Sweet Bloom
![Sweet Bloom Featured Image](https://themadeshop.com/assets/work/kyliexkyla_sweetbloomxthemadeshop_17.jpg)
All coffee begins with a bloom: an elegant, fragrant white flower. Exceptional coffee, freshly roasted and ground, blooms again when infused with hot water - equally fragrant and even more complex.
In 2013, after ten years in the specialty coffee industry, Andy Sprenger asked us to help give his exceptional coffee a complete facelift and redesign. We jumped at the chance.
Disciplines
- Concept & Strategy
- Copywriting & Brand Voice
- Illustration
- Logo & Visual Identity
- Print & Collateral
- Product Packaging
- Web Design & Development
![Sb Pattern 1](https://themadeshop.com/assets/work/_1440x985_crop_center-center_82_line/sb_pattern-1_180501_190256.jpg 1440w, https://themadeshop.com/assets/work/_1200x821_crop_center-center_82_line/sb_pattern-1_180501_190256.jpg 1200w, https://themadeshop.com/assets/work/_992x678_crop_center-center_82_line/sb_pattern-1_180501_190256.jpg 992w, https://themadeshop.com/assets/work/_768x525_crop_center-center_60_line/sb_pattern-1_180501_190256.jpg 768w, https://themadeshop.com/assets/work/_576x394_crop_center-center_60_line/sb_pattern-1_180501_190256.jpg 576w)
![Kyliexkyla sweetbloomxthemadeshop 12](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/kyliexkyla_sweetbloomxthemadeshop_12.jpg 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/kyliexkyla_sweetbloomxthemadeshop_12.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/kyliexkyla_sweetbloomxthemadeshop_12.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/kyliexkyla_sweetbloomxthemadeshop_12.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/kyliexkyla_sweetbloomxthemadeshop_12.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/kyliexkyla_sweetbloomxthemadeshop_12.jpg 576w)
![Sb Sapor 2Up](https://themadeshop.com/assets/work/_1920x1200_crop_center-center_82_line/sb_sapor_2up.jpg 1920w, https://themadeshop.com/assets/work/_1440x900_crop_center-center_82_line/sb_sapor_2up.jpg 1440w, https://themadeshop.com/assets/work/_1200x750_crop_center-center_82_line/sb_sapor_2up.jpg 1200w, https://themadeshop.com/assets/work/_992x620_crop_center-center_82_line/sb_sapor_2up.jpg 992w, https://themadeshop.com/assets/work/_768x480_crop_center-center_60_line/sb_sapor_2up.jpg 768w, https://themadeshop.com/assets/work/_576x360_crop_center-center_60_line/sb_sapor_2up.jpg 576w)
from Bloom to Bloom
![Sb Redesign Clean](https://themadeshop.com/assets/work/_1200x532_crop_center-center_82_line/sb_redesign_clean.jpg 1200w, https://themadeshop.com/assets/work/_992x440_crop_center-center_82_line/sb_redesign_clean.jpg 992w, https://themadeshop.com/assets/work/_768x340_crop_center-center_60_line/sb_redesign_clean.jpg 768w, https://themadeshop.com/assets/work/_576x255_crop_center-center_60_line/sb_redesign_clean.jpg 576w)
To begin our redesign, we commissioned Andy's wife, Laurel Sprenger to etch that first, wild coffee bloom...
![Sb Coffeebranch 4](https://themadeshop.com/assets/work/_1440x1170_crop_center-center_82_line/sb_coffeebranch-4.jpg 1440w, https://themadeshop.com/assets/work/_1200x975_crop_center-center_82_line/sb_coffeebranch-4.jpg 1200w, https://themadeshop.com/assets/work/_992x806_crop_center-center_82_line/sb_coffeebranch-4.jpg 992w, https://themadeshop.com/assets/work/_768x624_crop_center-center_60_line/sb_coffeebranch-4.jpg 768w, https://themadeshop.com/assets/work/_576x468_crop_center-center_60_line/sb_coffeebranch-4.jpg 576w)
...then transformed that single bloom into a dense, seamless pattern enveloping the new bag.
