Iota
The Iota is a new apartment tower in Denver's Fox Park neighborhood. It sets itself apart in Denver's expensive rental market with incredibly efficient and affordable "micro-units" (around 350 square feet).
Rather than attempting to downplay the small sizes, we encouraged the client to embrace their unique offering with a provocative name and matching visual identity that celebrates the wonder of very small things.
Disciplines
- Naming
- Visual Identity
- Art Direction
- Signage
- Placemaking
A tiny name made of tiny dots forms the foundation for the entire brand
Under Construction Now. Renting Soon.
Credits
- Creative Direction
Marke Johnson & Adam Blake
- Design
Michelle Merlin
- Animation
Marke Johnson
- Production & Launch
Kimberly Johnson
Acknowledgments
Thank you to Clay Iman, Dash Stethem, Kristen Bertelsen and the rest of the amazing team at Highland Development Company who worked with us on the Iota.