Double Dealer

Double Dealer Featured Image


Cocktail Bar


New Orleans

Double Dealer is a subterranean cocktail bar, hidden below New Orlean’s historic Orpheum Theater. The interior design is filled with theatrical misdirection and cinematic delights that present themselves as guests move throughout the space. Being one of very few underground establishments in New Orleans, we created a visual identity system  that plays heavily in themes of mystery and surprise.


  • Branding
  • Logo & Visual Identity
  • Print Collateral
  • Signage & Wayfinding
  • Interior Art
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The Double Dealer is a glittering cocktail bar hidden underneath the Orpheum in New Orleans.

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A cryptic flashing neon face draws you into an underground vaudeville of secrets and illusions.

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We styled the menus after the bar's namesake: an underground 1920s New Orleans literary journal.

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Photo by: Farouki Farouki

We treated traditional collateral as opportunities for misdirection, chance, and surprise:

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A twenty-sided "Dealer's Choice" die is served with every menu...

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...and the ordinary coaster animates to eerie life when spun.

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Interior signage was inspired by artifacts you might uncover when exploring an old theater.

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Photo by: Farouki Farouki

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As a final detail we resurrected unused logo explorations as a series of "ex Libris" stamps and custom bathroom wallpaper.

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Under the Orpheum 504.300.0212

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  • Creative Direction

    Marke Johnson
    Adam Blake

  • Design

    Michelle Merlin

    Adam Blake
    Kyle Huninghake

  • Illustration

    Michelle Merlin
    Adam Blake

  • Production & Project Management

    Kimberly Johnson

  • Architecture & Interior Design

    Farouki Farouki


A special thank you to Barrett, Tony, and Todd at ERG Enterprises.