Double Dealer
![Double Dealer Featured Image](https://themadeshop.com/assets/work/doubledealer_signage-neon-mockup-2.gif)
Double Dealer is a subterranean cocktail bar, hidden below New Orlean’s historic Orpheum Theater. The interior design is filled with theatrical misdirection and cinematic delights that present themselves as guests move throughout the space. Being one of very few underground establishments in New Orleans, we created a visual identity system that plays heavily in themes of mystery and surprise.
Disciplines
- Branding
- Logo & Visual Identity
- Print Collateral
- Signage & Wayfinding
- Interior Art
![Doubledealer logotype stacked 3](https://themadeshop.com/assets/work/_1920x1920_crop_center-center_82_line/doubledealer_logotype-stacked-3.png 1920w, https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/doubledealer_logotype-stacked-3.png 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/doubledealer_logotype-stacked-3.png 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/doubledealer_logotype-stacked-3.png 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/doubledealer_logotype-stacked-3.png 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/doubledealer_logotype-stacked-3.png 576w)
![DD Bar Feat copy2](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/DD-Bar-Feat-copy2.jpg 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/DD-Bar-Feat-copy2.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/DD-Bar-Feat-copy2.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/DD-Bar-Feat-copy2.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/DD-Bar-Feat-copy2.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/DD-Bar-Feat-copy2.jpg 576w)
![Doubledealer tarot texture](https://themadeshop.com/assets/work/_1440x2187_crop_center-center_82_line/doubledealer-tarot-texture.png 1440w, https://themadeshop.com/assets/work/_1200x1823_crop_center-center_82_line/doubledealer-tarot-texture.png 1200w, https://themadeshop.com/assets/work/_992x1507_crop_center-center_82_line/doubledealer-tarot-texture.png 992w, https://themadeshop.com/assets/work/_768x1166_crop_center-center_60_line/doubledealer-tarot-texture.png 768w, https://themadeshop.com/assets/work/_576x875_crop_center-center_60_line/doubledealer-tarot-texture.png 576w)
![Doubledealer Orpheum Restoration Eskew Dumez Ripple](https://themadeshop.com/assets/work/_1440x962_crop_center-center_82_line/doubledealer-Orpheum-Restoration-Eskew-Dumez-Ripple.jpg 1440w, https://themadeshop.com/assets/work/_1200x801_crop_center-center_82_line/doubledealer-Orpheum-Restoration-Eskew-Dumez-Ripple.jpg 1200w, https://themadeshop.com/assets/work/_992x662_crop_center-center_82_line/doubledealer-Orpheum-Restoration-Eskew-Dumez-Ripple.jpg 992w, https://themadeshop.com/assets/work/_768x513_crop_center-center_60_line/doubledealer-Orpheum-Restoration-Eskew-Dumez-Ripple.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/doubledealer-Orpheum-Restoration-Eskew-Dumez-Ripple.jpg 576w)
![Doubledealer infinity mirrors instagram screencap](https://themadeshop.com/assets/work/_1920x1912_crop_center-center_82_line/doubledealer-infinity-mirrors-instagram-screencap.jpg 1920w, https://themadeshop.com/assets/work/_1440x1434_crop_center-center_82_line/doubledealer-infinity-mirrors-instagram-screencap.jpg 1440w, https://themadeshop.com/assets/work/_1200x1195_crop_center-center_82_line/doubledealer-infinity-mirrors-instagram-screencap.jpg 1200w, https://themadeshop.com/assets/work/_992x988_crop_center-center_82_line/doubledealer-infinity-mirrors-instagram-screencap.jpg 992w, https://themadeshop.com/assets/work/_768x764_crop_center-center_60_line/doubledealer-infinity-mirrors-instagram-screencap.jpg 768w, https://themadeshop.com/assets/work/_576x573_crop_center-center_60_line/doubledealer-infinity-mirrors-instagram-screencap.jpg 576w)
The Double Dealer is a glittering cocktail bar hidden underneath the Orpheum in New Orleans.
