Craftsman & Apprentice
![Craftsman & Apprentice Featured Image](https://themadeshop.com/assets/work/ca_featuredimage.jpg)
Photo by: D. Holton–Fessler
Established in 2014 by founder and CEO, Delanie Holton-Fessler, Craftsman & Apprentice is a community of makers and educators who believe in the power of creative build-play and handcraft traditions. C&A provides camps, classes and parties for kids as well as support, resources and special programming for educators, local schools and other organizations. Simply put they are a group of artists and teachers who truly love kids. We were thrilled to work with them on recreating their visual identity.
Disciplines
- Branding
- Creative Direction
- Graphic Design
- Web Design & Development
![Ca cog animation color](https://themadeshop.com/assets/work/ca_cog_animation_color.gif)
The process of making is all about connection. By emphasizing and iconifying the “&,” the new visual identity celebrates that special connection found in all of Craftsman & Apprentice’s work.
![Ca andness](https://themadeshop.com/assets/work/_1920x1536_crop_center-center_82_line/ca_andness.jpg 1920w, https://themadeshop.com/assets/work/_1440x1152_crop_center-center_82_line/ca_andness.jpg 1440w, https://themadeshop.com/assets/work/_1200x960_crop_center-center_82_line/ca_andness.jpg 1200w, https://themadeshop.com/assets/work/_992x793_crop_center-center_82_line/ca_andness.jpg 992w, https://themadeshop.com/assets/work/_768x614_crop_center-center_60_line/ca_andness.jpg 768w, https://themadeshop.com/assets/work/_576x460_crop_center-center_60_line/ca_andness.jpg 576w)
![Ca brand toolbox](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/ca_brand_toolbox.jpg 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/ca_brand_toolbox.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/ca_brand_toolbox.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/ca_brand_toolbox.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/ca_brand_toolbox.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/ca_brand_toolbox.jpg 576w)
![Ca space mainroom](https://themadeshop.com/assets/work/_1920x1920_crop_center-center_82_line/ca_space_mainroom.jpg 1920w, https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/ca_space_mainroom.jpg 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/ca_space_mainroom.jpg 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/ca_space_mainroom.jpg 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/ca_space_mainroom.jpg 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/ca_space_mainroom.jpg 576w)
Photo by: D. Holton-Fessler
![Ca pattern2 color](https://themadeshop.com/assets/work/_1920x1536_crop_center-center_82_line/ca_pattern2_color.jpg 1920w, https://themadeshop.com/assets/work/_1440x1152_crop_center-center_82_line/ca_pattern2_color.jpg 1440w, https://themadeshop.com/assets/work/_1200x960_crop_center-center_82_line/ca_pattern2_color.jpg 1200w, https://themadeshop.com/assets/work/_992x793_crop_center-center_82_line/ca_pattern2_color.jpg 992w, https://themadeshop.com/assets/work/_768x614_crop_center-center_60_line/ca_pattern2_color.jpg 768w, https://themadeshop.com/assets/work/_576x460_crop_center-center_60_line/ca_pattern2_color.jpg 576w)
![Ca kidshirt](https://themadeshop.com/assets/work/_1920x1924_crop_center-center_82_line/ca_kidshirt.jpg 1920w, https://themadeshop.com/assets/work/_1440x1443_crop_center-center_82_line/ca_kidshirt.jpg 1440w, https://themadeshop.com/assets/work/_1200x1202_crop_center-center_82_line/ca_kidshirt.jpg 1200w, https://themadeshop.com/assets/work/_992x994_crop_center-center_82_line/ca_kidshirt.jpg 992w, https://themadeshop.com/assets/work/_768x769_crop_center-center_60_line/ca_kidshirt.jpg 768w, https://themadeshop.com/assets/work/_576x577_crop_center-center_60_line/ca_kidshirt.jpg 576w)
![CA BIZCARD](https://themadeshop.com/assets/work/_1920x2067_crop_center-center_82_line/CA_BIZCARD.jpg 1920w, https://themadeshop.com/assets/work/_1440x1550_crop_center-center_82_line/CA_BIZCARD.jpg 1440w, https://themadeshop.com/assets/work/_1200x1291_crop_center-center_82_line/CA_BIZCARD.jpg 1200w, https://themadeshop.com/assets/work/_992x1067_crop_center-center_82_line/CA_BIZCARD.jpg 992w, https://themadeshop.com/assets/work/_768x826_crop_center-center_60_line/CA_BIZCARD.jpg 768w, https://themadeshop.com/assets/work/_576x620_crop_center-center_60_line/CA_BIZCARD.jpg 576w)
![Ca apron](https://themadeshop.com/assets/work/_1440x960_crop_center-center_82_line/ca_apron.jpg 1440w, https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/ca_apron.jpg 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/ca_apron.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/ca_apron.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/ca_apron.jpg 576w)
![Ca brand monobadge](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/ca_brand_monobadge.jpg 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/ca_brand_monobadge.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/ca_brand_monobadge.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/ca_brand_monobadge.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/ca_brand_monobadge.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/ca_brand_monobadge.jpg 576w)
The focal point of the rebrand is a new web presence that doesn't just reflect the updated identity, but also repositions C&A as leaders in kid focused learning and craft.
