Vintrey is an impeccably curated home, clothing, and jewelry shop in Lafayette, Colorado. With a commitment to ethical, honest goods and conscious consumerism, they set themselves apart from similar shops.
We worked with them to both rename and rebrand, bringing a sophisticated visual identity that matched their products and service. From this new foundation we created a complete set of collateral, packaging, storytelling, signage, and murals.
- Naming & Branding
- Logo & Visual Identity
- Signage & Wayfinding
- Print & Collateral
Vintrey is a family-owned homegoods, clothing, & jewelry shop with a mission to create ethical, honest goods.
We renamed the brand (originally "TRI") and designed a bold new wordmark with eccentric curves and chiseled serifs.
In telling the story of the brand's evolution, we paid tribute to their past.
Paired with the clean wordmark, a pattern of odd shapes introduces color and play.
Photo by: Kristen Meyer
- Creative Direction
Kyle Huninghake, Michelle Merlin, Marke Johnson
Special thanks to owners Ricci Harke, Liz & Jordan Lewis. Your mission inspires us, and it's been our challenge to create an equally inspired brand. Keep honest, stay good!