Double Dealer

Double Dealer Featured Image

Project

Cocktail Bar

Location

New Orleans

Double Dealer is a subterranean cocktail bar, hidden below New Orlean’s historic Orpheum Theater. The interior design is filled with theatrical misdirection and cinematic delights that present themselves as guests move throughout the space. Being one of very few underground establishments in New Orleans, we created a visual identity system  that plays heavily in themes of mystery and surprise.

Disciplines

  • Branding
  • Logo & Visual Identity
  • Print Collateral
  • Signage & Wayfinding
  • Interior Art
Doubledealer tarot texture

The Double Dealer is a glittering cocktail bar hidden underneath the Orpheum in New Orleans.

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Doubledealer Orpheum Restoration Eskew Dumez Ripple

Photo by: Eskew Dumez Ripple

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A cryptic neon face is the only sign, drawing you into an underground vaudeville of theatrical illusion and secrets.

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Doubledealer process magazine covers

We styled the menu after the bar's namesake: an underground 1920s literary journal circulated in the South.

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Doubledealer interiors bar lamp michael palumbo

Photo by: Michael Palumbo

Doubledealer collateral die

We transformed ordinary collateral into surprises. A 20-sided "Dealer's Choice" die accompanies every menu and the humble coaster animates to life when spun.

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Photo by: Adam Jamie

Interior signage was inspired by artifacts you might uncover when exploring an old theater.

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DD FF Interior Costume

Photo by: Farouki Farouki

As a final detail we resurrected unused logo explorations as a series of "ex Libris" stamps and custom bathroom wallpaper.

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Doubledealer interiors bathroom wallpaper mockup

Under the Orpheum 504.300.0212

Doubledealer brand ask them they know end

Credits

  • Creative Direction

    Marke Johnson
    Adam Blake

  • Design

    Michelle Merlin

    Adam Blake
    Kyle Huninghake

  • Illustration

    Michelle Merlin
    Adam Blake

  • Production & Project Management

    Kimberly Johnson

  • Architecture & Interior Design

    Farouki Farouki

Acknowledgments

A special thank you to Barrett, Tony, and Todd at ERG Enterprises.