Vintrey Featured Image




Lafayette, CO

Vintrey is an impeccably curated home, clothing, and jewelry shop in Lafayette, Colorado. With a commitment to ethical, honest goods and conscious consumerism, they set themselves apart from similar shops.

We worked with them to both rename and rebrand, bringing a sophisticated visual identity that matched their products and service. From this new foundation we created a complete set of collateral, packaging, storytelling, signage, and murals.


  • Naming & Branding
  • Logo & Visual Identity
  • Signage & Wayfinding
  • Print & Collateral
Vintrey logo 2

Vintrey is a family-owned homegoods, clothing, & jewelry shop with a mission to create ethical, honest goods.

Vintrey retailtags3

We renamed the brand (originally "TRI") and designed a bold new wordmark with eccentric curves and chiseled serifs.

Vintrey website3
Vintrey bag vignette
In telling the story of the brand's evolution, we paid tribute to their past.

Paired with the clean wordmark, a pattern of odd shapes introduces color and play.

Vintrey phonemock3b
Vintrey productphotos 1

Photo by: Kristen Meyer

Vintrey porchsign
Vintrey collateral2

Visit or stop in for some honest goods.


  • Creative Direction

    Marke Johnson

  • Design

    Kyle Huninghake, Michelle Merlin, Marke Johnson


Special thanks to owners Ricci Harke, Liz & Jordan Lewis. Your mission inspires us, and it's been our challenge to create an equally inspired brand. Keep honest, stay good!