_180524_215349.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/ambrose_roomnumbers_180524_215349.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/ambrose_roomnumbers_180524_215349.jpg 576w)
![Ambrose Photography Brandonbarre Interior](https://themadeshop.com/assets/work/_1440x1044_crop_center-center_82_line/ambrose_photography_brandonbarre_interior_181017_205747.jpg 1440w, https://themadeshop.com/assets/work/_1200x870_crop_center-center_82_line/ambrose_photography_brandonbarre_interior_181017_205747.jpg 1200w, https://themadeshop.com/assets/work/_992x719_crop_center-center_82_line/ambrose_photography_brandonbarre_interior_181017_205747.jpg 992w, https://themadeshop.com/assets/work/_768x557_crop_center-center_60_line/ambrose_photography_brandonbarre_interior_181017_205747.jpg 768w, https://themadeshop.com/assets/work/_576x417_crop_center-center_60_line/ambrose_photography_brandonbarre_interior_181017_205747.jpg 576w)
Photo by: Brandon Barre
![Ambrose Entryemblem2](https://themadeshop.com/assets/work/_1440x1977_crop_center-center_82_line/ambrose_entryemblem2_181017_210334.jpg 1440w, https://themadeshop.com/assets/work/_1200x1647_crop_center-center_82_line/ambrose_entryemblem2_181017_210334.jpg 1200w, https://themadeshop.com/assets/work/_992x1362_crop_center-center_82_line/ambrose_entryemblem2_181017_210334.jpg 992w, https://themadeshop.com/assets/work/_768x1054_crop_center-center_60_line/ambrose_entryemblem2_181017_210334.jpg 768w, https://themadeshop.com/assets/work/_576x790_crop_center-center_60_line/ambrose_entryemblem2_181017_210334.jpg 576w)
The Ambrose remains one of Santa Monica's best gems for a tranquil retreat, only now it's a little (lot) less hidden. Make it a long weekend and see for yourself.
Credits
- Creative Direction
Marke Johnson & Adam Blake
- Design
Marke Johnson & Adam Blake
- Photography
Brandon Barre
Acknowledgments
Special thanks to Charles Paloux and the Hersha team. Concept developed in collaboration with Hersha Hospitality Trust.