Craftsman & Apprentice

Craftsman & Apprentice Featured Image

Photo by: D. Holton–Fessler


Visual Identity


Denver, CO

Established in 2014 by founder and CEO, Delanie Holton-Fessler, Craftsman & Apprentice is a community of makers and educators who believe in the power of creative build-play and handcraft traditions. C&A provides camps, classes and parties for kids as well as support, resources and special programming for educators, local schools and other organizations. Simply put they are a group of artists and teachers who truly love kids. We were thrilled to work with them on recreating their visual identity.


  • Branding
  • Creative Direction
  • Graphic Design
  • Web Design & Development
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The process of making is all about connection. By emphasizing and iconifying the “&,” the new visual identity celebrates that special connection found in all of Craftsman & Apprentice’s work.

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Ca brand toolbox
Ca space mainroom

Photo by: D. Holton-Fessler

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Ca kidshirt
Ca apron
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The focal point of the rebrand is a new web presence that doesn't just reflect the updated identity, but also repositions C&A as leaders in kid focused learning and craft.

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Photo by: D. Holton-Fessler

To empower the artists at C&A we defined a robust paint box of colors, a toolkit of vintage typography, and integrated an existing "cut-out" aesthetic for creating digital and print collateral.

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Ca students pirate

Photo by: D. Holton-Fessler

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The new site is live and classes are open now – go forth and make!


  • Creative Direction

    Marke Johnson, Adam Blake

  • Design

    Adam Blake

  • Web Development

    Adam Blake

  • Photos & Cut-Outs

    Delanie Holton-Fessler


Thanks to Delanie and the whole crew at Craftsman & Apprentice for trusting us with this project.