La Petite Grocery
![La Petite Grocery Featured Image](https://themadeshop.com/assets/work/lpg_photography_dinnerservice.jpg)
La Petite Grocery has been a cornerstone of New Orleans' Uptown neighborhood for more than a century—as a coffee and tea depot, grocery store, butcher shop, and florist. Since 2004 it's been a thriving restaurant under the ownership of partners James Beard award-winning chef Justin Devillier and Mia Freidberger-Devillier.
After working together on their French Quarter gem Justine, they asked us to help bring a fresh identity to the LPG brand.
Disciplines
- Branding
- Logo & Visual Identity
- Print Collateral
- Signage & Wayfinding
![Lpg logo2](https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/lpg_logo2.jpg 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/lpg_logo2.jpg 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/lpg_logo2.jpg 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/lpg_logo2.jpg 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/lpg_logo2.jpg 576w)
La Petite Grocery is a modern take on French cuisine, housed in a reimagined century-old grocery store.
![Lpg photography dining crop2](https://themadeshop.com/assets/work/_1440x1661_crop_center-center_82_line/lpg_photography_dining_crop2.jpg 1440w, https://themadeshop.com/assets/work/_1200x1384_crop_center-center_82_line/lpg_photography_dining_crop2.jpg 1200w, https://themadeshop.com/assets/work/_992x1144_crop_center-center_82_line/lpg_photography_dining_crop2.jpg 992w, https://themadeshop.com/assets/work/_768x886_crop_center-center_60_line/lpg_photography_dining_crop2.jpg 768w, https://themadeshop.com/assets/work/_576x664_crop_center-center_60_line/lpg_photography_dining_crop2.jpg 576w)
![Lpg photography plate](https://themadeshop.com/assets/work/_1440x959_crop_center-center_82_line/lpg_photography_plate_200602_220709.jpg 1440w, https://themadeshop.com/assets/work/_1200x799_crop_center-center_82_line/lpg_photography_plate_200602_220709.jpg 1200w, https://themadeshop.com/assets/work/_992x660_crop_center-center_82_line/lpg_photography_plate_200602_220709.jpg 992w, https://themadeshop.com/assets/work/_768x511_crop_center-center_60_line/lpg_photography_plate_200602_220709.jpg 768w, https://themadeshop.com/assets/work/_576x383_crop_center-center_60_line/lpg_photography_plate_200602_220709.jpg 576w)
We liked some of the classic French elements in the existing logo, but wanted to give it a more distinctive edge. We introduced a bold palette of red and gold, as well as an eccentric Art Nouveau typeface.
![Lpg menu evolution4 crop](https://themadeshop.com/assets/work/_1440x1026_crop_center-center_82_line/lpg_menu-evolution4-crop.jpg 1440w, https://themadeshop.com/assets/work/_1200x855_crop_center-center_82_line/lpg_menu-evolution4-crop.jpg 1200w, https://themadeshop.com/assets/work/_992x707_crop_center-center_82_line/lpg_menu-evolution4-crop.jpg 992w, https://themadeshop.com/assets/work/_768x547_crop_center-center_60_line/lpg_menu-evolution4-crop.jpg 768w, https://themadeshop.com/assets/work/_576x410_crop_center-center_60_line/lpg_menu-evolution4-crop.jpg 576w)
![Lpg bizcards](https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/lpg_bizcards.jpg 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/lpg_bizcards.jpg 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/lpg_bizcards.jpg 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/lpg_bizcards.jpg 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/lpg_bizcards.jpg 576w)
The filigree from the main logo unfolds into a world of organic flourishes...
![Lpg filigree3](https://themadeshop.com/assets/work/_1440x175_crop_center-center_82_line/lpg_filigree3.jpg 1440w, https://themadeshop.com/assets/work/_1200x146_crop_center-center_82_line/lpg_filigree3.jpg 1200w, https://themadeshop.com/assets/work/_992x120_crop_center-center_82_line/lpg_filigree3.jpg 992w, https://themadeshop.com/assets/work/_768x93_crop_center-center_60_line/lpg_filigree3.jpg 768w, https://themadeshop.com/assets/work/_576x70_crop_center-center_60_line/lpg_filigree3.jpg 576w)
...inspired by botanic illustrations and delicate flora of the Louisiana Bayou.