![Doubledealer menu covers stack blue tall](https://themadeshop.com/assets/work/_1440x1465_crop_center-center_82_line/doubledealer_menu-covers-stack-blue-tall.jpg 1440w, https://themadeshop.com/assets/work/_1200x1221_crop_center-center_82_line/doubledealer_menu-covers-stack-blue-tall.jpg 1200w, https://themadeshop.com/assets/work/_992x1009_crop_center-center_82_line/doubledealer_menu-covers-stack-blue-tall.jpg 992w, https://themadeshop.com/assets/work/_768x781_crop_center-center_60_line/doubledealer_menu-covers-stack-blue-tall.jpg 768w, https://themadeshop.com/assets/work/_576x586_crop_center-center_60_line/doubledealer_menu-covers-stack-blue-tall.jpg 576w)
A cryptic flashing neon face draws you into an underground vaudeville of secrets and illusions.
![Doubledealer interiors infinity mirror michael palumbo](https://themadeshop.com/assets/work/_1440x959_crop_center-center_82_line/doubledealer_interiors-infinity-mirror-michael-palumbo.jpg 1440w, https://themadeshop.com/assets/work/_1200x799_crop_center-center_82_line/doubledealer_interiors-infinity-mirror-michael-palumbo.jpg 1200w, https://themadeshop.com/assets/work/_992x660_crop_center-center_82_line/doubledealer_interiors-infinity-mirror-michael-palumbo.jpg 992w, https://themadeshop.com/assets/work/_768x511_crop_center-center_60_line/doubledealer_interiors-infinity-mirror-michael-palumbo.jpg 768w, https://themadeshop.com/assets/work/_576x383_crop_center-center_60_line/doubledealer_interiors-infinity-mirror-michael-palumbo.jpg 576w)
![Doubledealer askthem cream texture sq](https://themadeshop.com/assets/work/_1440x1422_crop_center-center_82_line/doubledealer-askthem-cream-texture-sq.jpg 1440w, https://themadeshop.com/assets/work/_1200x1185_crop_center-center_82_line/doubledealer-askthem-cream-texture-sq.jpg 1200w, https://themadeshop.com/assets/work/_992x979_crop_center-center_82_line/doubledealer-askthem-cream-texture-sq.jpg 992w, https://themadeshop.com/assets/work/_768x758_crop_center-center_60_line/doubledealer-askthem-cream-texture-sq.jpg 768w, https://themadeshop.com/assets/work/_576x568_crop_center-center_60_line/doubledealer-askthem-cream-texture-sq.jpg 576w)
We styled the menus after the bar's namesake: an underground 1920s New Orleans literary journal.
![Doubledealer process magazine covers](https://themadeshop.com/assets/work/_1440x1065_crop_center-center_82_line/doubledealer_process-magazine-covers.png 1440w, https://themadeshop.com/assets/work/_1200x888_crop_center-center_82_line/doubledealer_process-magazine-covers.png 1200w, https://themadeshop.com/assets/work/_992x734_crop_center-center_82_line/doubledealer_process-magazine-covers.png 992w, https://themadeshop.com/assets/work/_768x568_crop_center-center_60_line/doubledealer_process-magazine-covers.png 768w, https://themadeshop.com/assets/work/_576x426_crop_center-center_60_line/doubledealer_process-magazine-covers.png 576w)
![Doubledealer collateral menu covers backs fan](https://themadeshop.com/assets/work/_1440x760_crop_center-center_82_line/doubledealer_collateral-menu-covers-backs-fan.jpg 1440w, https://themadeshop.com/assets/work/_1200x633_crop_center-center_82_line/doubledealer_collateral-menu-covers-backs-fan.jpg 1200w, https://themadeshop.com/assets/work/_992x523_crop_center-center_82_line/doubledealer_collateral-menu-covers-backs-fan.jpg 992w, https://themadeshop.com/assets/work/_768x405_crop_center-center_60_line/doubledealer_collateral-menu-covers-backs-fan.jpg 768w, https://themadeshop.com/assets/work/_576x304_crop_center-center_60_line/doubledealer_collateral-menu-covers-backs-fan.jpg 576w)
