Sweet Bloom

Sweet Bloom Featured Image

Project

Coffee Brand & Packaging

Location

Denver, CO

All coffee begins with a bloom: an elegant, fragrant white flower. Exceptional coffee, freshly roasted and ground, blooms again when infused with hot water - equally fragrant and even more complex.

In 2013, after ten years in the specialty coffee industry, Andy Sprenger asked us to help give his exceptional coffee a complete facelift and redesign. We jumped at the chance.

Disciplines

  • Concept & Strategy
  • Copywriting & Brand Voice
  • Illustration
  • Logo & Visual Identity
  • Print & Collateral
  • Product Packaging
  • Web Design & Development
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from Bloom to Bloom

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To begin our redesign, we commissioned Andy's wife, Laurel Sprenger to etch that first, wild coffee bloom...

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...then transformed that single bloom into a dense, seamless pattern enveloping the new bag.

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Photo by: Monk & Mongoose

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We expanded the packaging into a consistent brand across all collateral, print, and digital.

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Photo by: Needmore Designs

Beyond the shelves, we designed and built a crisp new website from the ground up.

The new bags leaped out in a crowded market, and Andy saw his already successful business grow over 300%

So a year later he asked us for seven more...

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We kept the strict black and white palette, and explored a series patterns across scales: from the microscopic to the cosmic.

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"They don't have one of the best looking retail bags in the entire coffee industry. They have 8 of them." -Mane Coffee

Sweet Bloom has always produced amazing coffee. It's been a true joy to give it an equally amazing presence on the shelf.

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Visit sweetbloomcoffee.com or most high-end coffee shops to try Sweet Bloom yourself.

Credits

  • Creative Direction

    Marke Johnson

  • Art Direction

    Adam Blake

  • Design

    Marke Johnson, Adam Blake, Kyle Huninghake

  • Bag Artwork

    Laurel Sprenger, Kyle Huninghake, Paul Michel (Mountains vs Plains), Marke Johnson, Adam Blake

  • Photography

    Amber Chiarelli, Kyle Huninghake, Sapor Coffee, Needmore Designs, Monk & Mongoose, Stephanie May

Acknowledgments

Thanks to Andy Sprenger for trusting us with your brand, and for making the bold bet on expanding to eight different patterns. To Laurel Sprenger for the beautiful etching and watercolors, and to Paul Michel.