Double Dealer
Double Dealer is a subterranean cocktail bar, hidden below New Orlean’s historic Orpheum Theater. The interior design is filled with theatrical misdirection and cinematic delights that present themselves as guests move throughout the space. Being one of very few underground establishments in New Orleans, we created a visual identity system that plays heavily in themes of mystery and surprise.
Disciplines
- Branding
- Logo & Visual Identity
- Print Collateral
- Signage & Wayfinding
- Interior Art
The Double Dealer is a glittering cocktail bar hidden underneath the Orpheum in New Orleans.
A cryptic flashing neon face draws you into an underground vaudeville of secrets and illusions.
We styled the menus after the bar's namesake: an underground 1920s New Orleans literary journal.
Photo by: Farouki Farouki
We treated traditional collateral as opportunities for misdirection, chance, and surprise:
A twenty-sided "Dealer's Choice" die is served with every menu...
...and the ordinary coaster animates to eerie life when spun.
Interior signage was inspired by artifacts you might uncover when exploring an old theater.
Photo by: Farouki Farouki
As a final detail we resurrected unused logo explorations as a series of "ex Libris" stamps and custom bathroom wallpaper.
Under the Orpheum 504.300.0212
Credits
- Creative Direction
Marke Johnson
Adam Blake - Design
Michelle Merlin
Adam Blake
Kyle Huninghake - Illustration
Michelle Merlin
Adam Blake - Production & Project Management
Kimberly Johnson
- Architecture & Interior Design
Acknowledgments
A special thank you to Barrett, Tony, and Todd at ERG Enterprises.