![Ca website home](https://themadeshop.com/assets/work/_1920x2439_crop_center-center_82_line/ca_website_home.jpg 1920w, https://themadeshop.com/assets/work/_1440x1829_crop_center-center_82_line/ca_website_home.jpg 1440w, https://themadeshop.com/assets/work/_1200x1524_crop_center-center_82_line/ca_website_home.jpg 1200w, https://themadeshop.com/assets/work/_992x1260_crop_center-center_82_line/ca_website_home.jpg 992w, https://themadeshop.com/assets/work/_768x975_crop_center-center_60_line/ca_website_home.jpg 768w, https://themadeshop.com/assets/work/_576x731_crop_center-center_60_line/ca_website_home.jpg 576w)
![Ca website 2up1](https://themadeshop.com/assets/work/_1920x1255_crop_center-center_82_line/ca_website_2up1.jpg 1920w, https://themadeshop.com/assets/work/_1440x941_crop_center-center_82_line/ca_website_2up1.jpg 1440w, https://themadeshop.com/assets/work/_1200x784_crop_center-center_82_line/ca_website_2up1.jpg 1200w, https://themadeshop.com/assets/work/_992x648_crop_center-center_82_line/ca_website_2up1.jpg 992w, https://themadeshop.com/assets/work/_768x502_crop_center-center_60_line/ca_website_2up1.jpg 768w, https://themadeshop.com/assets/work/_576x376_crop_center-center_60_line/ca_website_2up1.jpg 576w)
![Ca website 2up2](https://themadeshop.com/assets/work/_1920x1255_crop_center-center_82_line/ca_website_2up2.jpg 1920w, https://themadeshop.com/assets/work/_1440x941_crop_center-center_82_line/ca_website_2up2.jpg 1440w, https://themadeshop.com/assets/work/_1200x784_crop_center-center_82_line/ca_website_2up2.jpg 1200w, https://themadeshop.com/assets/work/_992x648_crop_center-center_82_line/ca_website_2up2.jpg 992w, https://themadeshop.com/assets/work/_768x502_crop_center-center_60_line/ca_website_2up2.jpg 768w, https://themadeshop.com/assets/work/_576x376_crop_center-center_60_line/ca_website_2up2.jpg 576w)
![Ca students build2](https://themadeshop.com/assets/work/_1920x1537_crop_center-center_82_line/ca_students_build2.jpg 1920w, https://themadeshop.com/assets/work/_1440x1152_crop_center-center_82_line/ca_students_build2.jpg 1440w, https://themadeshop.com/assets/work/_1200x960_crop_center-center_82_line/ca_students_build2.jpg 1200w, https://themadeshop.com/assets/work/_992x794_crop_center-center_82_line/ca_students_build2.jpg 992w, https://themadeshop.com/assets/work/_768x614_crop_center-center_60_line/ca_students_build2.jpg 768w, https://themadeshop.com/assets/work/_576x461_crop_center-center_60_line/ca_students_build2.jpg 576w)
Photo by: D. Holton-Fessler
To empower the artists at C&A we defined a robust paint box of colors, a toolkit of vintage typography, and integrated an existing "cut-out" aesthetic for creating digital and print collateral.