![Sb Photography Monkandmongoose](https://themadeshop.com/assets/work/_1920x1280_crop_center-center_82_line/sb_photography_monkandmongoose.jpg 1920w, https://themadeshop.com/assets/work/_1440x960_crop_center-center_82_line/sb_photography_monkandmongoose.jpg 1440w, https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/sb_photography_monkandmongoose.jpg 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/sb_photography_monkandmongoose.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/sb_photography_monkandmongoose.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/sb_photography_monkandmongoose.jpg 576w)
Photo by: Monk & Mongoose
![Sb 2Up Packagingtote 2](https://themadeshop.com/assets/work/_1440x597_crop_center-center_82_line/sb_2up_packagingtote-2.jpg 1440w, https://themadeshop.com/assets/work/_1200x497_crop_center-center_82_line/sb_2up_packagingtote-2.jpg 1200w, https://themadeshop.com/assets/work/_992x411_crop_center-center_82_line/sb_2up_packagingtote-2.jpg 992w, https://themadeshop.com/assets/work/_768x318_crop_center-center_60_line/sb_2up_packagingtote-2.jpg 768w, https://themadeshop.com/assets/work/_576x239_crop_center-center_60_line/sb_2up_packagingtote-2.jpg 576w)
![Sb Photography Stephaniemay 2](https://themadeshop.com/assets/work/_1440x2068_crop_center-center_82_line/sb_photography_stephaniemay-2.jpg 1440w, https://themadeshop.com/assets/work/_1200x1723_crop_center-center_82_line/sb_photography_stephaniemay-2.jpg 1200w, https://themadeshop.com/assets/work/_992x1424_crop_center-center_82_line/sb_photography_stephaniemay-2.jpg 992w, https://themadeshop.com/assets/work/_768x1103_crop_center-center_60_line/sb_photography_stephaniemay-2.jpg 768w, https://themadeshop.com/assets/work/_576x827_crop_center-center_60_line/sb_photography_stephaniemay-2.jpg 576w)
![SB CAFECOLLATERAL R3 HOTCUPS WHITE](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/SB_CAFECOLLATERAL_R3_HOTCUPS_WHITE.jpg 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/SB_CAFECOLLATERAL_R3_HOTCUPS_WHITE.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/SB_CAFECOLLATERAL_R3_HOTCUPS_WHITE.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/SB_CAFECOLLATERAL_R3_HOTCUPS_WHITE.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/SB_CAFECOLLATERAL_R3_HOTCUPS_WHITE.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/SB_CAFECOLLATERAL_R3_HOTCUPS_WHITE.jpg 576w)
We expanded the packaging into a consistent brand across all collateral, print, and digital.
![Sb Tumbler 2](https://themadeshop.com/assets/work/_1440x914_crop_center-center_82_line/sb_tumbler-2.jpg 1440w, https://themadeshop.com/assets/work/_1200x762_crop_center-center_82_line/sb_tumbler-2.jpg 1200w, https://themadeshop.com/assets/work/_992x629_crop_center-center_82_line/sb_tumbler-2.jpg 992w, https://themadeshop.com/assets/work/_768x487_crop_center-center_60_line/sb_tumbler-2.jpg 768w, https://themadeshop.com/assets/work/_576x365_crop_center-center_60_line/sb_tumbler-2.jpg 576w)
![Sb Collateralspread 4](https://themadeshop.com/assets/work/_1440x2196_crop_center-center_82_line/sb_collateralspread-4.jpg 1440w, https://themadeshop.com/assets/work/_1200x1830_crop_center-center_82_line/sb_collateralspread-4.jpg 1200w, https://themadeshop.com/assets/work/_992x1513_crop_center-center_82_line/sb_collateralspread-4.jpg 992w, https://themadeshop.com/assets/work/_768x1171_crop_center-center_60_line/sb_collateralspread-4.jpg 768w, https://themadeshop.com/assets/work/_576x878_crop_center-center_60_line/sb_collateralspread-4.jpg 576w)
![Sb Businesscard 2](https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/sb_businesscard-2.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/sb_businesscard-2.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/sb_businesscard-2.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/sb_businesscard-2.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/sb_businesscard-2.jpg 576w)
![Sb Photography Needmoredesigns 5](https://themadeshop.com/assets/work/_1200x800_crop_center-center_82_line/sb_photography_needmoredesigns-5.jpg 1200w, https://themadeshop.com/assets/work/_992x661_crop_center-center_82_line/sb_photography_needmoredesigns-5.jpg 992w, https://themadeshop.com/assets/work/_768x512_crop_center-center_60_line/sb_photography_needmoredesigns-5.jpg 768w, https://themadeshop.com/assets/work/_576x384_crop_center-center_60_line/sb_photography_needmoredesigns-5.jpg 576w)
Photo by: Needmore Designs
Beyond the shelves, we designed and built a crisp new website from the ground up.