![Doubledealer menu covers all grid](https://themadeshop.com/assets/work/_1440x1224_crop_center-center_82_line/doubledealer_menu-covers-all-grid.jpg 1440w, https://themadeshop.com/assets/work/_1200x1020_crop_center-center_82_line/doubledealer_menu-covers-all-grid.jpg 1200w, https://themadeshop.com/assets/work/_992x843_crop_center-center_82_line/doubledealer_menu-covers-all-grid.jpg 992w, https://themadeshop.com/assets/work/_768x652_crop_center-center_60_line/doubledealer_menu-covers-all-grid.jpg 768w, https://themadeshop.com/assets/work/_576x489_crop_center-center_60_line/doubledealer_menu-covers-all-grid.jpg 576w)
![Doubledealer collateral menu inside spread group orange](https://themadeshop.com/assets/work/_1920x1536_crop_center-center_82_line/doubledealer_collateral-menu-inside-spread-group-orange.jpg 1920w, https://themadeshop.com/assets/work/_1440x1152_crop_center-center_82_line/doubledealer_collateral-menu-inside-spread-group-orange.jpg 1440w, https://themadeshop.com/assets/work/_1200x960_crop_center-center_82_line/doubledealer_collateral-menu-inside-spread-group-orange.jpg 1200w, https://themadeshop.com/assets/work/_992x793_crop_center-center_82_line/doubledealer_collateral-menu-inside-spread-group-orange.jpg 992w, https://themadeshop.com/assets/work/_768x614_crop_center-center_60_line/doubledealer_collateral-menu-inside-spread-group-orange.jpg 768w, https://themadeshop.com/assets/work/_576x460_crop_center-center_60_line/doubledealer_collateral-menu-inside-spread-group-orange.jpg 576w)
![DD FF Interiors Bar](https://themadeshop.com/assets/work/_1440x960_crop_center-center_82_line/DD-FF-Interiors-Bar.jpg 1440w, https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/DD-FF-Interiors-Bar.jpg 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/DD-FF-Interiors-Bar.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/DD-FF-Interiors-Bar.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/DD-FF-Interiors-Bar.jpg 576w)
Photo by: Farouki Farouki
We treated traditional collateral as opportunities for misdirection, chance, and surprise:
![Doubledealer collateral die](https://themadeshop.com/assets/work/_1920x1677_crop_center-center_82_line/doubledealer_collateral-die.jpg 1920w, https://themadeshop.com/assets/work/_1440x1257_crop_center-center_82_line/doubledealer_collateral-die.jpg 1440w, https://themadeshop.com/assets/work/_1200x1048_crop_center-center_82_line/doubledealer_collateral-die.jpg 1200w, https://themadeshop.com/assets/work/_992x866_crop_center-center_82_line/doubledealer_collateral-die.jpg 992w, https://themadeshop.com/assets/work/_768x670_crop_center-center_60_line/doubledealer_collateral-die.jpg 768w, https://themadeshop.com/assets/work/_576x503_crop_center-center_60_line/doubledealer_collateral-die.jpg 576w)
A twenty-sided "Dealer's Choice" die is served with every menu...
![Doubledealer collateral group](https://themadeshop.com/assets/work/_1440x1919_crop_center-center_82_line/doubledealer_collateral-group.jpg 1440w, https://themadeshop.com/assets/work/_1200x1599_crop_center-center_82_line/doubledealer_collateral-group.jpg 1200w, https://themadeshop.com/assets/work/_992x1322_crop_center-center_82_line/doubledealer_collateral-group.jpg 992w, https://themadeshop.com/assets/work/_768x1023_crop_center-center_60_line/doubledealer_collateral-group.jpg 768w, https://themadeshop.com/assets/work/_576x767_crop_center-center_60_line/doubledealer_collateral-group.jpg 576w)
...and the ordinary coaster animates to eerie life when spun.
![Doubledealer coin coaster animation sm](https://themadeshop.com/assets/work/doubledealer_coin-coaster-animation-sm.gif)
Interior signage was inspired by artifacts you might uncover when exploring an old theater.
