The Cruise Room
![The Cruise Room Featured Image](https://themadeshop.com/assets/work/cr_featured.jpg)
Opened the day after Prohibition's repeal in 1933, The Cruise Room is Denver’s oldest continuously running bar — not closing once in over eighty years. Originally modeled after the lounge aboard the Queen Mary, the bar is an Art Deco jewel bathed in red light and chrome trim.
Over the years, the visual aesthetic had drifted far from its heyday (including a particularly egregious redesign in the late seventies). The Made Shop was asked to restore the visual identity, signage, and menus. Our simple goal was to bring this storied landmark back to its former glory.
Disciplines
- Branding
- Signage & Wayfinding
- Typography
- Menus
![Cr logo2](https://themadeshop.com/assets/work/_1920x1439_crop_center-center_82_line/cr_logo2.jpg 1920w, https://themadeshop.com/assets/work/_1440x1079_crop_center-center_82_line/cr_logo2.jpg 1440w, https://themadeshop.com/assets/work/_1200x899_crop_center-center_82_line/cr_logo2.jpg 1200w, https://themadeshop.com/assets/work/_992x743_crop_center-center_82_line/cr_logo2.jpg 992w, https://themadeshop.com/assets/work/_768x575_crop_center-center_60_line/cr_logo2.jpg 768w, https://themadeshop.com/assets/work/_576x431_crop_center-center_60_line/cr_logo2.jpg 576w)
Redesigning a storied landmark demands care. Unlike a standard redesign, we approached the project as a deep restoration.
![Cr Historic](https://themadeshop.com/assets/work/_1440x513_crop_center-center_82_line/cr_historic.jpg 1440w, https://themadeshop.com/assets/work/_1200x427_crop_center-center_82_line/cr_historic.jpg 1200w, https://themadeshop.com/assets/work/_992x353_crop_center-center_82_line/cr_historic.jpg 992w, https://themadeshop.com/assets/work/_768x273_crop_center-center_60_line/cr_historic.jpg 768w, https://themadeshop.com/assets/work/_576x205_crop_center-center_60_line/cr_historic.jpg 576w)
Lost to time, we found a photo of the original art deco sign. It inspired us to create a custom typeface.
![Cr Photography Facadefont 2](https://themadeshop.com/assets/work/_1440x944_crop_center-center_82_line/cr_photography_facadefont-2_181016_211852.jpg 1440w, https://themadeshop.com/assets/work/_1200x786_crop_center-center_82_line/cr_photography_facadefont-2_181016_211852.jpg 1200w, https://themadeshop.com/assets/work/_992x650_crop_center-center_82_line/cr_photography_facadefont-2_181016_211852.jpg 992w, https://themadeshop.com/assets/work/_768x503_crop_center-center_60_line/cr_photography_facadefont-2_181016_211852.jpg 768w, https://themadeshop.com/assets/work/_576x377_crop_center-center_60_line/cr_photography_facadefont-2_181016_211852.jpg 576w)
![Cr Logo Icon2](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/cr_logo_icon2.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/cr_logo_icon2.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/cr_logo_icon2.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/cr_logo_icon2.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/cr_logo_icon2.jpg 576w)
![20171114 cruise room 80364](https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/20171114_cruise_room_80364.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/20171114_cruise_room_80364.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/20171114_cruise_room_80364.jpg 576w)
To create a show-stopping menu we designed an intricate Art Deco motif and then machine-stamped it into aluminum.