![Lpg menu closeup3](https://themadeshop.com/assets/work/_1440x792_crop_center-center_82_line/lpg_menu_closeup3.jpg 1440w, https://themadeshop.com/assets/work/_1200x660_crop_center-center_82_line/lpg_menu_closeup3.jpg 1200w, https://themadeshop.com/assets/work/_992x545_crop_center-center_82_line/lpg_menu_closeup3.jpg 992w, https://themadeshop.com/assets/work/_768x422_crop_center-center_60_line/lpg_menu_closeup3.jpg 768w, https://themadeshop.com/assets/work/_576x316_crop_center-center_60_line/lpg_menu_closeup3.jpg 576w)
![Lpg bandana4](https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/lpg_bandana4.jpg 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/lpg_bandana4.jpg 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/lpg_bandana4.jpg 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/lpg_bandana4.jpg 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/lpg_bandana4.jpg 576w)
![Lpg logo lineup2b](https://themadeshop.com/assets/work/_1440x1328_crop_center-center_82_line/lpg_logo-lineup2b.jpg 1440w, https://themadeshop.com/assets/work/_1200x1107_crop_center-center_82_line/lpg_logo-lineup2b.jpg 1200w, https://themadeshop.com/assets/work/_992x915_crop_center-center_82_line/lpg_logo-lineup2b.jpg 992w, https://themadeshop.com/assets/work/_768x708_crop_center-center_60_line/lpg_logo-lineup2b.jpg 768w, https://themadeshop.com/assets/work/_576x531_crop_center-center_60_line/lpg_logo-lineup2b.jpg 576w)
The design celebrates the building's roots as a coffee and butter depot, grocery store, and butcher shop.
![Lpg historicphoto bw2](https://themadeshop.com/assets/work/_1440x994_crop_center-center_82_line/lpg_historicphoto_bw2.jpg 1440w, https://themadeshop.com/assets/work/_1200x828_crop_center-center_82_line/lpg_historicphoto_bw2.jpg 1200w, https://themadeshop.com/assets/work/_992x685_crop_center-center_82_line/lpg_historicphoto_bw2.jpg 992w, https://themadeshop.com/assets/work/_768x530_crop_center-center_60_line/lpg_historicphoto_bw2.jpg 768w, https://themadeshop.com/assets/work/_576x397_crop_center-center_60_line/lpg_historicphoto_bw2.jpg 576w)
We drew from hand-painted signs and ornate product packaging of the early 20th century.
![Lpg collateral scene2](https://themadeshop.com/assets/work/_1440x1926_crop_center-center_82_line/lpg_collateral-scene2.jpg 1440w, https://themadeshop.com/assets/work/_1200x1605_crop_center-center_82_line/lpg_collateral-scene2.jpg 1200w, https://themadeshop.com/assets/work/_992x1326_crop_center-center_82_line/lpg_collateral-scene2.jpg 992w, https://themadeshop.com/assets/work/_768x1027_crop_center-center_60_line/lpg_collateral-scene2.jpg 768w, https://themadeshop.com/assets/work/_576x770_crop_center-center_60_line/lpg_collateral-scene2.jpg 576w)
![Lpg photo totebag](https://themadeshop.com/assets/work/_1440x1105_crop_center-center_82_line/lpg_photo_totebag.jpg 1440w, https://themadeshop.com/assets/work/_1200x921_crop_center-center_82_line/lpg_photo_totebag.jpg 1200w, https://themadeshop.com/assets/work/_992x761_crop_center-center_82_line/lpg_photo_totebag.jpg 992w, https://themadeshop.com/assets/work/_768x589_crop_center-center_60_line/lpg_photo_totebag.jpg 768w, https://themadeshop.com/assets/work/_576x442_crop_center-center_60_line/lpg_photo_totebag.jpg 576w)