The new bags leaped out in a crowded market, and Andy saw his already successful business grow over 300%
So a year later he asked us for seven more...
![Sb Photography 2018Bags Lineup 4X2 B](https://themadeshop.com/assets/work/_1440x926_crop_center-center_82_line/sb_photography_2018bags_lineup-4x2_B.jpg 1440w, https://themadeshop.com/assets/work/_1200x771_crop_center-center_82_line/sb_photography_2018bags_lineup-4x2_B.jpg 1200w, https://themadeshop.com/assets/work/_992x637_crop_center-center_82_line/sb_photography_2018bags_lineup-4x2_B.jpg 992w, https://themadeshop.com/assets/work/_768x493_crop_center-center_60_line/sb_photography_2018bags_lineup-4x2_B.jpg 768w, https://themadeshop.com/assets/work/_576x370_crop_center-center_60_line/sb_photography_2018bags_lineup-4x2_B.jpg 576w)
We kept the strict black and white palette, and explored a series patterns across scales: from the microscopic to the cosmic.
![Jpeg Image 5Ca61Cf570Af 1](https://themadeshop.com/assets/work/_1920x2402_crop_center-center_82_line/JPEG-image-5CA61CF570AF-1.jpg 1920w, https://themadeshop.com/assets/work/_1440x1801_crop_center-center_82_line/JPEG-image-5CA61CF570AF-1.jpg 1440w, https://themadeshop.com/assets/work/_1200x1501_crop_center-center_82_line/JPEG-image-5CA61CF570AF-1.jpg 1200w, https://themadeshop.com/assets/work/_992x1241_crop_center-center_82_line/JPEG-image-5CA61CF570AF-1.jpg 992w, https://themadeshop.com/assets/work/_768x960_crop_center-center_60_line/JPEG-image-5CA61CF570AF-1.jpg 768w, https://themadeshop.com/assets/work/_576x720_crop_center-center_60_line/JPEG-image-5CA61CF570AF-1.jpg 576w)
"They don't have one of the best looking retail bags in the entire coffee industry. They have 8 of them." -Mane Coffee
Sweet Bloom has always produced amazing coffee. It's been a true joy to give it an equally amazing presence on the shelf.
Visit sweetbloomcoffee.com or most high-end coffee shops to try Sweet Bloom yourself.
Credits
- Creative Direction
Marke Johnson
- Art Direction
Adam Blake
- Design
Marke Johnson, Adam Blake, Kyle Huninghake
- Bag Artwork
Laurel Sprenger, Kyle Huninghake, Paul Michel (Mountains vs Plains), Marke Johnson, Adam Blake
- Photography
Amber Chiarelli, Kyle Huninghake, Sapor Coffee, Needmore Designs, Monk & Mongoose, Stephanie May
Acknowledgments
Thanks to Andy Sprenger for trusting us with your brand, and for making the bold bet on expanding to eight different patterns. To Laurel Sprenger for the beautiful etching and watercolors, and to Paul Michel.