![Cr photography seamless menu cover 4f](https://themadeshop.com/assets/work/_1920x2619_crop_center-center_82_line/cr_photography_seamless_menu-cover-4f.jpg 1920w, https://themadeshop.com/assets/work/_1440x1964_crop_center-center_82_line/cr_photography_seamless_menu-cover-4f.jpg 1440w, https://themadeshop.com/assets/work/_1200x1636_crop_center-center_82_line/cr_photography_seamless_menu-cover-4f.jpg 1200w, https://themadeshop.com/assets/work/_992x1353_crop_center-center_82_line/cr_photography_seamless_menu-cover-4f.jpg 992w, https://themadeshop.com/assets/work/_768x1047_crop_center-center_60_line/cr_photography_seamless_menu-cover-4f.jpg 768w, https://themadeshop.com/assets/work/_576x785_crop_center-center_60_line/cr_photography_seamless_menu-cover-4f.jpg 576w)
![Cr photography seamless menu interior 2a](https://themadeshop.com/assets/work/_1920x2865_crop_center-center_82_line/cr_photography_seamless_menu-interior-2a.jpg 1920w, https://themadeshop.com/assets/work/_1440x2148_crop_center-center_82_line/cr_photography_seamless_menu-interior-2a.jpg 1440w, https://themadeshop.com/assets/work/_1200x1790_crop_center-center_82_line/cr_photography_seamless_menu-interior-2a.jpg 1200w, https://themadeshop.com/assets/work/_992x1480_crop_center-center_82_line/cr_photography_seamless_menu-interior-2a.jpg 992w, https://themadeshop.com/assets/work/_768x1146_crop_center-center_60_line/cr_photography_seamless_menu-interior-2a.jpg 768w, https://themadeshop.com/assets/work/_576x859_crop_center-center_60_line/cr_photography_seamless_menu-interior-2a.jpg 576w)
![Cr Photography Seamless Menu Interior 1](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/cr_photography_seamless_menu-interior-1_181016_224455.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/cr_photography_seamless_menu-interior-1_181016_224455.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/cr_photography_seamless_menu-interior-1_181016_224455.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/cr_photography_seamless_menu-interior-1_181016_224455.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/cr_photography_seamless_menu-interior-1_181016_224455.jpg 576w)
The menu has won multiple design awards; but the greatest honor is that guests keep stealing them.
![6790748fd4bd57565302d8b3c9e6f306](https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/6790748fd4bd57565302d8b3c9e6f306.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/6790748fd4bd57565302d8b3c9e6f306.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/6790748fd4bd57565302d8b3c9e6f306.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/6790748fd4bd57565302d8b3c9e6f306.jpg 576w)
![Cr photography seamless menu interior 4a](https://themadeshop.com/assets/work/_1920x1060_crop_center-center_82_line/cr_photography_seamless_menu-interior-4a.jpg 1920w, https://themadeshop.com/assets/work/_1440x795_crop_center-center_82_line/cr_photography_seamless_menu-interior-4a.jpg 1440w, https://themadeshop.com/assets/work/_1200x662_crop_center-center_82_line/cr_photography_seamless_menu-interior-4a.jpg 1200w, https://themadeshop.com/assets/work/_992x547_crop_center-center_82_line/cr_photography_seamless_menu-interior-4a.jpg 992w, https://themadeshop.com/assets/work/_768x424_crop_center-center_60_line/cr_photography_seamless_menu-interior-4a.jpg 768w, https://themadeshop.com/assets/work/_576x318_crop_center-center_60_line/cr_photography_seamless_menu-interior-4a.jpg 576w)
We extended the new brand restoration to the smallest details of experience.
![Cr Lighter](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/cr_lighter.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/cr_lighter.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/cr_lighter.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/cr_lighter.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/cr_lighter.jpg 576w)
![20171114 cruise room 80420](https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/20171114_cruise_room_80420.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/20171114_cruise_room_80420.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/20171114_cruise_room_80420.jpg 576w)
![Cr Brandedpeel](https://themadeshop.com/assets/work/_1440x992_crop_center-center_82_line/cr_brandedpeel.jpg 1440w, https://themadeshop.com/assets/work/_1200x826_crop_center-center_82_line/cr_brandedpeel.jpg 1200w, https://themadeshop.com/assets/work/_992x683_crop_center-center_82_line/cr_brandedpeel.jpg 992w, https://themadeshop.com/assets/work/_768x529_crop_center-center_60_line/cr_brandedpeel.jpg 768w, https://themadeshop.com/assets/work/_576x396_crop_center-center_60_line/cr_brandedpeel.jpg 576w)
![Cr Website](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/cr_website.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/cr_website.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/cr_website.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/cr_website.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/cr_website.jpg 576w)
![Cr Beakercoasters 3](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/cr_beakercoasters-3.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/cr_beakercoasters-3.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/cr_beakercoasters-3.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/cr_beakercoasters-3.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/cr_beakercoasters-3.jpg 576w)
![Cr Bizcards](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/cr_bizcards.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/cr_bizcards.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/cr_bizcards.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/cr_bizcards.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/cr_bizcards.jpg 576w)
![20171114 cruise room 80357](https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/20171114_cruise_room_80357.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/20171114_cruise_room_80357.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/20171114_cruise_room_80357.jpg 576w)
Stop in for a drink or call (303) 628-5400 to make reservations.
Credits
- Creative Direction
Marke Johnson
- Art Direction & Design
Adam Blake & Marke Johnson
- Custom Typography
Adam Blake
- Photography
Kyle Huninghake
- Interior Design
Xan Creative
Acknowledgments
Special thanks to Stephanie Ehrler and the whole Sage Restaurant Group team.