Photo by: Kevin Grieve
![Lpg tshirts 2 UP b](https://themadeshop.com/assets/work/_1440x1053_crop_center-center_82_line/lpg_tshirts-2UP-b.jpg 1440w, https://themadeshop.com/assets/work/_1200x878_crop_center-center_82_line/lpg_tshirts-2UP-b.jpg 1200w, https://themadeshop.com/assets/work/_992x726_crop_center-center_82_line/lpg_tshirts-2UP-b.jpg 992w, https://themadeshop.com/assets/work/_768x562_crop_center-center_60_line/lpg_tshirts-2UP-b.jpg 768w, https://themadeshop.com/assets/work/_576x421_crop_center-center_60_line/lpg_tshirts-2UP-b.jpg 576w)
![Lpg mainwindow2](https://themadeshop.com/assets/work/_1440x1619_crop_center-center_82_line/lpg_mainwindow2.jpg 1440w, https://themadeshop.com/assets/work/_1200x1349_crop_center-center_82_line/lpg_mainwindow2.jpg 1200w, https://themadeshop.com/assets/work/_992x1115_crop_center-center_82_line/lpg_mainwindow2.jpg 992w, https://themadeshop.com/assets/work/_768x863_crop_center-center_60_line/lpg_mainwindow2.jpg 768w, https://themadeshop.com/assets/work/_576x647_crop_center-center_60_line/lpg_mainwindow2.jpg 576w)
![Lpg togobag vertical](https://themadeshop.com/assets/work/_1920x2144_crop_center-center_82_line/lpg_togobag_vertical.jpg 1920w, https://themadeshop.com/assets/work/_1440x1608_crop_center-center_82_line/lpg_togobag_vertical.jpg 1440w, https://themadeshop.com/assets/work/_1200x1340_crop_center-center_82_line/lpg_togobag_vertical.jpg 1200w, https://themadeshop.com/assets/work/_992x1108_crop_center-center_82_line/lpg_togobag_vertical.jpg 992w, https://themadeshop.com/assets/work/_768x857_crop_center-center_60_line/lpg_togobag_vertical.jpg 768w, https://themadeshop.com/assets/work/_576x643_crop_center-center_60_line/lpg_togobag_vertical.jpg 576w)
![Lpg website2](https://themadeshop.com/assets/work/_1440x1039_crop_center-center_82_line/lpg_website2.jpg 1440w, https://themadeshop.com/assets/work/_1200x866_crop_center-center_82_line/lpg_website2.jpg 1200w, https://themadeshop.com/assets/work/_992x716_crop_center-center_82_line/lpg_website2.jpg 992w, https://themadeshop.com/assets/work/_768x554_crop_center-center_60_line/lpg_website2.jpg 768w, https://themadeshop.com/assets/work/_576x415_crop_center-center_60_line/lpg_website2.jpg 576w)
![Lpg photography storefront](https://themadeshop.com/assets/work/_1440x969_crop_center-center_82_line/lpg_photography_storefront.jpg 1440w, https://themadeshop.com/assets/work/_1200x807_crop_center-center_82_line/lpg_photography_storefront.jpg 1200w, https://themadeshop.com/assets/work/_992x667_crop_center-center_82_line/lpg_photography_storefront.jpg 992w, https://themadeshop.com/assets/work/_768x516_crop_center-center_60_line/lpg_photography_storefront.jpg 768w, https://themadeshop.com/assets/work/_576x387_crop_center-center_60_line/lpg_photography_storefront.jpg 576w)
Visit lapetitegrocery.com or call 504.891.3377 for a table.
Credits
- Creative Direction
Marke Johnson
- Art Direction
Adam Blake
- Design
Adam Blake
Kyle Huninghake - Project Manager
Kimberly Johnson
- Photography
Acknowledgments
Our warmest thanks to chef/owner Justin Devillier and director of operations/partner Mia Freiberger-Devillier for trusting us with this storied bistro. It's been our challenge and pleasure to do it justice.