![Doubledealer house rules mockup](https://themadeshop.com/assets/work/_1440x873_crop_center-center_82_line/doubledealer-house-rules-mockup.jpg 1440w, https://themadeshop.com/assets/work/_1200x728_crop_center-center_82_line/doubledealer-house-rules-mockup.jpg 1200w, https://themadeshop.com/assets/work/_992x602_crop_center-center_82_line/doubledealer-house-rules-mockup.jpg 992w, https://themadeshop.com/assets/work/_768x466_crop_center-center_60_line/doubledealer-house-rules-mockup.jpg 768w, https://themadeshop.com/assets/work/_576x349_crop_center-center_60_line/doubledealer-house-rules-mockup.jpg 576w)
![Doubledealer signage wayfinding 2column](https://themadeshop.com/assets/work/_1440x720_crop_center-center_82_line/doubledealer_signage-wayfinding-2column.jpg 1440w, https://themadeshop.com/assets/work/_1200x600_crop_center-center_82_line/doubledealer_signage-wayfinding-2column.jpg 1200w, https://themadeshop.com/assets/work/_992x496_crop_center-center_82_line/doubledealer_signage-wayfinding-2column.jpg 992w, https://themadeshop.com/assets/work/_768x384_crop_center-center_60_line/doubledealer_signage-wayfinding-2column.jpg 768w, https://themadeshop.com/assets/work/_576x288_crop_center-center_60_line/doubledealer_signage-wayfinding-2column.jpg 576w)
![DD FF Interior Costume](https://themadeshop.com/assets/work/_1440x960_crop_center-center_82_line/DD-FF-Interior-Costume.jpg 1440w, https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/DD-FF-Interior-Costume.jpg 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/DD-FF-Interior-Costume.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/DD-FF-Interior-Costume.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/DD-FF-Interior-Costume.jpg 576w)
Photo by: Farouki Farouki
![Doubledealer business cards mockup](https://themadeshop.com/assets/work/_1440x960_crop_center-center_82_line/doubledealer_business-cards-mockup.jpg 1440w, https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/doubledealer_business-cards-mockup.jpg 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/doubledealer_business-cards-mockup.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/doubledealer_business-cards-mockup.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/doubledealer_business-cards-mockup.jpg 576w)
As a final detail we resurrected unused logo explorations as a series of "ex Libris" stamps and custom bathroom wallpaper.
![Doubledealer collateral stamps pattern](https://themadeshop.com/assets/work/_1440x900_crop_center-center_82_line/doubledealer_collateral-stamps-pattern.jpg 1440w, https://themadeshop.com/assets/work/_1200x750_crop_center-center_82_line/doubledealer_collateral-stamps-pattern.jpg 1200w, https://themadeshop.com/assets/work/_992x620_crop_center-center_82_line/doubledealer_collateral-stamps-pattern.jpg 992w, https://themadeshop.com/assets/work/_768x480_crop_center-center_60_line/doubledealer_collateral-stamps-pattern.jpg 768w, https://themadeshop.com/assets/work/_576x360_crop_center-center_60_line/doubledealer_collateral-stamps-pattern.jpg 576w)
![Doubledealer interiors bathroom wallpaper mockup](https://themadeshop.com/assets/work/_1440x1008_crop_center-center_82_line/doubledealer_interiors-bathroom-wallpaper-mockup.jpg 1440w, https://themadeshop.com/assets/work/_1200x840_crop_center-center_82_line/doubledealer_interiors-bathroom-wallpaper-mockup.jpg 1200w, https://themadeshop.com/assets/work/_992x695_crop_center-center_82_line/doubledealer_interiors-bathroom-wallpaper-mockup.jpg 992w, https://themadeshop.com/assets/work/_768x538_crop_center-center_60_line/doubledealer_interiors-bathroom-wallpaper-mockup.jpg 768w, https://themadeshop.com/assets/work/_576x403_crop_center-center_60_line/doubledealer_interiors-bathroom-wallpaper-mockup.jpg 576w)
Under the Orpheum 504.300.0212
![Doubledealer footer](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/doubledealer_footer.png 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/doubledealer_footer.png 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/doubledealer_footer.png 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/doubledealer_footer.png 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/doubledealer_footer.png 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/doubledealer_footer.png 576w)
Credits
- Creative Direction
Marke Johnson
Adam Blake - Design
Michelle Merlin
Adam Blake
Kyle Huninghake - Illustration
Michelle Merlin
Adam Blake - Production & Project Management
Kimberly Johnson
- Architecture & Interior Design
Acknowledgments
A special thank you to Barrett, Tony, and Todd at ERG Enterprises.