Vintrey

Vintrey Featured Image

Project

Branding

Location

Lafayette, CO

Vintrey is an impeccably curated home, clothing, and jewelry shop in Lafayette, Colorado. With a commitment to ethical, honest goods and conscious consumerism, they set themselves apart from similar shops.

We worked with them to both rename and rebrand, bringing a sophisticated visual identity that matched their products and service. From this new foundation we created a complete set of collateral, packaging, storytelling, signage, and murals.

Disciplines

  • Naming & Branding
  • Logo & Visual Identity
  • Signage & Wayfinding
  • Print & Collateral
Vintrey logo 2

Vintrey is a family-owned homegoods, clothing, & jewelry shop with a mission to create ethical, honest goods.

Vintrey retailtags3

We renamed the brand (originally "TRI") and designed a bold new wordmark with eccentric curves and chiseled serifs.

Vintrey website3
In telling the story of the brand's evolution, we paid tribute to their past.

Paired with the clean wordmark, a pattern of odd shapes introduces color and play.

Vintrey phonemock3b
Vintrey productphotos 1

Photo by: Kristen Meyer

Vintrey porchsign
Vintrey collateral2

Visit vintrey.com or stop in for some honest goods.

Credits

  • Creative Direction

    Marke Johnson

  • Design

    Kyle Huninghake, Michelle Merlin, Marke Johnson

Acknowledgments

Special thanks to owners Ricci Harke, Liz & Jordan Lewis. Your mission inspires us, and it's been our challenge to create an equally inspired brand. Keep honest, stay good!