Vintrey
![Vintrey Featured Image](https://themadeshop.com/assets/work/vintrey_header.jpg)
Vintrey is an impeccably curated home, clothing, and jewelry shop in Lafayette, Colorado. With a commitment to ethical, honest goods and conscious consumerism, they set themselves apart from similar shops.
We worked with them to both rename and rebrand, bringing a sophisticated visual identity that matched their products and service. From this new foundation we created a complete set of collateral, packaging, storytelling, signage, and murals.
Disciplines
- Naming & Branding
- Logo & Visual Identity
- Signage & Wayfinding
- Print & Collateral
![Vintrey logo 2](https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/vintrey_logo-2.jpg 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/vintrey_logo-2.jpg 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/vintrey_logo-2.jpg 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/vintrey_logo-2.jpg 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/vintrey_logo-2.jpg 576w)
Vintrey is a family-owned homegoods, clothing, & jewelry shop with a mission to create ethical, honest goods.
![Vintrey retailtags3](https://themadeshop.com/assets/work/_1440x1152_crop_center-center_82_line/vintrey_retailtags3.jpg 1440w, https://themadeshop.com/assets/work/_1200x960_crop_center-center_82_line/vintrey_retailtags3.jpg 1200w, https://themadeshop.com/assets/work/_992x794_crop_center-center_82_line/vintrey_retailtags3.jpg 992w, https://themadeshop.com/assets/work/_768x614_crop_center-center_60_line/vintrey_retailtags3.jpg 768w, https://themadeshop.com/assets/work/_576x461_crop_center-center_60_line/vintrey_retailtags3.jpg 576w)
We renamed the brand (originally "TRI") and designed a bold new wordmark with eccentric curves and chiseled serifs.
![Vintrey website3](https://themadeshop.com/assets/work/_1440x1080_crop_center-center_82_line/vintrey_website3.jpg 1440w, https://themadeshop.com/assets/work/_1200x900_crop_center-center_82_line/vintrey_website3.jpg 1200w, https://themadeshop.com/assets/work/_992x744_crop_center-center_82_line/vintrey_website3.jpg 992w, https://themadeshop.com/assets/work/_768x576_crop_center-center_60_line/vintrey_website3.jpg 768w, https://themadeshop.com/assets/work/_576x432_crop_center-center_60_line/vintrey_website3.jpg 576w)
![Vintrey bag vignette](https://themadeshop.com/assets/work/_1920x1080_crop_center-center_82_line/vintrey_bag-vignette.jpg 1920w, https://themadeshop.com/assets/work/_1440x810_crop_center-center_82_line/vintrey_bag-vignette.jpg 1440w, https://themadeshop.com/assets/work/_1200x675_crop_center-center_82_line/vintrey_bag-vignette.jpg 1200w, https://themadeshop.com/assets/work/_992x558_crop_center-center_82_line/vintrey_bag-vignette.jpg 992w, https://themadeshop.com/assets/work/_768x432_crop_center-center_60_line/vintrey_bag-vignette.jpg 768w, https://themadeshop.com/assets/work/_576x324_crop_center-center_60_line/vintrey_bag-vignette.jpg 576w)
In telling the story of the brand's evolution, we paid tribute to their past.
Paired with the clean wordmark, a pattern of odd shapes introduces color and play.
![Vintrey phonemock3b](https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/vintrey_phonemock3b.jpg 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/vintrey_phonemock3b.jpg 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/vintrey_phonemock3b.jpg 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/vintrey_phonemock3b.jpg 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/vintrey_phonemock3b.jpg 576w)
![Vintrey productphotos 1](https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/vintrey_productphotos-1.jpg 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/vintrey_productphotos-1.jpg 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/vintrey_productphotos-1.jpg 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/vintrey_productphotos-1.jpg 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/vintrey_productphotos-1.jpg 576w)
Photo by: Kristen Meyer
![Vintrey porchsign](https://themadeshop.com/assets/work/_1440x1080_crop_center-center_82_line/vintrey_porchsign.jpg 1440w, https://themadeshop.com/assets/work/_1200x900_crop_center-center_82_line/vintrey_porchsign.jpg 1200w, https://themadeshop.com/assets/work/_992x744_crop_center-center_82_line/vintrey_porchsign.jpg 992w, https://themadeshop.com/assets/work/_768x576_crop_center-center_60_line/vintrey_porchsign.jpg 768w, https://themadeshop.com/assets/work/_576x432_crop_center-center_60_line/vintrey_porchsign.jpg 576w)
![Vintrey collateral2](https://themadeshop.com/assets/work/_1440x1440_crop_center-center_82_line/vintrey_collateral2.jpg 1440w, https://themadeshop.com/assets/work/_1200x1200_crop_center-center_82_line/vintrey_collateral2.jpg 1200w, https://themadeshop.com/assets/work/_992x992_crop_center-center_82_line/vintrey_collateral2.jpg 992w, https://themadeshop.com/assets/work/_768x768_crop_center-center_60_line/vintrey_collateral2.jpg 768w, https://themadeshop.com/assets/work/_576x576_crop_center-center_60_line/vintrey_collateral2.jpg 576w)
Visit vintrey.com or stop in for some honest goods.
Credits
- Creative Direction
Marke Johnson
- Design
Kyle Huninghake, Michelle Merlin, Marke Johnson
Acknowledgments
Special thanks to owners Ricci Harke, Liz & Jordan Lewis. Your mission inspires us, and it's been our challenge to create an equally inspired brand. Keep honest, stay good!