![Ca brandbook palette](https://themadeshop.com/assets/work/_1920x1535_crop_center-center_82_line/ca_brandbook_palette.jpg 1920w, https://themadeshop.com/assets/work/_1440x1151_crop_center-center_82_line/ca_brandbook_palette.jpg 1440w, https://themadeshop.com/assets/work/_1200x959_crop_center-center_82_line/ca_brandbook_palette.jpg 1200w, https://themadeshop.com/assets/work/_992x793_crop_center-center_82_line/ca_brandbook_palette.jpg 992w, https://themadeshop.com/assets/work/_768x614_crop_center-center_60_line/ca_brandbook_palette.jpg 768w, https://themadeshop.com/assets/work/_576x460_crop_center-center_60_line/ca_brandbook_palette.jpg 576w)
![Ca brandbook type](https://themadeshop.com/assets/work/_1920x1535_crop_center-center_82_line/ca_brandbook_type.jpg 1920w, https://themadeshop.com/assets/work/_1440x1151_crop_center-center_82_line/ca_brandbook_type.jpg 1440w, https://themadeshop.com/assets/work/_1200x959_crop_center-center_82_line/ca_brandbook_type.jpg 1200w, https://themadeshop.com/assets/work/_992x793_crop_center-center_82_line/ca_brandbook_type.jpg 992w, https://themadeshop.com/assets/work/_768x614_crop_center-center_60_line/ca_brandbook_type.jpg 768w, https://themadeshop.com/assets/work/_576x460_crop_center-center_60_line/ca_brandbook_type.jpg 576w)
![Ca pattern1 color](https://themadeshop.com/assets/work/_1920x1536_crop_center-center_82_line/ca_pattern1_color.jpg 1920w, https://themadeshop.com/assets/work/_1440x1152_crop_center-center_82_line/ca_pattern1_color.jpg 1440w, https://themadeshop.com/assets/work/_1200x960_crop_center-center_82_line/ca_pattern1_color.jpg 1200w, https://themadeshop.com/assets/work/_992x793_crop_center-center_82_line/ca_pattern1_color.jpg 992w, https://themadeshop.com/assets/work/_768x614_crop_center-center_60_line/ca_pattern1_color.jpg 768w, https://themadeshop.com/assets/work/_576x460_crop_center-center_60_line/ca_pattern1_color.jpg 576w)
![Ca students pirate](https://themadeshop.com/assets/work/_1920x1536_crop_center-center_82_line/ca_students_pirate.jpg 1920w, https://themadeshop.com/assets/work/_1440x1152_crop_center-center_82_line/ca_students_pirate.jpg 1440w, https://themadeshop.com/assets/work/_1200x960_crop_center-center_82_line/ca_students_pirate.jpg 1200w, https://themadeshop.com/assets/work/_992x793_crop_center-center_82_line/ca_students_pirate.jpg 992w, https://themadeshop.com/assets/work/_768x614_crop_center-center_60_line/ca_students_pirate.jpg 768w, https://themadeshop.com/assets/work/_576x460_crop_center-center_60_line/ca_students_pirate.jpg 576w)
Photo by: D. Holton-Fessler
![Ca alt marks rect](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/ca_alt_marks_rect.jpg 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/ca_alt_marks_rect.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/ca_alt_marks_rect.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/ca_alt_marks_rect.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/ca_alt_marks_rect.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/ca_alt_marks_rect.jpg 576w)
The new site is live and classes are open now – go forth and make!
Credits
- Creative Direction
Marke Johnson, Adam Blake
- Design
Adam Blake
- Web Development
Adam Blake
- Photos & Cut-Outs
Delanie Holton-Fessler
Acknowledgments
Thanks to Delanie and the whole crew at Craftsman & Apprentice for trusting us with this project.