La Petite Grocery

La Petite Grocery Featured Image


Restaurant & Bar


New Orleans

La Petite Grocery has been a cornerstone of New Orleans' Uptown neighborhood for more than a century—as a coffee and tea depot, grocery store, butcher shop, and florist. Since 2004 it's been a thriving restaurant under the ownership of partners James Beard award-winning chef Justin Devillier and Mia Freidberger-Devillier.

After working together on their French Quarter gem Justine, they asked us to help bring a fresh identity to the LPG brand.


  • Branding
  • Logo & Visual Identity
  • Print Collateral
  • Signage & Wayfinding
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La Petite Grocery is a modern take on French cuisine, housed in a reimagined century-old grocery store.

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We liked some of the classic French elements in the existing logo, but wanted to give it a more distinctive edge. We introduced a bold palette of red and gold, as well as an eccentric Art Nouveau typeface.

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The filigree from the main logo unfolds into a world of organic flourishes...

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...inspired by botanic illustrations and delicate flora of the Louisiana Bayou.

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The design celebrates the building's roots as a coffee and butter depot, grocery store, and butcher shop.

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We drew from hand-painted signs and ornate product packaging of the early 20th century.

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Photo by: Kevin Grieve

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Visit or call 504.891.3377 for a table.


  • Creative Direction

    Marke Johnson

  • Art Direction

    Adam Blake

  • Design

    Adam Blake
    Kyle Huninghake

  • Project Manager

    Kimberly Johnson

  • Photography

    Denny Culbert


Our warmest thanks to chef/owner Justin Devillier and director of operations/partner Mia Freiberger-Devillier for trusting us with this storied bistro. It's been our challenge and pleasure to do it justice.